Cynopsis: Kids!

04/13/09

Good morning. It’s Monday, April 13, 2009, and this is your first early morning Kids briefing.

Disney‘s new movie Hannah Montana: The Movie, starring Miley Cyrus and based on the Disney Channel series of the same name, sang its way to the top of the box office charts in its opening weekend with a total of $34 million (3,118 theaters) in box office receipts and breaking some records along the way.  Hannah Montana: The Movie, the second Hannah Montana movie in as many years, took in an estimated $17.3 million in its first day, Friday, April 10, to become the biggest opening day for a G-rated live-action picture, squeaking by the $17.0 million earned by Disney’s High School Musical 3: Senior Year (10/24/2008), per Box Office Mojo.  The movie also bested that of last year’s concert movie, Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour (2/1/2008), which earned $8.7 million in its first day and $31.1 million (683 theaters) in its first weekend.

NEW PRODUCTION & DEVELOPMENT

Looks like Maggie Gyllenhaal is joining the cast of Universal‘s movie titled Nanny McPhee and the Big Bang, the sequel to Nanny McPhee (January 27, 2006), per Production Weekly.  Gyllenhaal will star opposite Emma Thompson, who revives her role as the enchanted Nanny McPhee.  Set 100 years after the first movie during WW II, Nanny McPhee and the Big Bang is slated to begin principle photography next month at England’s Shepperton Studios.

MORE KIDS STUFF

India’s Sun TV Network launched two new K2-14 targeted channels, Kushi TV (Telugu-language) and Chintu TV (Kannada-language) yesterday, Sunday, April 12, 2009, according to IANS (Indo-Asian News Service).  Both channels will feature both local and international programming across various genres.  No word yet on when the other kid network, Kochu TV (Malayalam-language) will launch.  Sun TV Network launched its kid-aimed Chutti TV (Tamil-language) channel in April 2007.

Shout! Factory inks a multiyear pact with Hasbro to release DVDs of several animated properties based on the toymaker’s product lines, according to The Hollywood Reporter.  Included in the deal are episodes of the 1980s animated TV series The Transformers and G.I. Joe, and the direct-to-DVD animated movie My Little Pony: Twinkle Wish Adventure.  The first title under the agreement is The Transformers: The Complete First Season  25th Anniversary Edition, which releases June 16, 2009.  For those of you about to check your calendars, that is a week before Paramount and DreamWorks release director Michael Bay’s live-action Transformers sequel, Transformers: Revenge of the Fallen, on June 24.  The pact potentially includes the release of further My Little Pony movies.

Nielsen Online identified an interesting new online category: Power Moms, a group of Moms who collectively make up 19% of the total online population who increasingly turn to the web to network, learn and provide information and advice to other parents. Among the top 10 sites ranked by unique viewer composition percent in February 2009, eight featured predominantly kid’s programming, indicating that moms are seemingly keeping up on what their kids watch and play online, as many of these sites also offer games and/or activities.
 
Top 10 Online Destinations for “Power Moms” by Unique Viewer Composition Percent
Site                   Unique Viewer          Unique Viewers (000)
                    Composition Percent           
PBS Kids                24.5%                     241,000
Noggin                   22.2%                     121,000
Nick Jr.                  21.7%                     492,000
Playhouse Disney    20.7%                     199,000
Kohl’s                    18.3%                      203,000
Disney.com            17.8%                      710,000
PBS                       17.4%                      125,000
DisneyChannel.com17.2%                      689,000
Nick                      16.2%                      415,000
Source: Nielsen Online VideoCensus, Feb. 2009
Women 24-54 with at least one child in the household, sites with a min. of 100k unique visitors

MARKETING/LICENSING

Putumayo Kids, a kid’s music label, is set to release European Playground, a new collection of global songs on May 19, 2009.  The CD release features 15 songs in four languages.   Additionally, this year marks the 10th anniversary of the release of Putumayo’s CD, World Playground.

