|
Cynopsis
Good Morning. It’s Monday, January 21, 2008, and this is your first early morning briefing. Today’s Martin Luther King day and the Cynopsis offices are closed. In fact, we’re not publishing today either – but here’s an abbreviated edition. If you’re also subscribed to any of the other dailies, they won’t be coming out until tomorrow. If you’re off today – enjoy the holiday! Citing the on-going writers strike, NBC Universal may decide to cancel its annual upfront presentation for advertisers, affiliates and the media that it hosts at Radio City Music Hall in May, according to a Reuters report. Jeff Zucker, CEO, said the company would still hold one-on-one meetings with advertisers and the way they sell the inventory during the upfront selling period won’t change, just the bells and whistles show may not happen. NBCU is expected to announce a final decision soon. On Friday, NBCU also reported a 10% increase in operating profit and an 8% revenue growth, and Zucker indicated the rise in quarterly operating profit could be largely due to the performance of the company’s cable division which includes USA Network, Bravo, SCI-FI Channel, MSNBC, CNBC and now Oxygen. ~ MORE STUFF ~
On Tuesday, truTV debuts a new 30m, eight-episode series The Real Hustle at 10p that uses hidden cameras to capture professional scam artists in action as they con unsuspecting people out of money, items such as cars and jewelry and identities. Starting off with two back-to-back episodes the series will offer insider knowledge on the techniques and psychology behind the capers. The series is produced by Objective Productions/Crook Productions. Actress Suzanne Pleshette, best known as Bob Newhart’s TV wife on The Bob Newhart Show died Saturday of respiratory failure at her Los Angeles home. She was 70 years old. In 2006, she underwent chemotherapy for lung cancer. Suzanne also appeared in numerous films including Hitchcock’s The Birds and the Disney comedies The Ugly Dachshund, Blackbeard’s Ghost and The Adventures of Bullwhip Griffin. She also replaced Anne Bancroft on Broadway in The Miracle Worker. Perhaps, though, the TV event everyone will remember about Suzanne was the 1990 last episode of the Newhart series, when Suzanne reprised her role from the first show, making it one of the cleverest final episodes in TV history. Weekend Box Office Estimates: Jan 18-20, 2008 ~ RATINGS ~
Thursday – A18-49 Analysis: FOX won primetime a third consecutive night Thursday at 3.6/9 A18-49, according to final national ratings from Nielsen Media Research. FOX opened the night at 8p winning with Are Your Smarter Than a 5TH Grader? at 3.7/10. At 9p, NBC’s Celebrity Apprentice was in control with 4.0/10. Then at 10p, CBS’ Without a Trace and NBC’s ER tied for first with 3.4/9 each. Live + Same Day Household Ratings: Thursday, January 17, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD. CBS: 8.0/13 Without a Trace [r] 6.0/9, CSI [r] 9.1/14, Without a Trace 8.8/15 FOX: 6.1/10 Are You Smarter Than a 5th Grader? 7.0/11, Don’t Forget the Lyrics! 