Cynopsis
08/07/06
Good morning.
Cynopsis is on vacation all this week, returning on Monday, August 14. See you then! Later – Cyn
Cynopsis
08/07/06
Good morning.
Cynopsis is on vacation all this week, returning on Monday, August 14. See you then! Later – Cyn

Friday March 13, 2026 IN THE NEWS Disney+ has launched vertical video offering Verts, designed to make it easier for users to find their next watch. By tapping the new Verts icon in the navigation bar on mobile, users enter a vertical video feed and can swipe through a stream of […]

Thursday March 12, 2026 IN THE NEWS Second-screening isn’t just a young viewer’s game anymore. More than half of US viewers ages 45–54 now watch video on their phones while the TV is on, according to a report from Omdia – up from 39% in November 2020. Viewers 55–64 aren’t channeling […]

A Cynopsis Message From A+E Global Media Wednesday March 11, 2026 Simplicity As Strategy: How A+E Global Media is Turning Accountability Into Competitive Advantage In a media landscape grappling with fragmentation, shifting measurement standards, and constant pressure on marketers to demonstrate a greater return on investment (ROI), A+E Global Media, with its portfolio […]

Wednesday March 11, 2026 IN THE NEWS TV continues to play a powerful role in creating brand awareness and influencing consumer purchase decisions, according TVB’s 2026 Purchase Funnel Study. Key findings in the report include: · Television was the most important influencer at all stages of the purchase funnel. In the […]

A CYNOPSIS MESSAGE FROM PREMION Tuesday March 10, 2026 IN THE NEWS AMC Networks placed an early season two order for “The Audacity.” Season one of the Silicon Valley-set, darkly comedic drama, created by Jonathan Glatzer (“Succession”), kicks off Sunday, April 12 on AMC and AMC+. Also coming back […]
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