CYNTHIA TURNER’S
CYNOPSIS

09/13/04

Good morning. It’s Monday, September 13, 2004, and this is your first early morning briefing.

NBC‘s evening of premieres on Thursday night delivered the Peacock a good win, though just a notion ahead of ABC’s NFL Opening kickoff night.  NBC delivered a 6.1/17 for the evening among A18-49 according to Nielsen Media Research, with ABC earning a 5.9/16 for the Colts v. Patriots game (8-11p). Joey premiered at 8pm with a 7.2/23, not in the same league as the premiere of Friends last year (33 share) and even lower than the very first premiere of Friends in 1994 (27 share), but still a good start.  In that 8-830p half hour, its biggest competition came from both ABC and CBS, each posting a 10 share.  (This Thursday the competition steps up vs. Joey with the premiere of Survivor on CBS). The Apprentice aired a special 90m premiere ep and it delivered a 6.6/17, starting off its first half hour with a 19 share, and dipping to a 16 and then ending with a 17 share for the final half hour. While that is certainly a reasonable beginning, the competition will get stiffer when CBS’ CSI premieres on 9/23.  Additionally, football beat The Apprentice during the 9-10p hour (7.1/18 vs. 6.6/17).  ABC Football also won the 10p hour with a 6.8/18. Despite the softer than anticipated premiere numbers for The Apprentice, it should also be noted The Apprentice was a hot topic of conversation on many of the daytime chat shows on Friday, so look for better numbers this Thursday. NBC’s premiere of Medical Investigation at 10p earned a 4.8/13, second only to the football game on ABC, and down from its Apprentice lead-in (17 share in the final half hour). Overall for the game, ABC earned a 5.9/16 for the game among A18-49, but bested that number among the key male demos: 8.2/23 M18-49, 7.2/24 M18-34, and 9.3/23 M25-54, winning each of those male demos.

A compelling story on NBC‘s Dateline another new ep of Medical Investigation in its regular time period, helped draw enough viewers to the network to win Friday night among A18-49 by a tenth of a rating point over a good college ball match up on ABC:  3.3/11 vs. 3.2/11, according to Nielsen Media Research.  At 8pm ABC led with a 2.9/11 with the football game, while NBC was a close #2 with a 2.6/10. Fox’s installment of The Complex Malibu was a dismal 1.2/4. At 9pm NBC pulled out in front with the second hour of Dateline averaging a 3.6/12, ahead of ABC’s game 3.0/10; WB and CBS was #3 with a 5 share.  Fox’s repeat of The Next Great Champ pulled a slight 3 share and the repeat of UPN’s Amish in the City scored a 0.5/2.  At 10p, NBC and ABC were neck and neck again, with NBC ahead by a share point:  3.8/12 vs. 3.6/11. CBS’ repeat of CSI earned a 2.4/7.

Fox premiered its Saturday night schedule and won the night with an overall 2.2/8 A18-49 in fast affiliate ratings according to Nielsen Media Research.  The premiere of Cops at 8pm delivered a 1.9/7, followed by a 2.3/8 for the 830p show, both winning their respective half hours. America’s Most Wanted premiere at 9pm earned a 2.2/7, tied with the second and expanded hour of the repeat of The Apprentice (additional Board Room footage was added to this repeat). At 10p the final hour of the US Open Tennis Women’s final earned 2.6/8, ahead of NBC’s Crossing Jordan (1.8/6) and the 10p hour of ABC College Football (1.3/4).

Tonight’s Premieres:
ABC: The Benefactor at 8pm
WB: 7th Heaven at 8pm, Everwood at 9pm
NBC: Las Vegas at 9pm, LAX at 10p
National Geographic Channel: The Dog Whisperer at 630p M-F

New First Run Syndicated Strip Series Launching Today:
Home Delivery
The Insider
The Larry Elder Show
Life & Style
Pat Croce: Moving In
That’s Funny
The Tony Danza Show

In a letter to the Board of Directors dated September 9, 2004, Michael Eisner, CEO/The Walt Disney Company, laid out his two year exit plan finishing with his contract expiration date, September 30, 2006.  Concerning a successor, Eisner not surprisingly put forth and endorsed Robert Iger, President/Disney, however, according to the New York Times other potential candidates from outside the kingdom include: Peter Chernin, President/News Corp., Jeff Bewkes, Chairman/Entertainment & Networks Group, Time Warner, and Terry Semel, CEO/Yahoo.