5.2/8 NBC: 5.1/8 My Name Is Earl [r] 3.5/6, The Office [r] 3.2/5, Celebrity Apprentice 6.0/9, ER 5.9/10 ABC: 5.0/8 Ugly Betty 6.4/10, Grey’s Anatomy [r] 5.2/8, Big Shots 3.4/6 UNIV: 2.0/3 Amar sin Limites 2.2/3, Pasion 2.0/3, Amas de Casa Desesperadas 1.7/3 CW: 1.7/3 Smallville [r] 1.8/3, Supernatural [r] 1.6/2 TELE: 0.9/1 Madre Luna 0.8/1, Victoria 1.0/2 MNT: 0.7/1 My Thursday Night Movie: Diggstown 0.7/1 A18-49: FOX 3.6/9, NBC 3.3/9, CBS 2.9/8, ABC 2.5/7, UNIV 1.7/5, CW 1.0/3, TELE 0.7/2, MNT 0.4/1 Friday – A18-49 Analysis: Week to week, CBS matched its Friday night ratings at 2.5/8 A18-49, according to fast affiliate ratings from Nielsen Media Research. CBS won all primetime hours with its line-up of new episodes: at 8p Ghost Whisperer did a 2.7/8; during 9p Moonlight won by a thread at 2.4/7 just ahead of FOX’s House repeat at 2.3/6; and CBS had its final win at 10p with Numb3rs at 2.6/8. Live + Same Day Household Ratings: Friday, January 18, 2008 – time period averages. Source: Nielsen Media Research CBS: 5.9/10 Ghost Whisperer 6.2/11, Moonlight 5.2/9, Numb3rs 6.4/11 NBC: 4.2/7 1 vs. 100 4.9/8, Friday Night Lights 3.5/6, Las Vegas 4.2/7 FOX: 4.0/7 Bones [r] 3.3/6, House [r] 4.7/8 ABC: 3.2/5 Grey’s Anatomy [r] 2.7/5, Desperate Housewives [r] 2.5/4, 20/20 4.3/8 CW: 2.8/5 Friday Night Smackdown! 2.8/5 UNIV: 1.8/3 Amar sin Limites [f] 2.0/3, Pasion 1.8/3, La Familia P. Luche 1.5/3 TELE: 0.7/1 Madre Luna 0.7/1, Victoria 0.9/1, Pecados Ajenos 0.6/1 A18-49: CBS 2.5/8, FOX 1.9/6, NBC 1.8/5, CW 1.5/5, UNIV 1.5/5, ABC 1.4/4, TELE 0.5/1
Cynopsis Ad Sales: Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video CableU – Know Networks Better. Pitch Smarter. Click here
Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here JOB OPENING: SALES PLNR/DIRECTV/NY: This position supports our AD Sales Group with their sales efforts and manages accounts on a day-to-day basis. For immediate consideration, please send resume to: JOB OPENING: SPORTS SLS COORD /Univision/NY: Highly motivated. srvcng agencies/clients daily basis. Det oriented/time mgment/comm/PC/math skills. Prepare flowcharts/presentations. Soccer knwldg a +, EOE. Res: JOB OPENING: DIRECTOR, BUSINESS OPERATIONS & STRATEGY/MTV Tr3s/NYC: 5+yrs Strategy/Biz Dev exp, Strg Excel/ PowerPoint skills, Bachelor’s degree a must, MBA strongly preferred. EOE/M/F/D/AAP. Apply www.mtvncareers.com (1/29) JOB OPENING: MKTG MGR (MTV TR3), MTV NTWKS NYC: Integ.Mktg, Local Ad Sales, Public Affrs Plans for Channel that celebrates Latino Clture, Music & Artists/Fluency is Spanish/Apply: www.mtvncareers.com JOB OPENING: MGR NEW MEDIA RESCH/E!, Style & G4/LA: BA 3+ yrs exp w/ new media analytics tools Report web, brdband, mobile & VOD usage/trends Exp w NetView, Site Census/Google Analytics & Rentrak pref’d JOB OPENING: SALES PLANNER/CBS TV Network/NY: Prepare plans, manage inventory, stews, develop audience estimates, cover avails. Media buying or planning exp pref. Email Resume/Salary: JOB OPENING: SR DIGITAL PRODUCER/ VH1.Com/NYC: 7+yrs online/web production exp, Strg written/oral/creativity skills, Knwldge of VH1 prgming. Knwlge in SEO/multipltfm content/ HTML/Flash. EOE/M/F/D/AAP. Apply www.mtvncareers.com (1/29) JOB OPENING: RESEARCH ANALYST/AMC TV/NY: 2+ yrs cable res exp. Support Corp, Sales, Affil, Prog & Mktg team w/data collection & analysis. Nielsen, MRI a +. Res: www.cablevision.jobs ref #4809BR (1/29) JOB OPENING: SALES ASST/CABLEVISION BRONX NY: 2+ yrs exp in mrkt, adv or bus related field. Assist VP and Sales team. Strong Excel and Powerpoint skills. See full posting and apply to www.cablevision.jobs req 5183BR (1/29) JOB OPENING: SR DIRECTOR, STRATEGY & OPERATIONS DEVELOPMENT/MTV/NYC: 5+yrs Digital Media, Music