The posh Marriott Essex Hotel on Central Park South was the setting for the 3rd annual Cynopsis Digital Model D Awards, honoring excellence in online video content, advertising, and talent. Winners were recognized in 38 categories The luncheon also marked the inaugural Hall of Distinction, recognizing bodies of work in this relatively nascent field. On hand were inductees WWE, Cartoon Network, and A+E Networks. The luncheon was a perfect microcosm of the sparkling array of talent in online video today. The pictures below will give you a whiff of the energy and excitement of the event.

return to top

2015 Winners & Honorable Mentions

Digital Video Ad Platform

Winner

• Videology: Converged Advertising Software

  Videology collaborated with Nielsen—along with more than 25 other data firms – to re-shape advertising for the new cross-screen landscape of today. An informed method of targeting consumers has resulted in up to 50% increased sales.

Honorable Mentions

• Adobe: Adobe Primetime
• Boingo Wireless: Boingo Media Digital Video Ad Platform
• Extreme Reach: Extreme Reach Video Convergence Platform
• TubeMogul: Software For Brand Advertising

Digital Television Group

Winner

• WE tv Digital: WE tv’s Digital Team

  The hard work of WE’s digital team paid off in a big way with its rebrand this past year. Turning WEtv.com into a fully responsive online and mobile platform, along with a constant live stream of the network, the digital growth results were exponential: a 25% uptick in monthly website visits, 40% in Twitter followers, 87% Facebook Likes, and a whopping 138% in Instagram followers.

Honorable Mentions

• HBO: HBO
• MTV:
• NBC Sports Group: NBC Sports Digital
• Turner Sports: Turner Sports

Digital Studio/Production Company

Winner

• Philo Media: Philo Media

  Philo Media boasts a proven 2-4 time increase in video initiation, click/tap-through, and video completion rates in recent ad campaigns for Porsche, Nordstrom, and Pier 1.

Honorable Mentions

• 120 Sports: 120 Sports
• Collective Digital Studio: Collective Digital Studio
• DEFY Media: DEFY Media
• Magnet Media: Digital Studio

return to top

Digital Consumer Brand

Winner

• DEFY Media: DEFY Media – SMOSH

  SMOSH celebrated its 10th birthday this year, and there was indeed a lot to fete. More than 35 million YouTube subscribers make the brand a heavyweight in digital footprints, and it’s likely to stay that way as Defy keeps rolling out the spin-offs—the Every [Blank] Ever series, musical projects, mobile & game apps, merchandise, and this year’s SMOSH: The Movie, to name a few.

Honorable Mentions

• E! Entertainment: E! Online
• Interactive One: HelloBeautiful
• Starcom MediaVest Group: Out the Monster’ – Orexo
• WWE: WWE

Daily Series

Winner

• Collective Digital Studio: Good Mythical Morning

  Billed as the Good Morning America for millennials, Mythical Morning hosts Rhett & Link can let the numbers do the talking: nearly 10 million subscribers helped the YouTube channel hit 1 billion views this year, as the duo worked with high profile brands including Toyota, Wendy’s, and Choice Hotels.

Honorable Mentions

• 120 Sports: 120 Sports: Daily Series
• Ora TV: Larry King Now
• SHOWTIME Sports: MayPac Daily
• Time Inc. PEOPLE: PEOPLE Now

Connected TV Platform

return to top

Winner

• PGA.com: PGA Championship Samsung App

  The PGA gave Samsung-equipped viewers the ultimate interactive audience experience of the 96th Championship. All owners of a Samsung tv were able to download the “PGA Championship” Smart TV app and enjoy features such as real-time score updates. And for the first time, the company’s ACR technology (automatic content recognition) worked with live broadcasts, prompting viewers to vote in the “Pick the Hole Location Challenge,” guessing the whereabouts of the 16th hole in the final round.