Bulldog Licensing inks further deals for Gogo’s Crazy Bones, the collectible toy/came pieces, in the UK with Bacup (footwear) and Sambro (stationery), which in turn have inked a number of Gogo’s licensees including: Portico (greeting cards); Pyramid (posters); Roy Lowe and Sons (socks); Infocado (calendars); Zap (bedding; and Hy-Pro (sporting goods).  Produced by Magic Box International and Promociones Premiere International, they recently launched a new Explorer range bringing the total to 240 Gogo’s figures in five different colors, not to mention the five rare figures.

Paramount Licensing licensee, Australia Post, launches the 2009 Australia Post Australian Legends series of postage stamps featuring Australian celebrities including Russell Crowe, Nicole Kidman, Geoffrey Rush and Cate Blanchett.  The Crowe stamp features the actor as Maximus in the DreamWorks film Gladiator, which is distributed by Paramount Pictures.

STONE SOUP

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; April 10-12, 2009:
Hannah Montana The Movie (Buena Vista) G            Opening Weekend $34.0m
Fast and Furious (Universal) PG-13                         $28.8m-2 wk total $118.0m
Monsters Vs. Aliens (Paramount (DreamWorks)) PG $22.6m-3 wk total $141.0m
Knowing (Summit Entertainment) PG-13                 $6.7m-4 wk total $68.0m
The Haunting in Connecticut (Lionsgate) PG-13        $5.7m-3 wk total $46.3m
Dragonball Evolution (Fox) PG                                Opening Weekend $4.7m
Duplicity (Universal) PG-13                                    $2.9m-4 wk total $36.8m
Race to Witch Mountain (Buena Vista) PG                $2.0m-5 wk total $62.1m
Taken (Fox) PG-13                                                $1.1m-11 wk total $141.1m
12 Rounds (Fox) PG-13                                         $775,000-3 wk total $10.7m
Source: Rentrak ( www.rentrak.com )

Top Five DVD sales estimates for titles rated G, PG or PG-13, for the week ending April 4, 2009:
Marley & Me (Fox)
Bolt (Disney)
Twilight (Summit Entertainment)
Seven Pounds (Sony)
Quantum of Solace (MGM)
Source: Rentrak ( www.rentrak.com )

Top Five DVD rentals estimates for titles rated G, PG or PG-13, for the week ending April 5, 2009:
Marley & Me (Fox)
Seven Pounds (Sony)
Quantum of Solace (MGM)
Twilight (Summit Entertainment)
Bolt (Disney)
Source: Rentrak ( www.rentrak.com )

EXECUTIVE MOVES

Gator Group, a new licensing agency, including product design and development, manufacturing and marketing, opens its doors.  Founded by a group of former execs from global marketing services agency, Cresta, Gator Group’s client list includes Paul Frank Industries and the newly launched Tales 4 Tomorrow ( www.tales4tomorrow.com ), the latter of which was created in partnership with Conservation International.  With headquarters in Dana Point, California, Gator Group also has offices in LA, Paris and Hong Kong.

Dr. Helen Boehm is named as an advisor to the US Department of Education, where she will assist in the development of the Ready-to-Learn kid’s video initiative for preschool and elementary school students.  Boehm also continues to write and consult on kids’ media and certify educational programming content at www.FCCReady.com .

RATINGS

Final K6-11 Ratings for Saturday, April 4, 2009 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (TheCW4Kids) 1.4/7 Avg. (7a-12p)
Will & Dewitt 0.3/3; Chaotic 0.6/4; Sonic X 0.9/5; Gogoriki 0.7/3; Dinosaur King 0.9/4; Teenage Mutant Ninja Turtles 0.8/3; Chaotic 0.8/4; Huntik 0.7/3; Yu-Gi-Oh 5D 0.5/3; Kamen Rider Dragon Knight 0.3/2
ABC 0.7/3 Avg. (9a-1p)
The Emperor’s New School 0.8/4; The Replacements 1.1/5; That’s So Raven 1.4/6; That’s So Raven 1.6/7;Hannah Montana 1.6/8; Suite Life of Zack & Cody 1.2/7; Power Rangers RPM 0.8/5; Power Rangers RPM 0.8/5
NBC (Qubo on NBC) Avg. 0.3/2 (10a-1p)
VeggieTales 0.4/2; 3-2-1 Penguins 0.4/2; Turbo Dogs 0.3/1; Babar 0.2/1; Zula Patrol 0.3/2; My Friend Rabbit 0.2/1
CBS (KEWLopolis on CBS) 0.3/1 Avg. (7-10a/10a-12p)
Cake 0.2/1; Horseland 0.3/2; Dino Squad 0.2/1; Strawberry Shortcake 0.2/1; Care Bears 0.2/1; Sushi Pack 0.3/2