Industries exp, MBA, Strg Power Point/Excel/Financial & Presentation skills. EOE/M/F/D/AAP. Apply www.mtvncareers.com (1/29) JOB OPENING: MGR, SALES SYSTEMS & TRAINING/Fox/NY: Supports the Dir of Training on Sales Asst and Sales Planner Training Prgrms. Documentation & maint of system & business process curriculum. Please apply at www.foxcareers.com (1/29) JOB OPENING: AFFILIATE MANAGER MARKETING/ESPN/BRISTOL CT: 3+ years of relevant marketing experience to the cable industry. Send resume to JOB OPENING: PRICING & INVENTORY MANAGER/NYC: Responsible to max revenue by wrkng w/ Sales to develop deal & price strategies.4-6yrs Ad Sales Planning req. Dealmaker/VCI/MSA /Starpost a plus. www.weather.com/careers/ #VSA559 (1/26) JOB OPENING: SR DIR OPS (Temp to Staff)/Sundance Ch/NY: Manage all net ops & run dept. Set up new systems incl DAM & upgrade b’cast tech. A+ communicator/ self-starter. 10+ yrs channel ops exp. Res: JOB OPENING: GEN SALES MGR/NY or Chi: First Business nationally synd. strip w/150+ mkts/70% US TVHH. Cbl/syndication sales exp a + also direct client contact exp w/ability to sell customized content/Internet JOB OPENING: FREELANCE PUBLICIST/LIFETIME NY: Resp. for mkting, digital, sales & prog. initiatives & PA campaigns for Lifetime TV, Lifetime Movie Network & Lifetime Digital/ Apply at: http://www.lifetimetv.com/about/jobs.html (1/26) JOB OPENING: SR PRODUCER BRANDED ENT/Sundance Ch/NY:Create hi-concept interstitial series/promos for BE/Sponsorship. A+ copywriting; promo prod; quick idea generation; 7+ yrs exp. Res: JOB OPENING: ONLINE PRODUCER/ LIFETIME TV NY: Looking for a creative and experienced online producer to oversee the development of show and movie websites for LifetimeTV.com/ Apply at: http://www.lifetimetv.com/about/jobs.html (1/25) JOB OPENING: SCHEDULING ASST/Lifetime: Admin Asst to SVP, Scheduling. Budget prep, phones, travel plans, prepare invs, attend mtgs, asst w/ presentation, etc. Exp in TV/cable & PC knwlg.Apply: JOB OPENING: REGIONAL ACCT DIR/Screenvision Cinema, LA: 3-5 yrs exp, proven media sales performer to dvlp, present & sell cinema advrtsng to regional clients, BA req., regional travel req. Apply online at: www.screenvision.com (1/25) JOB OPENING: MGR, INDUSTRY SERVICES/ Interactive Advertising Bureau/NY: Experience w/ project mgt/strategic planning/strong written & oral communicator/2+ years experience interactive ad space. Please send resumes to: JOB OPENING: SALES ASSISTANT/BET, NY:Entry level position, detailed-oriented, organized, multi-tasker.Bachelors degree req. 1-2yrs sales exp. preferred Email resume: JOB OPENING: DIR, WEB OPERATIONS/KidRo Prods/NYC: Asst w/ dvlpmnt & lead implementation of a holistic strategy for celeb’s web site. Dynamic, self-motivated ind. w/ exp & skills in web content Res: JOB OPENING: ONLINE PRODCTN ASSOC/NYC: Work w/site planning, content development, HTML coding, Flash, graphic design & CMS skills. Exp w/video editing, webcams or writing/editing all huge +.. Resume: JOB OPENING: RESEARCH PROJECT MANAGER/TURNER ENTERTAINMENT NEW MEDIA/NYC: Leadership opportunity. New media ad sales research projects/positioning/trending/reporting. 