|
Cynopsis
Good afternoon. It’s still Friday, November 2, 2007 and here is your WGA strike update … It’s official. At a press conference held just minutes ago, WGA announced it would go on strike as of Monday, November 5th. The press conference was conducted by WGA West head Patric Verrone, WGA East’s Michael Winship and the WGA negotiating committee chair John Bowman. As mentioned this morning, the first shows effected by the strike – late night talkers which depend on writers for their day and date opening monologues. Those shows will likely go into repeats as soon as the strikers begin picketing. The majority of the scripted TV series would begin to see the effects of a strike in 1st and 2nd qtr 2008. The biggest issue facing the two sides of this debate right now are the DVD and new media residuals. Currently the formula is based on the home video formula created years ago when VHS and the sale of home video movies were first introduced. That formula provides that the first 80% of the revenue from sale of VHS tapes (and now DVDs) goes to the cost of manufacturing and distribution, and of the remaining 20%, writers are awarded just 1.2%, or about 3 cents on every $20 VHS or DVD. The WGA is now asking for their percentage to be based on 40% of the sale, and the same formula should be applied to all new media. Later — Cyn Cynopsis Ad Sales: Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video CableU – Know Networks Better. Pitch Smarter. Click here |
Related Stories
Cynopsis 02/12/26: ESPN Gets In The Game Early
Thursday February 12, 2026 IN THE NEWS The drama continues in the battle for Warner Bros. Discovery. Just one day after Paramount Skydance sweetened its hostile takeover offer, activist investor and WBD shareholder Ancora Alternatives registered its strong opposition to the proposed WBD/Netflix transaction. Warner Bros. Discovery “now has no choice but to deem […]
Cynopsis 02/11/26: Fox News Gets Brief
Wednesday February 11, 2026 IN THE NEWS An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big Data + Panel measurement. NBC’s presentation of Super Bowl LX ranks as the second most-watched Super Bowl in history, behind the 127.7 million viewers who watched Super Bowl LIX in […]
Cynopsis 02/10/26: Scripps Sells Court TV
Tuesday February 10, 2026 IN THE NEWS Sunday’s Super Bowl halftime show starring Bad Bunny is expected to set a viewership record, topping the 133.5 million viewers who tuned in for Kendrick Lamar last year. As for the All-American Halftime Show, the alternative event drew up to 6.1 million concurrent viewers on its YouTube […]
02/09/26: Cynopsis Media Tech Update
Monday February 9, 2026 TOP MEDIA TECH NEWS Anthropic and ChatGPT went toe-to-toe in this year’s Super Bowl with commercials meant to position their popular large-language models as the most superior and user-friendly. Anthropic launched an ad for the Big Game showcasing Claude AI – and it’s a not-so-thinly veiled jab […]
Cynopsis 02/09/26: Olympics Ratings Off to a Strong Start
Monday February 9, 2026 IN THE NEWS The opening ceremony of the Winter Olympics in Italy averaged 21.4 million viewers on NBC and Peacock, up +34% from the opener for the 2022 Games in Beijing, according to Nielsen and Adobe Analytics. “We are off to a strong start with Friday’s captivating Opening Ceremony highlighted […]
CynCity
Cynsiders
Expanding the Black Narrative: The Importance of Telling the Full Story
By Narendra Reddy, COO, The Africa Channel Inc. Another Black History Month is upon us,...Rethinking Local Advertising for a Converged Era
In November, Michael Collins joined Locality as its first Chief Executive Officer, signaling a pivotal...TV Ad Buying Is ‘Massively Siloed’ – Can AI Help Change That?
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Walton...
