Fresh from its announcement of signing on with Google Preferred, DigitasLBi presented its NewFront yesterday at the Skylight Modern. The theme of the afternoon was “fearlessness” (see Digital Spotlight below) and how to lead a brand to greatness. Plenty of people were on hand to support the message, including Linked In’s Dan Roth, Puma’s Remi […]
Digitas Digital 2013
NewFronts 2013: Digitas For Digitas, the main goal of its event was to educate the audience, many of which were clients, on how to approach digital media. “Today’s conversations are going to be all about context,” said Tony Weisman, CEO of Digitas North America. “Because in the right context, your brand content will thrive, and it […]
CynCity
Cynsiders
Moving $$ from Linear to Digital: What Now?
Media consumption patterns have driven a monumental shift from linear to CTV, causing competition for...Getting a Lift From Branded Content
Brand integration can drive results, but what is the most effective way to engage...Reinventing the CTV Ad Unit by Getting Social
By Deborah Hall, CEO and Co-Founder, DIVE, which brings social content to DOOH and CTV...
