Source: NHI Galaxy Explorer, L+ SD Cvg. Rtg. Rank=ad supported cable, progs=tkg (week), tc (day), movies=tc, excl. news, sports, kids. FX STD=10/1/07-2/19/08.

Cynopsis

02/25/08

Good Morning.  It’s Monday, February 25, 2008, and this is your first early morning briefing.

And the Oscar goes to …

Best Picture: No Country for Old Men

Best Director: No Country for Old Men

Best Actress in a Leading Role:  Marion Cotillard in La Vie en Rose

Best Actor in a Leading Role: Daniel Day Lewis in There Will Be Blood

Best Supporting Actress: Tilda Swinton in Michael Clayton

Best Supporting Actor:  Javier Barden in No Country for Old Men

For a full list – check out www.Oscar.com.

On Friday, the FCC threw out an appeal from News Corp.’s Fox Television division to overturn an indecency rule involving an April 2003 episode of Married by America which featured male and female strippers, according to the Wall Street Journal. The FCC fined thirteen FOX affiliates that had complaints filed against them at $7,000 each for a total of $91,000. Originally, the FCC wanted to fine all stations that aired the episode before 10p which would have amounted to $1.12 million.

NBC ordered six additional episodes of the midseason drama Lipstick Jungle, per Variety. So far in the Thursday 10p time period, the series has averaged a 2.6/7 among A18-49.

ABC will resume production of Women’s Murder Club in the next few weeks as Robert Nathan joined the production crew at 20th Century Fox as showrunner. The future of the show was uncertain after two showrunners, Elizabeth Craft and Sarah Fain left the show as well as executive producer Scott Gemmill. The series will return to ABC’s schedule in April. 

BBC America acquired two seasons of the prehistoric thriller called Primeval, produced by Impossible Pictures for ITV and distributed by BBC Worldwide. The hour-long series is about a zoologist who discovers dinosaurs living in the present day which threatens human existence. BBC America also announced the third season of Hotel Babylon will not premiere in March as previously planned. Taking its place will be season three of MI-5 starting March 12 at 9p.

Post Newsweek stations WKMG/Orlando and WDIV/Detroit may be pulling its signal off cable operator Bright House Networks in those two cities if a deal for retransmission consent cannot be reached by the March 16 deadline, reports B&C. So far, there have been three extensions in this negotiation, and Post Newsweek says it’s out of granting extensions. Potentially affected are 800,000 Bright House cable customers in Orlando and 100,000 in Detroit. Adding muscle to the Post Newsweek argument is not just that viewers would miss many first run episodes of favorite CBS and NBC programs, but the NCAA March Madness kicks off on March 20th.

Weekend Box Office Estimates: Feb 22-24, 2008
Vantage Point (Sony)                             $24.0 million – opening weekend
Jumper (Fox)                                         $12.7 million – 2 wk total $56.2m
The Spiderwick Chronicles (Paramount)      $12.6 million – 2 wk total $43.6m
Step Up 2 The Streets (Buena Vista)         $9.8 million – 2 wk total $41.4m
Fool’s Gold (Warner Bros.)                        $6.3 million – 3 wk total $52.4m
Definitely, Maybe (Universal)                     $5.2 million – 2 wk total $21.8m
Be Kind, Rewind (NewLine)                        $4.1 million – opening weekend
Juno (Fox Searchlight)                             $4.1 million – 12 wk total $130.4m
Welcome Home Roscoe Jenkins (Universal)   $4.0 million – 3 wk total $35.5m
There Will Be Blood (Paramount Vantage)     $2.6 million – 9 wk total $35.0m
Source: Box Office Mojo

ABC Family has picked up the pilot Roommates to a full series after the project signed Dorian Brown in the female lead.  According to Variety, the project had a cast contingent order from Acme Prods.  Also cast are Tyler Francavilla, Tommy Dewey, Tamery Mowry and David Weidoff.

CYNOPSIS DIGITAL – TODAY’S TOP STORY:     Prepare for another bargaining session played out in the media. Electronic Arts went public with its unsolicited bid for troubled Grand Theft Auto game publisher Take-Two Interactive, increasing its offer to $26/share or $2 billion after an earlier bid of $25/share was rejected. EA is out to reclaim its spot as the leading US game software producer, which it lost when Vivendi signed an agreement to purchase Activision late last year. Take-Two has had its hands full in recent years, defending the violent and racy content of its games, correcting accounting irregularities and attempting to diversify its portfolio. But its Grand Theft Auto IV game, due out in late April, has had gamers salivating for months.   Full edition: CYN DIGITAL. (Or to listen to the Cynopsis Digital Podcast click here or subscribe to it at iTunes here .)