Honorable Mentions

• Adobe: Adobe Primetime
• EPIX: Xbox One App
• EPIX: Android TV App
• Pluto TV: Pluto TV

Comedy Web Series

Winner

• DEFY Media: Screen Junkies “Honest Trailers”

  Garnering enough attention to ruffle the feathers of more than a few film producers, the Screenjunkies’ Honest Trailers series is a force to be reckoned with. Celebrating its 100th episode this year with a take on Fifty Shades of Grey, the series regularly averages 4.3 million views per video.

Honorable Mentions

• AOL.: Park Bench with Steve Buscemi
• MTV: Braless

Branded Web Video

Winner

• Turner Entertainment Networks: Conan Visits Taco Bell

  Team Coco made magic with Team Taco in this extended video. Tapping into Conan’s built-in, younger audience and using his REMOTES segment format, the bit saw Team Coco invade Taco Bell headquarters for a day. What ensued was a delicious ride we’re sure even the former brand ambassador, that slick little Chihuahua, enjoyed.

Honorable Mentions

• ESPN Creative Works: ESPN & Nissan Branded Content
• Forge Apollo: Evolution of the Bikini with Amanda Cerny
• Giant Spoon: Sprout by HP & Stan Lee
• The Ellen DeGeneres Show: Dance Your Socks Off — Original Video Created for Gold Toe Socks
• This is Just a Test: Co.llaborate: Detroit
• Univision Flama: Coca-Cola #ForTheDream Hispanic Teens Video
• What’s Trending: What’s Trending

Branded Web Series

Winner

• ESPN Creative Works: ESPN & Nissan Branded Content

  Family provided the emotional connection for viewers in Nissan and ESPN’s collaboration. Jumping off of Nissan’s “With Dad” campaign, the series celebrated the familial vales of one football clan, centering around Clay Matthews Jr., son of an NFL player and father to Green Bay Packer Clay Matthews III.

Honorable Mentions

• Degree: Degree: Battle of the Game Changers
• ESPN Creative Works: ESPN & Speed Stick Branded Content
• Philo Media: Pier 1 “Summer Looks”
• Ultimate Fighting Championship & PositiveImage Video, Inc: UFC Embedded
• Yahoo: Kia Partners with Yahoo to Rev-Up Adventure-Seekers

Branded Integration in a Web Video

Winner

• TakePart: In Her Company

  Eileen Fisher saw exponential growth in the company’s web traffic as the direct result of In Her Company, a series developed by TakePart that profiled the hard-won journeys of 30 women entrepreneurs. The videos shed light on the current difficulties women face in business and brought in a new audience—women in their early-mid 30s—to both Eileen Fisher and the entrepreneurs themselves.

Honorable Mentions

• Blue Chalk Media: At Road’s End
• TakePart: In the City With
• This is Just a Test: Co.llaborate: Detroit
• Turner Entertainment Networks: TNT and Hyundai: The Genesis of a Legend

Best Use of Digital Influencer in a Social Campaign

Winner

• Harman/JBL and Logan Paul: JBL #CordFail

  JBL tapped Vine star Logan Paul to promote Synchros wireless headphones. Asking for people’s best #CordFail stories across Snapchat, YouTube, Twitter, and Vine, the campaign led to record-high sales for JBL, and more than 14.4 million social impressions. Vine-partner Paul developed content and even acted out some of the best submissions.

Honorable Mentions

• Nickelodeon: 2015 Kids’ Choice Awards: Josh Peck
• Spike/Viacom Velocity: Lip Sync Battle and Smirnoff
• Spike/Viacom Velocity: Guys Choice Awards and Bacardi

Best Use of a Digital Influencer in a Web Series or Web Video Campaign

Winner

• Condé Nast Entertainment: Beauty ReCovered

  After uploading her first video in 2009, Kandee Johnson now brings in her nearly 1 million YouTube subscribers to tune into Beauty ReCovered, where she shares her stylist insider secrets.