5 yrs media research exp. Apply: JOB OPENING: TRAFFIC COORDINATOR/Hallmark Channel/NY: Edits daily broadcast logs; executes agency traffic instructions; maintains commercial inventory. See full posting and apply at www.hallmarkchannel.com (1/24) JOB OPENING: SALES ASST/DISCOVERY NEW MEDIA/NY: Provide general support and account maintenance for NY AE’s. New Media group is responsible for on-line, mobile, podcasting and VOD ad sales. Apply: www.discovery.com #7195 (1/24) JOB OPENING: MGR, SYNDI CONTENT & PROMOS/MEDIA STORM/NY or CT: Create/execute/mng content strategy of clients to achieve max exposure/results. Exp: 5+ yrs Cable, Brdcst and/or Online. Resume to: JOB OPENING: MGR NEW MEDIA RESCH/E!, Style & G4/LA: BA 3+ yrs exp w/ new media analytics tools Report web, brdband, mobile & VOD usage/trends Exp w NetView, Site Census/Google Analytics & Rentrak pref’d JOB OPENING: ACCT EXEC/DIRECTV/El Segundo CA: Sell commercial time on regional sports networks in the great LA area.Report into the VP of Ad Sales. For immediate consideration, please send resume to: JOB OPENING: FREELANCE WRITER/PROD/Voom HD Ntwrks/NY:Seeking top creative to prod promo & interstitial material for HD movie channels. 5 yrs min exp w/major cable net. Edit/Photoshop skills & ability to quote “Evil Dead 2” a +. JOB OPENING: VP, PRINT ADVERTISING/LIFETIME TV/LA/Extensive exp. running print dept. in cable network or ad agency. Strong management and team building skills. Apply to: JOB OPENING: VP, GRAPHICS/LIFETIME TV/LA: Exp. in on-air graphic design within broadcast or cable industry. Strong leadership skills req. Apply to: JOB OPENING: SR.WRITER PRODUCER/LIFETIME TV/LA: Conceptualize, write and produce on-air and radio promos. Must have demonstrated exp. within cable or broadcast network. Apply to: JOB OPENING: ONLINE MKTG ASSOC/EXERCISE TV/LA: Write promot’l copy for banners, newsletters & web site. Mng message boards & blogs. BS/BA req’d (pref Bus/mktg) 1-3yrs exp online mktg/advrtsng. Apply: www.comcast.com (1/23) JOB OPENING: FREELANCE WRITER/PRODUCER/Voom HD Networks/NYC:Top creative to produce promos for HD movie channels. 5 yrs min exp w/major cable net. Edit/Photoshop skills & ability to quote “Evil Dead 2” a plus. JOB OPENING: MGR DISTRIBUTION/CHICAGO/GSN, The Network for Games: Report to Exec Dir Dist. Mng Sales Activities & Mark/Sales Promotions. 3+ yrs. exp in Mktg/Sales. BA/BS degree in related field. Send Res/Cov Letter: JOB OPENING: SVP STRATEGIC RESEARCH/Disney ABC Dom TV/Burbank: 10 yrs broad-based TV exp + 7+ yrs mgmt; leading edge exec w/proven ability to assess media trends/developments. APPLY www.disneycareers.com Req #137377 (1/28) WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at SPRING INTERNSHIP CREDITS ONLY: BET.com is looking for interns interested in acquiring hands on exp in Digital Media. If you have a passion for producing, are creative & web savvy we are looking for you. Res/cvr ltr: SPRING INTERNSHIP CREDITS ONLY: TV One has internship opportunities for undergraduate school credit – locations in NY, MD, LA and IL. Please visit us at www.tvoneonline.com for details (1/26) SPRING INTERNSHIP CREDITS ONLY: Immediate opening!