CYNOPSIS KIDS – TODAY’S TOP STORY:  The 80th Annual Academy Awards were handed last night live on ABC from the Kodak Theatre in LA.  Among the winners were bests in Animated Feature Film of the Year, which was awarded to Brad Bird for Disney’s Ratatouille.  In the Animated Short Film, BreakThru Films (UK), Se-ma-for Studios Production (Poland), Director, Suzie Templetom and Producer, Hugh Welchman won for their stop-motion animated short title Peter & the Wolf, based on Prokofiev’s version of Peter and the Wolf.  Also taking home Oscar last night is the special effects team for The Golden Compass, a New Line movie in association with Ingenious Film Partners, which by the way surprisingly (at least to me) won out over Transformers (DreamWorks and Paramount movie in association with Hasbro), as well as Pirates of the Caribbean: At World’s End (Disney).  A full list of nominees and winners can be found at www.oscar.com.   Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:  Singapore’s MediaCorp media company has joined several other companies to purchase a stake in the new, Vietnam-based International Media Corporation (IMC).  Its share in the new company will be 20%.  Vietnamese ad company FS Communications, a business group, and confectionery corp Kinh Do Corporation invested in the new firm, which will produce news content centered on entertainment and finance as well as work with Vietnam Multimedia Corporation.  IMC will make its debut in the second half of 2008.   Full edition: CYN INTERNATIONAL. 

Thursday – A18-49 Analysis:  FOX toppled the competition Thursday night with 6.6/16 A18-49, according to final national ratings from Nielsen Media Research. At 8p, FOX’s special edition American Idol did best with 8.5/22 while CBS’ Survivor: Micronesia did less than half as much at 4.1/10. During 9p, ABC was able to clinch a win with Lost at 5.7/13. Then at 10p, CBS had a winning turn as the Without a Trace encore posted a 3.0/8.

Live + Same Day Household Ratings: Thursday, February 21, 2008 (February Sweep Day 22) time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 10.3/16     American Idol 13.4/21, Don’t Forget the Lyrics! 7.2/11

CBS: 7.7/12         Survivor: Micronesia 7.3/11, CSI [r] 7.7/12, Without a Trace [r] 8.0/13

ABC: 5.2/8          Lost [r] 3.6/6, Lost 7.7/12, Eli Stone 4.3/7

NBC: 4.0/6          My Name Is Earl [r] 2.9/5, Celebrity Apprentice 5.2/8, Lipstick Jungle 4.0/7

UNIV: 3.0/5        Premio Lo Nuestro 2008 3.0/5

CW: 1.8/3          Supernatural [r] 1.7/3, Supernatural 2.0/3

MNT: 0.9/1         My Thursday Night Movie: A Low Down Dirty Shame 0.9/1

TELE: 0.6/1        La Traicion 0.5/1, Victoria 0.7/1, Pecados Ajenos 0.5/1

A18-49: FOX 6.6/16, CBS 3.4/8, ABC 3.3/8, UNIV 2.8/7, NBC 2.5/6, CW 1.2/3, MNT 0.6/1, TELE 0.4/1

Friday – A18-49 Analysis:  FOX came in first Friday night with 2.5/7 A18-49, according to fast affiliate ratings from Nielsen Media Research. CBS took the prize at 8p as The Price Is Right primetime special did a 2.5/8. FOX led at 9p with the House rerun at 2.8/8, while the new Amnesia game show on NBC was next at 2.4/7. During 10p, ABC’s extra 20/20 program came in first at 2.9/8.

Live + Same Day Household Ratings: Friday, February 22, 2008 (February Sweep Day 23) – time period averages. Source: Nielsen Media Research

CBS: 5.1/9        The Price is Right: Million Dollar Spectacular 5.9/10, Ghost Whisperer [r] 4.2/7, Numb3rs [r] 5.1/9

FOX: 4.8/8         Bones [r] 4.6/8, House [r] 5.1/8

NBC: 4.6/8        1 vs. 100 4.7/8, Amnesia [p] 4.7/8, Dateline 4.3/7

ABC: 4.2/7        Grey’s Anatomy [r] 2.6/4, 20/20 4.4/7, 20/20: What Would You Do? 5.6/10

CW: 2.8/5          Friday Night Smackdown! 2.8/5

UNIV: 1.9/3       Al Diablo con los Guapos 2.3/4, Pasion 1.7/3, La Familia P. Luche 1.6/3

