A CYNOPSIS MESSAGE FROM WARNER BROS. DOMESTIC CABLE DISTRIBUTION
THE ELLEN DEGENERES SHOW – 5th SEASON IMPRESSIVE IN ITS FIRST 3 WEEKS!
UP VS SEPTEMBER ’06 TIME PERIOD WITH HH (+10% ) GREATEST LEAD-IN GAINS OF ALL TALK SHOWS WITH W18-49 (+100% ) & W25-54 (+75% )
Available exclusively from WBDCD
Source: WRAP Overnights Plus,Live Wtd. Avg. Premiere-to-date to 9/21/07, All Occ. HH 2.2/6, W18-49 0.8/6 & W25-54 1.0/7. Sept. 06=8/24-9/20/06, % dif based on rtg. ¼ hr ld-in=based on shr, tie w/ Oprah. Talk=Phil,Ellen,nLoop,Springer,Martha, Maury,Montel,Mike/Juliet,Oprah,Rachel,Regis/Kelly,Wilkos,TS3, Tyra,View.
Cynopsis
09/28/07
Good Morning. It’s Friday, September 28, 2007 and this is your first early morning briefing.
It’s The Bonnie Hunt Show! Hunt is getting her own talk show, set for fall 2008. Warner Bros. Domestic TV Distribution will distribute. Working fast, the show has already been cleared with a 2-year deal on all but one NBC O&O station, that is WCAU in Philadelphia.
Tonight’s Premieres: CBS: Ghost Whisperer at 8p, Moonlight at 9p and Numb3rs at 10p NBC: Deal or No Deal at 8p (Friday edition premiere) and Las Vegas at 9p SCI FI Channel: Stargate Atlantis at 10p
Saturday’s Premieres: CBS: 48 Hours Mystery at 10p NBC: Saturday Night Live at 1125p
Saturday’s Finales: WE tv: Extreme Ghost Stories at 8p Fox Reality: Solitary 2.0 at 9p
Sunday’s Premieres: ABC: Extreme Makeover: Home Edition at 7p, Desperate Housewives at 9p and Brothers & Sisters at 10p FOX: American Dad at 930p Showtime: Dexter at 9p and Brotherhood at 10p
Sunday’s Finales: VH1: Rock of Love with Bret Michaels at 9p E!: Sunset Tan at 1030p
~ MORE GOOD STUFF ~
You know that new Nielsen rule about ratings for multiple airings we’ve been talking about all week? Well, it may be revised. Apparently there has been much discussion and calls to Nielsen by both networks and media buyers over the fairness and validity of a rule that would allow a network such as NBC to basically pull Saturday night out of the mix. (That’s the night NBC plans on rerunning Heroes [and the commercial content], and that Saturday rating according to the rule will be added to the rating for Monday’s original airing, effectively vanquishing Saturday altogether.) Nielsen is reviewing the situation to see if a change in the original policy is warranted. However, Nielsen is offering no set timetable as to when this decision will be made.
FOX is filling its Friday nights this fall as the network will air the first two episodes of its new series K-Ville tonight and October 5 at 9p. Then later on October 19, 26 and November 2, FOX will air three two-hour specials of The Next Great American Band from 8-10p. The reality competition show will air in its regular time slot beginning November 9 at 8p. On each of these Fridays, the program Nashville will be pre-empted.
NBC Universal Television Stations and Warner Bros. Domestic Television Distribution have completed a triple play pact to extend their long-term programming and marketing partnership. The first deal involves the new talk show from Warner Bros. Television Group’s Telepictures Productions hosted by Bonnie Hunt for fall 2008. The new syndicated talk show, produced by Bob & Alice Productions and paraMedia, inc. in association with Telepictures Productions, has been cleared on all the NBC O&O stations (except Philadelphia) for two years. The second agreement extends the entertainment magazine show Extra through 2011-2012, the show’s seventeenth and eighteenths seasons, on the NBC O&O stations. And, the third agreement extends The Ellen DeGeneres Show through 2010-2011 on the NBC O&O stations.
