DigitasLBi Upfront: May 1, 2014

Fresh from its announcement of signing on with Google Preferred, DigitasLBi presented its NewFront yesterday at the Skylight Modern. The theme of the afternoon was “fearlessness” (see Digital Spotlight below) and how to lead a brand to greatness. Plenty of people were on hand to support the message, including Linked In’s Dan Roth, Puma’s Remi […]

Digitas Digital 2013

NewFronts 2013: Digitas For Digitas, the main goal of its event was to educate the audience, many of which were clients, on how to approach digital media. “Today’s conversations are going to be all about context,” said Tony Weisman, CEO of Digitas North America. “Because in the right context, your brand content will thrive, and it […]