TELE: 0.7/1       La Traicion 0.6/1, Victoria 0.8/1, Pecados Ajenos 0.6/1

A18-49: FOX 2.5/7, NBC 2.2/6, CBS 2.0/6, ABC 1.9/5, UNIV 1.7/5, CW 1.4/4, TELE 0.5/1

Saturday – A18-49 Analysis:  FOX’s line-up won Saturday night with 2.1/7 A18-49, according to fast affiliate ratings from Nielsen Media Research. FOX leveled a one-two punch as the two Cops episodes averaged a winning 2.2/7 at 8p and America’s Most Wanted did a 2.1/6 during 9p. ABC’s movie repeat was #1 at 10p with 1.8/5 ahead of NBC’s movie encore at 1.7/5. 

Live + Same Day Household Ratings: Saturday, February 23, 2008 (February Sweep Day 24) – time period averages. Source: Nielsen Media Research

CBS: 3.8/7          Shark [r] 3.3/6, 48 Hours Mystery 3.6/6, 48 Hours Mystery 4.4/8

FOX: 3.8/7          Cops 3.7/7, Cops 4.0/7, America’s Most Wanted 3.7/6

ABC: 2.9/5           ABC Movie: Forrest Gump [r] 2.9/5

NBC: 2.6/5           My Dad Is Better Than Your Dad [r] 1.7/3, Movie: Knight Rider [r] 3.0/5

UNIV: 1.5/3         Sabado Gigante 1.5/3

TELE: 0.4/1         Cine Nuestro 0.5/1, Cine de Impacto/Estreno 0.4/1

A18-49: FOX 2.1/7, ABC 1.6/5, NBC 1.3/4, CBS 1.1/3, UNIV 1.0/3, TELE 0.5/1

Atlanta-based promotion agency, GREAT! upgraded Emmy Hooker and Brittany Pierce to Marketing Managers in the company’s Nashville office. The company also hired Suzy Tonra and Mary Chris McKnight as Marketing Coordinators.

Eric Levitan advanced to COO with Argo Systems, Inc. Previously he joined the company in 2001 as VP/Operations where he has developed and executed the operational procedures and release schedules.

Vince Manze moved to a new creative position as President/NBC Universal Television Creative Services. Vince will now be an in-house creative consultant for all NBCU television properties, new media and program development. He will be involved with integrating sales and marketing efforts and developing cross-platform opportunities as well as providing ideas to all of NBCU’s content creators and suppliers. Vince’s position change resulted in other moves as Mitch Metcalf, EVP/Program Planning and Scheduling, NBC Entertainment will now head the Program Planning and Scheduling department and Lisa Vebber, SVP/Schedule and Strategic Analysis, NBC Entertainment will now be Mitch’s second-in-command, reporting to him as well. Both Vince and Mitch will report to Ben Silverman, Co-Chairman, NBC Entertainment and Universal Media Studios and to Marc Graboff, Co-Chairman, NBC Entertainment and Universal Media Studios.

A CYNOPSIS MESSAGE FROM CITYMEALS-ON-WHEELS

This day in History:  1919 – The state of Oregon became the first state to place a tax on gasoline. The tax was 1 cent per gallon.

Answer to Yesterday’s Trivia Question:  This 2006 TV spot for Gap used film footage of Audrey Hepburn dancing in skinny black pants, accompanied by what classic rock song?  BACK IN BLACK (AC/DC)   Kudos to:  Terry Cudmore-CBS/NY; Katie Bull-Cerebral Lounge/Silver Spring, MD; Patrick Hannaford-Superstation WGN/NY; Laura Pistone-Wieden + Kennedy/NY; Emma Armstrong-SpotPlus y Mas/Dallas; Adam Leston-WDJT/Milwaukee; Roger Bare-KHCW/CTZ; Scott Wallace-Showtime Networks/Overland Park, KS; Coby Byerly-Susan Nathe & Associates/LA; Todd Schliewen-BELO KMSB/Tucson; Alissa Di Giacomo-Summit Entertainment/Santa Monica; Randy Barrios-CBS Television/LA

Today’s Trivia Question:  On the sci fi series Battlestar Gallactica, Helo and Sharon become the parents of the first Cylon/Human hybrid. What did they name the baby?  (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

A CYNOPSIS MESSAGE FROM THE INSTITUTE FOR MEDIA & ENTERTAINMENT

Later  — Cyn
02.25.08

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A CYNOPSIS MESSAGE FROM TIVO

• A product manager of research products or a research architect with similar responsibilities
• Working with products of large and complex data sets
• Comfortable doing their own calculations and basic statistics