Changes afoot at CNBC, and perhaps in the nick of time. Beginning October 10th, and a full five days before the launch of the Fox Business Network, CNBC will make the following programming changes: Fast Money goes to 5p, the time period currently held by Kudlow & Co. That show will move to 7pm, displacing On the Money, which is coming off the schedule altogether. (Mad Money stays at 6p – no change there.) Fast Money will get a second play each evening at 8p. 9p will be either Deal or No Deal repeats, or various documentaries. The Big Idea with Donnie Deutsch goes to 10p, Mad Money at 11p.
Bravo’s fourth season of Project Runway is back starting November 14 at 10p and returning is host and supermodel Heidi Klum along with judges Michael Kors and Nina Garcia and mentor Tim Gunn. Fifteen aspiring fashion designers will compete to be the final winner and take home the prize package which includes $100,000.
Season two of The Final 24, the original series on Bio debuts October 17 at 11p. The series reveals the last 24 hours of controversy or mysteries surround the death of its celebrity subjects. The Final 24 opens with an in-depth look at the last hours of Anna Nicole Smith’s life. The series is produced by Cineflix.
SCI FI Channel’s season opener of Ghost Hunters Wednesday night (9p) delivered a 1.44 HH rating and more than 2 million total viewers.
It’s the fall semester and you know what that means — Cynopsis Weekender College Edition is coming back on November 15th! Here’s how it works — if you’re currently a college student here or abroad, submit to Cynopsis your essay of 350 words or less on any topic relating to television. If your essay is one of four chosen as the most insightful, original, humorous and/or well-written, it will included in a special College Edition of Weekender. All four winning essay writers are awarded $350. Hello! Did you hear that? $350 bucks! All entries must be emailed no later than Friday, November 9th to me at
, subject Weekender College Edition. Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted. Good luck!
~ PRODUCTION & DEVELOPMENT ~
SCI FI Channel ordered thirteen new hours for season three of its dramedy Eureka which will begin production in Vancouver early next year for a summer 2008 premiere. The network has also renewed Destination Truth for a second season with six new episodes.
Comedy Central has ordered up 10 episodes of the Canadian series Kenny vs. Spenny, and has purchased 10 libraried episodes, per Hollywood Reporter. The show stars its creators Kenny Hotz and Spencer Rice, who engage in a variety of battles. Joining Kenny and Spenny in producing the new episodes will be South Park’s own Matt Stone and Trey Parker. Comedy Central will begin airing the show on November 14.
Casting call:TeleFutura will open auditions for the 5th run of its international singing competition show, Objetivo Fama (Objective: Fame), starting September 29 in Chicago. The winning young Hispanic singer will receive a recording contract with Univision Music Group. Mexican singer/actress Yuri will return as host. More details and entry info at www.Univision.com (Uniclave: Objetivo Fama). Auditions will be held in 10 cities in the U.S. and in Puerto Rico, where the program is produced.
A CYNOPSIS MESSAGE FROM THE CYNOPSIS FOUNDATION, INC.
World Welterweight Championship Tickets … Mosley vs. Cotto Grande Collections of Myrtle Beach … You vs. Tidewater+ NY Giants and NJ Jets … Your Team vs. Theirs
Cynopsis Foundation’s 1st Annual Charity Dinner & Auction October 23, 2007 – Chelsea Pier Sixty – NYC sponsored by A&E, CABLEready, CableU, Retirement Living TV, Animal Planet, Discovery
Get your invitation? – Considering a bid? – Silent/Blind Email bids accepted after October 10th
Adam Brander joined the Gospel Music Channel as Manager/Eastern RegionAdvertising Sales. Prior to this position, he has been an account executive with MTV Networks, selling CMT, as well as GSN and Lifetime Television.
Retirement Living TV named Gig Barton as VP/Advertising Sales. Based in New York, Gig’s main duty will be to develop relationships with advertisers and agencies. Good goin’ Gig!
ESPN advanced New York-based Joan Lynch to VP/Content DevelopmentProduction to her existing role as Executive Producer for ESPN Content Development. Joan manages the department’s production division as well as the media packaging unit.
Big Fish, the brand marketing company, appointed Susan Wladich to the new position of VP/Strategic Marketing based on the East Coast. Previously, Susan was Director/Affiliate Marketing with MTV Networks/Comedy Central.
