May 4 Google/YouTube, Turner, Time Inc. YouTube’s extravagant NewFront event, dubbed ‘Brandcast’, was held at Manhattan’s Javits Center. To lead off the presentation, CEO Susan Wojcicki acknowledged the company’s recent brand safety crisis, which has seen a slew of advertisers suspend YouTube advertising upon learning that their ads were appearing on extremist videos. “We apologize […]
Cynopsis Backstage at the Upfronts – 04/30/15: Google, Refinery29, Outdoor Channel, Sportsman Channel & World Fishing Network
A CYNOPSIS MESSAGE FROM NBCUNIVERSAL PASSIONATE TOGETHER NBCUniversal has a potential reach of 91% of U.S. Hispanics each month. Propelled by electrifying programming and big events, NBCUniversal Hispanic Group taps into Latino passion points to capture all the diversity of this influential consumer group for you. Let’s get together. Learn more at NBCUniversal Hispanic Group […]
Google/YouTube Digital 2013
2013 NewFronts: Google/YouTube YouTube announced some eyebrow-raising milestones: People are now watching 50% more on YouTube than they did last year. 1 billion people are visiting YouTube globally every month. Citing Nielsen, YouTube now reaches more US adults ages 18-34 than any cable network. YouTube’s Brandcast presentation had one overarching theme: reaching and engaging with the […]
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