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here

JOB POSTING: SR RES ANALYST PROG/MKTG/A&E TV-NY: Res analyses & estimates for Prog/Mktg/Sched/PR Dvlp strat. presentations. BA/BS & 3 yrs TV res  cable/rep/bcast/agency. Nielsen. Res: www.aetn.com/careers.html   (3/01)

JOB POSTING: CREATIVE DIR ON-AIR PROMO/AETN/NY: Mng on-air communications incl’g promos, graphics & show pkgs. BA/BS 7+ yrs exp in on-air promo & design. AVID, Final Cut Pro, Adobe Suite req’d. Apply: www.aetn.com/careers.html . (3/01)

JOB POSTING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE.Res:
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JOB POSTING: NYC MEDIA BUYING/PLAN’G AGENCY looking for MEDIA PLNER/ASSIST TO CEO/PRES. Media knwldg & Excel/PP skills req’d. Also TRAFFIC/CLEARANCE . Handle client commercial clearances/trafficking. Contact:
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JOB OPENING: PRINT PRODUCTION MANAGER/Discovery/MD:  Min. 3-5 yrs advertising agency exp. w/print buying and critique high end color. Exp. Scheduling/Budgets. Photoshop & Quark Xpress.  Apply: www.discovery.com req# 7681 (3/01)

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JOB OPENING: F/T EXEC ASST/LA based Daytime Drama: For Show Runner.Candidate must have previous exp & possess excellent organization, computer and communications skills. Email your cover letter/resume to:  
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JOB OPENING: VP, DIGITAL VIDEO DISTRIBUTION/ESPN/BRISTOL CT:  Sales and marketing strategies to drive distribution non-mobile phone, digital products and services.  10+yrs industry exp.
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JOB OPENING: RESEARCH ANALYST/CNN DIGITAL/NY: Support sales across multiple digital platforms. BA, Strong media math, 1+ yrs. exp with Nielsen Online and web analytics products pref’d. Apply:
(2/29)

JOB OPENING: MGR AFF SALES ADMIN/A&E TV-NY:  Maintain Aff subs data – analy & report in SCRIBE.  Manage NCTC acct.  – BA/BS & 3+ yrs cable exp. & knowl of aff data structure.  Res: www.aetn.com/careers.html (2/29)

JOB OPENING: RESEARCH MGR/Cablevision NY, NY:  Seeks Research Mgr 5+ yrs TV Rrsch exp. Working knwlg new media/digital industry. Online and Trad. rsrch tools pref.  See full posting and apply to www.cablevision.jobs reg id 1786BR (2/29)

JOB OPENING: EDITOR/Rainbow Media/ NYC: 2+ yrs exp in broadcast/cable tv editing. Must have Avid/Final Cut Pro. See Full posting and apply to www.cablevision.com req id 5297BR (2/29)

JOB OPENING:  ACCOUNT EXECUTIVE ONLINE / LIFETIME/NY: Sales Account Manager responsible for growing and managing media sales for Lifetimetv.com and LMN.tv Apply at: http://www.mylifetime.com/about/jobs.html (2/28)

JOB OPENING:  DIGITAL SALES PLANNER/CBS TV Dist/NY: Take-charge person to manage online inventory. Communicate with ad agencies and execute clients tech needs. Knowledge and experience working with DART. Email:
(2/28)

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JOB OPENING:  DIG PROD MGR/WE tv/NYC: 2-4 yrs exp Web tech/new media. Support Interactive content & mktg proj for digital platforms.Strong knwlg of client-side& web-based technologies, html. rez www.cablevision.jobs ref #5414BR (2/28)

JOB OPENING:  VP, PRODUCTION MGMT: Will oversee all aspects of production for VH1/Logo. Events, original series, pilots etc. Apply www.mtvncareers.com under Prod. Mgmnt. EOE (2/28)

JOB OPENING: KIDS DTV PRODUCER/CDA Productions/LA: Must have demonstrated exp. with live action kids productions. Infant/Toddler experience preferred. Apply to: 
(2/28)

JOB OPENING:  RESEARCH ANALYST II/Discovery/MD:  Min. two yrs research exp pref. broadcast/media. Quantitative/Qualitative exp req. Strg proj. management & comp. skills Nielsen or SPSS. Apply: www.discovery.com   req# 7677   (2/28)

JOB OPENING:  ADV SALES MGR/NYPost.com/Pagesix.com/West Coast: 2+ yrs sales mgmt exp, 3-5 yrs online ad sales, knwlg budgets, online sales & motivating sales people. Focus on Ent. Media nat’l, retail.  Res to:
  (2/28)