Disney the latest to throw in the towel on MVNO operations
Yahoo planning wholesale changes to its entertainment offerings
Imeem signs Sony-BMG to its ad-supported social music service
~ RATINGS ~
Wednesday – A18-49 Analysis: ABC led Wednesday night with a 4.3/12 A18-49, according to final national ratings from Nielsen Media Research.ABC owned the 8p hour as Dancing with the Stars Results Show was #1 at 4.1/12, yet CW’s America’s Next Top Model was tops at 3.0/10 with its “sweet spot” demo of A18-34. NBC took over at 9p with the new Bionic Woman at 5.7/14, followed by the premiere of Private Practice on ABC at 5.2/13 and CBS’ season opener of Criminal Minds at 3.5/9. NBC stayed in the lead through 10p as its debut of Life won at 4.0/11, with CBS’ CSI: NY in second at 3.7/10 and ABC’s new Dirty Sexy Money close in third at 3.6/10.
Live + Same Day Household Ratings:Wednesday, September 26, 2007 – National Final ratings. Source: NTI Galaxy, as dated. Live+SD.
ABC: 9.4/15 Dancing with the Stars (Results Show) 11.1/18,Private Practice [p] 9.8/15,Dirty Sexy Money [p] 7.4/12
NBC: 6.9/11 Deal or No Deal 5.7/9,Bionic Woman [p] 8.5/13, Life [p] 6.4/11
FOX: 3.8/6 Back to You 4.5/8, ’til Death 3.8/6, Kitchen Nightmares 3.4/5
CW: 2.4/4 America’s Next Top Model3.1/5, Gossip Girl1.7/3
UNIV: 2.2/3 Amar sin Limites 1.6/3, Destilando Amor 2.8/4, Don Francisco Presenta 2.1/3
MNT: 0.6/1 Decision House [r] 0.7/1, Meet My Folks [r] 0.5/1
TELE: 0.5/1 Madre Luna 0.7/1, La Esclava Isaura 0.5/1, Amor Mio 0.4/1
A18-49: ABC 4.3/12, NBC 4.1/11, CBS 3.3/9, Fox 2.5/7, CW 1.8/5, UNIV 1.7/5, MNT 0.4/1, TELE 0.4/1
Friday Fun Fact: The average American uses 66 gallons of water per day.
This Day in History:1955 – The World Series was televised in color for the first time. The game was between the New York Yankees and the Brooklyn Dodgers.
Answer to Yesterday’s Trivia Question: What actress was the “voice” of Mabel Buchman on Mad About You? JANEANE GAROFALO Kudos to: Paul Gluck-LiveUpdate MultiMedia/Ardmore, PA; Matt Meachem-Tribune Media Services/Glens Falls, NY; Susan McClellan-Empower Mediamarketing/OH; Thaysha Menardy-TV One/NY; Stacey Hagewood-GAC-Scripps Networks/Nashville; Sarah Antosh-Christal Radio/Minneapolis; Eric Litt-WGN-TV/Chicago; Stacey Schneider-Helen Thompson Media, Inc./San Antonio; Greg Armstrong- Channel 3 TV/Denver; Danielle D. Valdivia-Twentieth Television , Inc/LA; Greg Cherniet-MMT/LA; Melissa Handley-Esurance/San Francisco
Today’s Trivia Question: On what classic TV show would you find Ladadog? (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
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WHAT’S ON TONIGHT – Friday, September 28, 2007
ABC: Just for Laughs, Just for Laughs, 20/20, 20/20 CBS: Ghost Whisperer [p ], Moonlight [p ], Numbers [p ] CW: Friday Night Smackdown! FOX: Are You Smarter than a 5th Grader?, K-Ville [r] ION: Movie: Summer’s End [7p], Movie: The Sweetest Gift [9p] MNT: Live Earth Concert NBC: Deal or No Deal, Las Vegas [p ] PBS: Washington Week, Now, Bill Moyer’s Journal, Expose: America’s Investigative Reports, Fort Niagra: The Struggle for a Continent [r] TELE: Madre Luna, La Esclava Isaura, Amor Mio UNIV: Amar sin Limites, Destilando Amor, Historias para contar
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