Honorable Mentions

• Forge Apollo: Evolution of the Bikini with Amanda Cerny
• Maxus Americas: Martha Stewart Rapping for First Time Brings Arm & Hammer Baking Soda’s Versatility to New and Younger Audiences
• Spike/Viacom Velocity: Lip Sync Battle and Dr. Pepper
• StyleHaul: Allie Marie Evans – Vanity

Best New Web Series

return to top

Winners

• WE tv Digital: Misster Ray’s Reality Wraps

  We tv’s sassy web series, a must-watch in its own right, offers viewers another forum to enjoy their favorite We tv reality shows. Social media maven Misster Ray ruthlessly reviews recent episodes and teases exclusives, resulted in seamless engagement with the net’s broadcast and digital platforms.

• MTV News: Decoded

  Decoded confronts viewers with uncomfortable, yet all-too relevant issues of racial and social inequalities. In the able hands of comedienne and activist Franchesca Ramsey, a heaping of humor adds sugar to help the medicine go down.

Honorable Mentions

• Dolphin Digital Media: South Beach
• Maker Studios: Wonder Quest
• MTV: No Seasons
• Nickelodeon in association with Powerhouse Animation: Henry Danger Motion Comic – The Adventures of Captain Man and Kid Danger
• OWN: Oprah Winfrey Network Digital: Who Am I
• Pivot: Investigate Fortitude
• StyleHaul: Vanity

Best New Sports Web Series

Winner

• ESPN Creative Works: ESPN & Speed Stick Branded Content

  ESPN and Colgate Palmolive made a winning team in their college athlete-targeted vignettes that cast Speed Stick as the hero against nerves and pressure. The content aired on ESPN’s The Journey to the Draft and illustrated Speed Stick’s brand statement “Defy the Doubt.”

Honorable Mentions

• Turner Sports: NCAA.com’s Once a Champion
• Turner Sports: Bleacher Report The Commitment
• University of San Francisco Athletics: Behind The Mask

Best New Music Web Series

Winner

• Vevo: Vevo A.K.A.

  Answering the classic line, what’s in a name? Vevo took the question right to the artists themselves. The series of minute-long episodes, in which musicians reveal the stories behind their stage names, are told with graphics, animation and the artists’ own words. Totally captivating.

Honorable Mentions

• AOL.: True Trans with Laura Jane Grace
• Vevo: Vevo Do It YourSelfie
• Viacom / MTV World: Rebel Music

Best Host in a Web Series or Channel

Winner

• Franchesca Ramsey: Decoded

  Ramsey has her finger on the pulse of the moment in Decoded where social and racial issues are addressed in vlog and sketch comedy segments, each packed with enough humor to leave you laughing and enough truth to leave you a little queasy.

Honorable Mentions

• Food Network: Alton Brown
• Laci Green: Braless
• Pivot: Investigate Fortitude
• Tiny Riot!: BUZZR Host Steve Zaragoza
• Zazoom Media Group: Sean Dowling

Best Celebrity or Branded Integration in a Web Series or Channel

return to top

Winner

• Blue Chalk Media: Forecast Matters

  Thoughtful storytelling made the weather—and more specifically the need for accurate forecasting—an emotional and global issue in Blue Chalk Media’s eight-film series for The Weather Channel. And their work paid off, with the network reporting noticeable growth in social media engagement.

Honorable Mentions

• Azteca America: Azteca America and Ford Motor Company “Fuerza Ford”
• Condé Nast Entertainment: Most Expensivest Shit Diplo & 2 Chainz Try $100K Bottled Water
• Condé Nast Entertainment: America’s Bartender
• ESPN Creative Works: 2015 ESPN & New Balance Branded Content
• IMG Productions: Courtyard Camera
• IMG Productions: Crafted Spirits
• Univision Flama: Flama Bodega Series – Trojan Sponsorship
• Whistle Sports: Dizzy Sports Battle 2 | Dude Perfect featuring Paul Rudd, in partnership with Disney Theatrical Media and Marketing teams, Marvel & OMD Entertainment

Best Actor/Actress/Character in a Web Series

Winners

• Collective Digital Studio: Lilly Singh for Lana Steele. Makeup Spy.