Casting / Production / Development:

• ABC has ordered a drama pilot called 1/4life (Touchstone/Bedford Falls) about a group of twentysomethings just beginning their lives post-college, living in Chicago. The pilot was scripted by Bedford Falls’

Marshall Herskovitz and Ed Zwick

• WB has given a put pilot commitment to a sci-fi-ish pilot called Supernatural described as a cross between X Files and Route 66, produced by Warner Bros. TV and McG and Wonderland Sound and Vision. Two brothers, on the back roads of America meet up with all sorts of urban legends and bogey men in the night.

CBS is pushing back the premiere of the next season of The Amazing Race, a premiere originally scheduled for September 25, then moved back to October 2, and now moved back to late October or early November. The current installment of Amazing Race will finish up with its finale next week.

WPP Group will acquire Grey Global Group Inc. in a deal said to be valued in the $1.52 billion neighborhood, or $1,005 a share in cash and stock.  In a bidding war, WPP Group out-maneuvered the French owned Havas SA and a combined offered from Hellman & Friedman LLC and Kohlberg Kravis Roberts & Co., according to the Wall Street Journal.  The WSJ also reports WPP is expected to maintain Grey has a separate unit, as well as Mediacom, Grey’s media-buying agency.  Grey’s chief executive Edward Meyer will be named Chairman and CEO of the unit for two years, and Grey Worldwide will report to him as well. Grey is listed as one of the top 10 largest agencies in the world by revenue. 

Weekend Box Office Estimates: September 10-12, 2004
Resident Evil: Apocalypse (ScreenGems) $23.7 million – opening weekend
Cellular (New Line)                     $10.6 million – opening weekend
Without a Paddle (Paramount)            $4.6 million – 4 wk total $45.7m
Hero (Miramax)                  $4.4 million – 3 wk total $42.7m
Princess Diaries 2 (Buena Vista)        $2.9 million – 5 wk total $89.3m
Anacondas (Screen Gems)                 $2.9 million – 3 wk total $27.7m
Vanity Fair (Focus)                     $2.7 million – 2 wk total $11.2m
Collateral (DreamWorks)                 $2.7 million – 6 wk total $92.7m
Napoleon Dynamite (FoxSearchlight)      $2.7 million – 14 wk total $30.4m
Paparazzi (Fox)                 $2.6 million – 2 wk total $11.8m
Source: Box Office Mojo

Orville Lewis Duke, better known as O.L. Duke, age 51, was killed in a car accident this past Saturday in New York state while on his way home from performing in the Off-Broadway play, Waitin’ 2 End Hell.  Duke appeared on several primetime series including Law & Order, Homicide: Life on the Street, NYPD Blue and was a regular on HBO’s Oz. His film career included Malcolm X, Antwone Fisher and Sugar Hill, while arguably his big break came when he replaced Denzel Washington in the original production of A Solder’s Play. 

Thursday, September 9, 2004. Fast National Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

NBC     9.5/15  Joey [p] 11.7/20, The Apprentice [p] 9.6/15, Medical Investigation [p] 8.2/13

ABC     9.5/15  NFL Opening Kickoff; Monday Night Football: Colts at Patriots 9.5/15

CBS     7.5/12  Big Brother 5.9/10, CSI [r] 8.9/14, Without a Trace [r] 7.6/12

FOX     3.0/5   Totally Outrageous Behavior 2.6/4, World’s Craziest Videos 3.1/5, Totally Outrageous Behavior 3.1/5, World’s Craziest Videos 3.1/5

UPN     2.6/4   WWE Smackdown 2.6/4

WB      2.3/4   Blue Collar TV2.2/4, Here’s Your Sign (OTO) 2.4/4

A18-49  NBC 6.1/17, ABC 5.9/16, CBS 3.8/10, Fox 1.7/5, WB 1.5/4, UPN 1.2/3

Friday, September 10, 2004. Fast National Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

