Revenue & Sales Strategy
- Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales.
- Identify, pitch, and close new business with advertisers, agencies, and brand partners, with a focus on long-term partnerships.
- Own and manage the end-to-end sales process, from prospecting, concepting, and developing pitch materials, pitching and negotiation to execution and reporting.
- Collaborate with leadership to set revenue goals and track performance metrics, ensuring alignment with company objectives.
Ad Marketing & Branded Content Strategy
- Lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and platform capabilities.
- Work closely with content, creative, and social teams to craft engaging, high-performing brand integrations across Instagram, TikTok, YouTube, Facebook, and TSR’s owned platforms.
- Stay ahead of digital media trends, social commerce, and emerging ad formats to drive innovation in advertising solutions.
Client & Partner Management
- Cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners.
- Serve as a strategic consultant to clients, helping them understand and maximize the value of TSR’s audience and platform.
- Develop and refine sponsorship and media kits, case studies, and performance insights to support sales efforts.
Cross-Functional Leadership
- Partner with TSR’s editorial, production, and social teams to ensure ad placements and branded content align with the brand’s voice and audience expectations.
- Collaborate with data and insights teams to measure and optimize campaign performance.
- Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media advertising, and online display advertising.
- Oversee the planning and implementation of digital marketing campaigns, encompassing SEO/SEM, email marketing, social media advertising, and online display advertising.
- Travel 20% of the time.
- Other duties as assigned.