  As Lana Steele, Makeup Spy, Singh takes the art of transformation to amazing extremes as she crafts ingenious disguise after disguise to foil her foes in this “Alias meets Eyeliner” series.

• Morgan Evans: The Untitled Web Series That Morgan Evans is Doing for MTV

  You may know comedian/thespian Evans from hosting the “Teen Wolf After After Show,” a job that prompted him to relocate from New York to Los Angeles. In his hit series for MTV, Evans pulls out all his acting chops as a comedian who relocates to Los Angeles from New York to host the “Teen Wolf After After Show.” Evans describes his series as a study in “becoming an asshole,” and it’s one worth watching.

Honorable Mentions

• AOL.: James Franco – Making a Scene with James Franco
• AOL.: Nicole Richie – #Candidly Nicole
• StyleHaul: Alex Frnka – Vanity
• StyleHaul: Karrueche Tran – Vanity

Digital Video Technology Platform

Winner

• NBC Sports Digital: NBC Sports Digital Video Technology Platform

  NBC Sports Digital Video Technology Platform
  With the largest scale live, cloud-based, multi-camera streaming service in the industry, NBC Sports Digitalsl video technology was designed to accommodate the network’s biggest events: The Super Bowl and The Olympics. The videos led to longer engagement, averaging at about 84.2 minutes per viewer.

Honorable Mentions

• Adobe: Adobe Primetime
• Ora TV: Ora TV Digital Video Technology Platform

Food/Travel/Lifestyle Web Series

Winner

• Discovery Digital Networks: Seeker Stories

  Uncovering the most unusual and remarkable sites and stories across the globe, the short documentaries in Seeker Stories artfully deliver in their aim to share stories still untold. Sometimes gross, sometimes awe-inspiring, always fascinating.

Honorable Mentions

• CraveOnline: INSPIRED
• Magical Elves: Top Chef: Last Chance Kitchen
• Ora TV: The Real Girl’s Kitchen
• Travel Channel: REAL

Live Show – Solo Event

return to top

Winner

• GameSlice: The Game Awards 2014

  Producer Geoff Keighley made history with the Game Awards 2014. Keighley aimed the show directly at gamers, who livestreamed the event 1.93 million times on YouTube, Twitch, Xbox Live, and PlayStation Network in a 3 hour span.

Honorable Mentions

• 2014 MTV EMA: 2014 MTV EMA
• NBC Sports Group: NBC Sports Live Extra – Super Bowl XLIX
• Shout! Factory: 2015 Kaiju Movie Marathon
• Shout! Factory: 2014 MST3K Turkey Day Marathon
• WWE: WrestleMania 31 on WWE Network

Most Fan Engaged Channel

Winner

• Turner Sports: NBA TV’s Facebook page

  NBA TV amped up its focus on stats, key storylines & news, and behind the scenes special access, and was rewarded by a huge jump in audience engagement. As they zeroed in on hardcore fans and kept in line with the network’s “always on” coverage,, the results matched up: 4.4 billion social impressions generated, including a 174% increase across Facebook, Twitter, and Instagram.

Honorable Mentions

• A+E Networks: Lifetime YouTube Channel
• El Rey Network: Lucha Underground
• Off The Grid with Jesse Ventura – Ora TV: Off The Grid with Jesse Ventura

Multiplatform Marketing Campaign: TV or Web Series

Winners

• Nickelodeon: 2015 Kids’ Choice Awards Multiplatform Marketing Campaign: Cable TV

  Nickelodeon made the 2015 Kids’ Choice Awards the most voted on, talked about, and watched kids’ award show thanks to marketing that made the entire month of March KCA-focused across all Nickelodeon platforms. Tapping network alum and current Vine fixture Josh Peck, the month of promotions included a continuous narrative from Peck and a 7-city promotional tour led up to a giveaway by KCA host Nick Jonas, live on Ellen.