NBC     7.1/13  Dateline 7.0/13, Medical Investigation 7.4/13

ABC     5.5/10  College Football: Florida State at Miami 5.5/10

CBS     4.4/8   Joan of Arcadia [r] 3.6/7, JAG [r] 4.3/8, CSI [r] 5.3/10

WB      2.1/4   What I Like About You [r] 1.6/3, Grounded for Life [r] 1.9/3, Reba [r] 2.3/4, Reba [r] 2.5/4

FOX     1.7/3   The Complex: Malibu 1.9/4; The Next Great Champ [r] 1.4/3

UPN     1.0/2   Star Trek Enterprise [r] 1.0/2, Amish in the City [r] 0.9/2

A18-49  NBC 3.3/11, ABC 3.2/11, CBS 1.7/6, WB 1.3/4, Fox 1.0/4, UPN 0.5/2

Saturday, September 11, 2004. Fast National Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

FOX     4.2/8   Cops [p]  3.7/7, Cops 4.3/8, AMW [p] 4.5/8

NBC     3.4/6   The Apprentice [r] 3.2/6, Crossing Jordan 3.8/7

CBS     2.8/5   U.S. Open Tennis: Women’s Final 2.8/5

ABC     3.2/6   ABC College Football 3.2/6

A18-49  Fox 2.2/8, NBC 1.9/6, CBS 1.5/5, ABC 1.4/5

A MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION

Source: NTI Explorer, CSI = 9/16/02-9/9/04.  Series high=9/08/04, 9pm.  HH Cov Rtg.  Cold Case = Week ranks= 9/22/03-9/5/04, excludes specials.  Rank based on HH Rating. 

The History Channel presents This Day in History:
1899:  Henry Bliss steps out of a streetcar, in front of a taxicab, and into history, becoming the first pedestrian killed by an automobile in the Western Hemisphere.  A plaque was dedicated on the 100th anniversary of Bliss’s death to mark the site, at the intersection of West 74th Street and Central Park West in New York.

Answer to Yesterday’s Trivia Question: When hidden cameras were installed at New Orlean’s Brennan’s Restaurant, what coffee were they testing with the patrons? FOLGER’S CRYSTALS.  Kudos to:  Carol Degan-Desktop Digital/Springfield; Bobby Rivers-Food Network/NY; Tom Casola-KB Enterprise/Mt. Arlington; Mike Buczkiewicz, ABC-The View/NY; Mark Edwards-KEZK Radio/St. Louis; Gregg Cox-KSN/Wichita; Jerry Harbin-Indianapolis Colts/Indianapolis; Andrea Moore-The Richards Group/Dallas; Brian Frons-ABC Daytime/Burbank; Elizabeth Berman-KING/Seattle; David Jones-Marleigh Ent/LA; Lauren Cole-Cole Media/LA; Brook Peters-YTV/Toronto; and Karen Markham-KYES/Anchorage.

A MESSAGE FROM COMCAST SPOTLIGHT

Comcast Spotlight works with our cable network partners to develop unique promotions for advertisers that leverage cable’s powerful brands. Through network associations or tune-in sponsorships, advertisers get customized, branded promotions that build upon viewer affinity for their favorite cable networks. Comcast Spotlight – Spot cable finally delivers. For more information click here.

Today’s Trivia Question:  Dr. Pepper once had the numbers “10-2-4” on its bottles of soda.  What did the numbers mean?   (click
to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)

A MESSAGE FROM COURT TV

Later — Cyn

Cynthia Turner’s Cynopsis
09/13/04  5:11am
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A MESSAGE FROM CYNOPSIS AD SALES

WHAT’S ON TONIGHT:  SEPTEMBER 13, 2004:

ABC             The Benefactor [p], ABC Monday Night Football
CBS             Still Standing [r], Yes Dear [r], Raymond [r], 2-1/2 Men [r], CSI Miami [r]
FOX             North Shore, Renovate My Family
NBC             Fear Factor, Las Vegas [p], LAX [p]
PAX             On the Cover, Balderdash, Early Edition, Diagnosis Murder
UPN             One on One [r], Half and Half [r], Girlfriends [r], Girlfriends [r]
WB              7th Heaven [p], Everwood [p]
TELE            Prisonera, Gitanas, Te Voy a Ensenar a Querer
UNIV            Mariana de la Noche, Amarte es mi Pecado, Cristina

END OF PAGE MESSAGE FROM INTERMAT, INC.