/NYC (NO HO): Boutique Entertainment & Lifestyle PR firm seeks motivated, bright intern. College Credit Only. Hands-On experience. Fun environment. Apply to: SPRING INTERNSHIP CREDITS ONLY: Rowdy Television & Film/ATL: TV & Film Production company looking for a fast paced assistant to work with the exec. assistant in production and administrative activities. Email Brittany: SPRING INTERNSHIP CREDITS ONLY: True Entertainment/NYC: TV Production facility looking for hard working, versatile interns for production, post prod & administration. Please email resume: SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact SITUATION WANTED: CELEBRITY BOOKER & REALITY CASTING DIRECTOR: Thousands of contacts to celebrities, experts, authors, real people, etc. Extensive exp. w/TV Talk Shows & Reality Shows. Contact: SITUATION WANTED: TALK SHOW PRODUCER specializing in producing segments and one-hour episodes for Nat Synd shows. Expertise: celebrity, lifestyle, and human interest segments. Contact: SITUATION WANTED: Brian N. Potter, owner of LA-based premiere full service rights & clearances co. is avail. for hire for TV, film & new media prods.Visit www.clearlyrightentertainment.com for more info. Contact: 310-709-7909 (1/24) E-mail Interested in posting your Video Resume? Contact Are you looking for a job? Post your Situation Wanted Ad here — Email All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2008 |
Related Stories
Cynopsis 03/27/26: Bill Maher to Receive Kennedy Center Honor After All

Friday March 27, 2026 IN THE NEWS Bill Maher will receive the Kennedy Center’s Mark Twain Prize for American Humor at a ceremony on the 28th, just ahead of the venue’s planned closure for renovations. The honor was announced one week after White House Press Secretary Karoline Leavitt dismissed The Atlantic’s report on Maher’s […]
Cynopsis 03/26/26: CBS Media Ventures Sets 2026-27 Slate

Thursday March 26, 2026 IN THE NEWS Joe Scarborough and Mika Brzezinski have renewed their contracts with MS NOW, reports Axios, and will remain with the news net through 2029. “We are about to celebrate 20 years of ‘Morning Joe’ – Joe and Mika have created something that cannot be replicated,” […]
A+E Global Media’s Multiplatform Playbook

A Cynopsis Message From A+E Global Media Wednesday March 25, 2026 A+E Global Media Leverages Digital Originals, Creators and Interactive Experiences to Deepen Audience Engagement A+E Global Media has significantly expanded its digital capabilities, investing heavily in original video, custom storytelling, social-first content and redesigned websites to deepen audience engagement. That strategy reflects […]
Cynopsis 03/25/26: Apple TV Renews “For All Mankind” for Sixth and Final Season

Wednesday March 25, 2026 IN THE NEWS Many young people aged 18-24 find traditional news irrelevant, difficult to understand, or unfairly biased against their demographic, according to the Reuters Institute for the Study of Journalism’s Digital News Report. Key findings of the research include: · Young people are now clearly social-first […]
Cynopsis 03/24/26: “Regular Show” Returns to Cartoon Network

A CYNOPSIS MESSAGE FROM PREMION Tuesday March 24, 2026 IN THE NEWS A group of Democratic senators is demanding a “thorough review” of the proposed $110 billion Paramount Skydance–Warner Bros. Discovery merger, citing concerns over significant foreign investment tied to the deal. In a letter to FCC Chairman Brendan […]
CynCity
Cynsiders
Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. During...Women’s Sports: From Cultural Play to Marketing Powerhouse
Women’s sports are no longer just a cultural signal for brands — they’re becoming a...March Madness Is Making DOOH a More Responsive Channel
By Luba Giglia, COO, AdOmni With the First Four tipping off Tuesday, March Madness is...