Cynopsis BIG TV Summit | September 18, 2024

City Winery, NYC

The TV and video landscape is undergoing a profound transformation, presenting new opportunities for agencies to generate substantial revenue. With an expected uptick of 5.2% in U.S. ad spend in 2024, the smart agency executive needs strategies, actionable case studies, measurement and ad tech solutions, as well as original thinking to capitalize on this moment – and that’s what BIG TV 2024 is all about. Discussing everything from platform bundling and the emerging strength of FAST channels to fresh approaches to monetizing TV and video, industry experts and thought leaders will be on site to help assemble all the elements of a recipe for agency success. 

Confirmed speakers include:

• Molly Finnerty, Chief Investment Officer, ZENITH MEDIA

• Marcy Greenberger, Chief Investment Officer, UM WORLDWIDE

• Lacey Tompkins, Group Director, Digital & Programmatic, DENTSU X

• Deirdre Thomas, Chief Product Officer, Nielsen Audience Measurement, NIELSEN

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NEW FOR 2024: Impact BIG TV Ad Agency Awards

 

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