The Account Executive, Sales is responsible for selling direct response air time for ION Television, and achieving quarterly and annual revenue goals.
Responsibilities
- Increase rates, activity, and share of business of assigned agency list to achieve and exceed quarterly and annual revenue goals
- Establish and maintain strong relations with all short-form agencies, direct accounts and clients
- Manage agency and client needs by managing inventory and schedules and assuring agency media needs and client marketing objectives are met
- Develop new business, and grow existing business at agency and client direct level
- Develop and execute quarterly and annual business plans related to account growth and development to achieve revenue goals
- Communicate and position ION Television assets, audience and distribution growth, and program acquisitions to all clients on a regular basis
- Maintain a thorough and extensive market knowledge including direct response category and industry trends, and competitive capabilities and distribution-reach trends
- Collaborate with Inventory Management team to manage and maximize inventory optimization
- Work with Pricing & Inventory Analytics Manager to create and review weekly metric reports on account and revenue trends