Final K6-11 Ratings for Saturday, April 4, 2009 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.2/23 Avg. (7a-1p)
Jimmy Neutron 1.4/15; Jimmy Neutron 2.6/21; Fairly OddParents 3.3/20; Fairly OddParents 4.8/24; SpongeBob SquarePants 5.9/27; SpongeBob SquarePants 6.5/28; Penguins of Madagascar 6.4/28; Back at the Barnyard 4.9/23; Mighty B! 3.7/19
CARTOON NETWORK 1.8/10 Avg. (7a-1p)
George of the Jungle 1.8/14; Transformers: Animated 1.8/11; Secret Saturdays 1.5/7; Pokemon: Diamond and Pearl Battle Dimension 2.6/12; Star Wars: Clone Wars 2.2/9; Ben 10: Alien Force 2.1/9; Batman: Brave & The Bold 2.1/10; Bakugan 1.7/9; Robotboy 1.4/8; Ben 10: Alien Force 1.3/7; Ben 10: Alien Force 1.4/8
DISNEY CHANNEL 2.5/14 Avg. (7a-1p)
Mickey Mouse Clubhouse 2.4/27; Mickey Mouse Clubhouse 2.4/19; Special Agent Oso 2.8/17; Special Agent Oso 2.7/14; Mickey Mouse Clubhouse 2.1/9; Mickey Mouse Clubhouse 2.1/9; Special Agent Oso 2.0/9; Special Agent Oso 1.8/9; Phineas and Ferb 2.5/13; Phineas and Ferb 2.6/15; The Incredibles 3.8/22
DISNEY XD 0.5/3 Avg. (7a-1p)
Suite Life of Zack & Cody 0.3/3; Phineas and Ferb 0.6/5; Phineas and Ferb 1.1/7; Jimmy two Shoes 0.7/3; Kid vs. Kat 0.6/2; Phineas and Ferb 0.7/3; Monster Buster Club 0.5/2; Yin Yang Yo 0.4/2; Spectacular Spider-Man 0.4/2; Spectacular Spider-Man 0.3/2; Spectacular Spider-Man 0.5/3; Aaron Stone 0.4/2

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, April 9, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1148; K6-11 502; TWEENS 9-14 309
DISNEY CHANNEL:     K2-11   930; K6-11 599; TWEENS 9-14 494
CARTOON NETWORK: K2-11   582; K6-11 404; TWEENS 9-14 314
DISNEY XD:               K2-11   138; K6-11   90; TWEENS 9-14   75
Source: MTVN Research from Nielsen Media Research Data

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Answer to Yesterday’s Trivia Question:  If you’re the commander of the SS Guppy and say things like “It has to be good, they named it after me!”, what product are you selling?  CAP’N CRUNCH CEREAL  Kudos to:  David Stern-BARD Entertainment/NYC; Ron Yurman-Short Hills Media Group/Short Hills; Tom Boyd-WGN/Chicago; Hank Bordowitz/The Bordowitz Media Werx/Macomb, IL; Odette Felix-Dark Horse Media/Tucson; Rick Zieff-Yellowbird Productions/L.A.; Richard Quan-Imaginary Time/San Francisco; Alex Petrilli, Jr.-TiVo; Sheila Manning-Sheila Manning Casting/Beverly Hills;

Today’s Trivia Question: Herbie the Love Bug was #53 … what – or who? – was the #53 originally referencing?   (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
04.13.09

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