REACHING AUDIENCE IN 2024

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The Must Have Targeting Tools Buyers & Sellers Need to Optimize Ad Strategy

To succeed in today’s media buying and selling landscape, it’s no longer about reaching a broad audience to raise brand awareness. 

Instead, it’s about sellers’ ability to put their clients in front of the right audience regardless of the programming. So the question for sellers becomes: What audience-based buying options are we as TV networks and streamers offering buyers to push lower-funnel results such as website visits and sales? What are the tech and research solutions that platforms and networks are using to distinguish themselves from their competitors? And for buyers, what sorts of guarantees and KPIs do they now need as the hard work of agreed-upon currencies continues in the background? Join us as experts in the space shake the table and apply fresh thinking as 2024 swirls into view so that all sides are positioned for success in the new year.

 

Program at a Glance

1:00 PM – 1:05 PM: Welcome from Cynopsis VP/Group Publisher, Robbie Caploe

1:05 PM – 1:30 PM: Reaching Audiences in the Age of Connected TV

Speaking:

Mark Loughney Senior Consultant Hub Entertainment Research

1:30 PM – 1:55 PM: Top Cross-Platform Insights of 2023 (Sponsored by: ComScore)

Speaking:

Moderator: Danan Ren SVP, Client Services ComScore	James Muldrow Vice President, Product Management ComScore	Ziggy Zografakis Head of Data and Measurement Product Partnerships Roku
Dr. Anastasia Karklina Gabriel, PhD Senior Lead, Global Insights Reddit	Julia Goorin Senior Director of Marketing and Sales Research Vox Media	Yee Pang Group Director, Research & Measurement Group M

 

1:55 PM – 2:20 PM: The Tools Buyers and Sellers Need Now

Moderator: Pam Zucker Chief Strategy Officer IAB

Roseann Montenes Vice President, Precision & Performance Advertiser Partnerships A+E Networks

Casey Gould SVP, Ad Sales and Advanced Advertising Hallmark Media

2:20 PM – 2:45 PM: Taking Advantage of Major Media Trends in 2024 and Beyond

Speaking:

Howard Homonoff Senior Business Development Advisor Grant Thornton LLP

2:45 PM – 3:00 PM: Closing Remarks

 

To learn more about our limited sponsorship opportunities, contact Albert Nassour, Executive Director of Sales at [email protected]. 

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