JOB OPENING:  ACCT EXEC/NYPost/Pagesix.com/W. Coast: 2+ yrs Online, Ad sales, Exp w/ agencies/clients across nat’l, retail, ent/media, TV/video ad sales a +, Strong sales, presenting, negotiating skills. Res to:
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JOB OPENING:  MGR DOMESTIC SALES ADMIN/NBC UNI/Universal City: resp. for the sales process and mngmnt of the domestic TV Basic Cable, TV (pay & free) & New Media deals. Degree or 2 yrs exp. www.nbcjobs.com keyword #786681. (2/28)

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(2/28)

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JOB OPENING: COORD, PRICING & PLANNING, STYLE/Comcast Nets/NY: 1+ yr industry exp; Resp for tracking inventory, processing MSA posting, oversee EDI & supporting sales staff. Apply: www.comcast.com 60506BR EEO/AA/Drug Free (2/27)

JOB OPENING: MARKETING COORD/Hallmark Channel/LA: Support consumer marketing. 2 yrs admin. exp. See full posting & apply @ www.hallmarkchannel.com (2/27)

JOB OPENING: DIG CONTENT MGR/WE tv/NYC: 2-4 years web content or prod exp w/ent/web/cable. Video prod exp pref. Strong PM, comm & tech skills a must. rez to www.cablevision.jobs ref #5294BR (2/27)

JOB OPENING: MGR.ON-AIR PROMO PRODUCTION/LIFETIME TV/LA: Must have solid TV on-air promo exp. and knowledge of post-production technologies and digital file management. Apply to:
  (2/26)

JOB OPENING:  SR.WRITER PRODUCER/LIFETIME TV/LA: Conceptualize, write and produce on-air and radio promos. Must have demonstrated exp. within cable or broadcast network.   Apply to:
(2/26)

JOB OPENING:  CREATIVE DIRECTOR/LIFETIME TV/LA: Must have extensive exp. in on-air promos within cable or network and demonstrated editorial expertise. Apply to:
(2/26)

JOB OPENING:  PR COORDINATOR/FOODNETWORK/NY:  Work w/ PR Mgr to provide market press support for select primetime series; develop support materials & select show releases. 1-3 yrs exp PR/related. Apply at: www.scrippsnetworks.com (2/26)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at
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SPRING INTERNSHIP CREDITS ONLY: ACCOUNTS PAYABLE INTERN/Bethpage, NY: AP department is responsible for processing invoices to generate payments to suppliers.   For more info/submit a resume, visit www.cablevision.jobs . Enter requisition id 5498BR (2/29)

SPRING INTERNSHIP CREDITS ONLY:  POLITICAL AD SALES INTERN/NY, NY: An understanding & interest in the political process is required.  Preferred Majors: Poly Sci & Communications.  Excellent communication skills.  Send resume to: 
(2/28)

SPRING INTERNSHIP CREDITS ONLY: SUMMER INTERNSHIPS AVAIL/News Channel 8/MyTV9-New Haven. CT: Now hiring interns for 5 depts, news, sports, mktg/community, mktg rsch and web prod. Deadline to apply is April 1st. Contact
(2/26)

SITUATION WANTED : Accomplished Advertising, Marketing, Sales Promotion & Direct Marketing Executive experienced in developing advertising programs. Will consider Agency, freelance & consulting assignments. Contact
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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact
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SITUATION WANTED:  MKTG/ACCT MGMT/PROMOTION/EVENTS: 10 yrs exp in cable, publishing, advertising. Versatile, creative, resourceful, detailed, outgoing personality. Seeking F/T role in similar capacity.
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WHAT’S ON TONIGHT – Monday, February 25, 2008

ABC: Movie Specialo: A Raisin in the Sun
CBS: How I Met Your Mother [r], Welcome to the Captain, Two and a Half Men [r], The New Adventures of Old Christine, CSI: Miami [r]
CW: Gossip Girl [r], Pussycat Dolls Present: Girlicious
FOX: The Moment of Truth, Terminator: The Sarah Connor Chronicles
ION: Mama’s Family, Mama’s Family, Drew Carey Show, Drew Carey Show, Drew Carey Show, Drew Carey Show
MNT: Celebrity Expose, Paradise Hotel 2
NBC: Deal or No Deal, My Dad is Better than Your Dad, Medium
PBS: Antiques Roadshow, American Experience, PBS Previews: Carrier, Ribbon of Sand
TELE: La Traicion, Victoria, Pecados Ajenos

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