• Univision Communications Inc.: Multiplatform Marketing Campaign: Univision’s Nuestra Belleza Latina 2015

  In an effort to draw more engagement to Nuestra Belleza Latina’s 9th season, Univision created a 12-part social media series in which coaches, or Profes, spoke with past contestants & winners and shared advice with new hopefuls. As a result, NBL saw double-digit audience growth and its highest-rated premiere. In comparison to the previous season, NBL saw a 50% increase in auditions, 617% increased views and 523% increased subscribers to their YouTube channel.

Honorable Mentions

• 2014 MTV EMA: 2014 MTV EMA
• Campfire at SapientNitro: Expedition Granted
• REVOLT: REVOLT X McDonald’s Local Love Tour
• Syfy: Best Multiplatform Marketing Campaign: Cable TV: Sharknado 3
• Turner Entertainment Networks: Chili’s and TNT’s On The Menu Partnership
• VH1: Shazam the Mob Wives
• Vulcan Productions and PCI Media Impact: #ISurvivedEbola

Over-the-top (OTT) Content Service

Winner

• Newsy: Newsy Roku App

  “Keep it simple” was the mantra for Newsy’s Roku app, and the plan paid off, with the app becoming Newsy’s largest single source of video views and leading OTT component in session time and videos viewed.

Honorable Mentions

• CBS Interactive: CBS All Access
• DramaFever Corp.: DramaFever
• Hulu: Hulu
• M-GO: Over-the-top (OTT) Content Service
• NeuLion: Tennis Channel Everywhere – Tennis Channel & NeuLion, Inc.
• PGA TOUR: PGA TOUR LIVE
• Pluto TV: Pluto TV
• WWE: WWE Network

Social Media Campaign For Cable TV

return to top

Winner

• 2014 MTV EMA: 2014 MTV EMA

  MTV made the 20th annual global award show a success in 2014 thanks to a multifaceted digital campaign that truly crossed the globe. Efforts such as having artists take over EMA social accounts, asking fans to vote for the fifth entries in local categories, and allowing fans to vote for and track the momentum of their favorite artists drove audience engagement, culminating in 389 million social media mentions and #EMA2014 trending #1 worldwide during the show.

Honorable Mentions

• A&E Television Networks: Critics’ Choice Awards Social Centerpiece
• HBO: Valerie Selfie
• Nickelodeon: 2015 Kids’ Choice Awards Social Media Campaign – Cable TV
• OWN: Oprah Winfrey Network: #Selma50
• TV Land: TV Land’s Younger
• truTV: #HaveUFoundtruTV Cable TV Channel

Social Media Campaign For Web Series or Broadcast TV

Winner

• NBC News: NBC Nightly News with Lester Holt

  NBC’s approach to translating its singular on-air reporting to its Facebook page was to take cues from the spirit of Facebook itself. Producing and tailoring video content to feel personable and intimate, like a friend’s page, the site attracted a loyal and vocal fanbase.

Honorable Mentions

• DanceOn Network: #WatchMeDanceOn Campaign
• Univision Communications Inc.: Social Media Campaign for Univision’s Nuestra Belleza Latina 2015

Social TV Service

Winner

• NCAA Digital: NCAA March Madness Bracket Lounge Live

  NCAA augmented the 2015 March Madness coverage by integrating live tweets into their broadcasts, driving overall viewership and social media engagement as consumers heard from former players and fellow fans while watching the action.

Honorable Mentions

• E! Entertainment: Live From The Red Carpet
• WE tv Digital: WE tv’s GIF Sync
• Whipclip: Whipclip TV Sharing Platform

Sports Social Media Campaign For Cable TV

Winner

• SHOWTIME Sports: Mayweather vs. Pacquiao

  In the nearly 3 month social media campaign leading up to the Mayweather vs. Pacquiao match, Showtime Sports rolled out livestreams of major fight week events, exclusive blogs, Facebook takeovers, and celebrity partnerships— actor Pooch Hall, from the network hit Ray Donovan contributed Periscope coverage, and Mark Wahlberg & Sean Combs’ “the bet” feature. The effect was record-breaking engagement numbers, most notably a 20% growth across all Showtime Sports platforms and 50,000 new followers to their Facebook page.

Honorable Mentions

• National Hockey League: #MyPlayoffsMoment
• NCAA Digital: March Madness Team Stream
• U.S. Soccer Federation: FIFA Women’s World Cup Canada 2015

Sports Web Series

return to top

Winner

• Ultimate Fighting Championship & PositiveImage Video, Inc: UFC Embedded

  Fans couldn’t get enough of UFC Embedded’s fly-on-the-wall documentation of major UFC events and players. Turned around rapidly—each 7 minute video is available online within 48 hours of filming—the behind-the-scenes series offered access to athletes’ prep, training, and routines leading up to fights.

Honorable Mentions

• Bleacher Report: Paul George: The Road Back
• CBS Local Digital Media: Fan Essentials

Teams of the Year

Winner

• Univision Communications Inc.: Team of the Year – Univision, Premios Juventud 2015

  Univision Communications earned the Team of the Year honor thanks to thorough promotion of Premios Juventud 2015 on Facebook, Twitter, Instagram, Vine, Snapchat, and Periscope. Regardless of language, Nielsen reported that the broadcast was the most watched award show of 2015 (thus far), and elicited more Twitter engagement than the Grammys, Oscars, and Golden Globes.

Honorable Mentions

• ABC News and Jaunt VR: Team of the Year – ABCNews.com/VR App
• Twitter and MTV: Team of the Year – Amplify and Periscope branded partnerships for MTV VMAS

TV Everywhere App

Winner

• Hulu: Hulu

  A fixture in the tv streaming market since 2007, Hulu’s popularity—the company hit nearly 9 million subscribers who collectively streamed 700 million+ hours in 2015’s first quarter alone—and offerings continue to grow each year.It remains the only service streaming current season programming.

Honorable Mentions

• Cartoon Network: Cartoon Network
• NBC Sports Group: NBC Sports Live Extra
• Nickelodeon: Nick Jr. App
• Syfy: Best TV Everywhere App (Syfy Now)

Use of Companion Video for Reality TV Show

Winner

• Maxus Americas: Maxus Americas – Custom influencer music video engages a young audience around Oxygen original series premiere

  Wanting to usher in a younger audience, Maxus Global catered to millennials in creating a companion video to Oxygen’s Fix My Choir. Combining show talent Deitrick Haddon and Michelle Williams (Destiny’s Child) with YouTube influencer Tyler Ward (who boasts 1.9 million subscribers) and artist FreshBigMouf, the team created a music video covering Clean Bandit’s Rather Be that received 645,000 views and brought in a substantial new demographic to the premiere of FMC.

Honorable Mentions

• Bravo Digital Media: The Singles Project
• Food Network: Cutthroat Kitchen: Alton’s After-Show
• NBA Digital: NBA Hangtime Roadtrip

Use of Companion Video for TV Show

Winner

• USA Network: Dig Decoded

  As the murder mystery, conspiracy theory thriller unraveled each week, viewers of Dig were lured onto USAnetwork.com to play the companion program Dig Decoded, a video game that gave them the opportunity to join the story as they discovered clues, character journals, and more. Becoming the most popular page of the Dig website, Decoded drew 200,000 visitors consuming over 2 million page views for around 10 minutes per visit. Case closed.

Honorable Mentions

• AMC Digital: The Walking Dead Season 5 Companion Videos
• AMC Digital: Mad Men Season 7 Companion Videos
• HISTORY: HISTORY’s Vikings Atheltstan’s Journal presented by Verizon Wireless
• Nickelodeon in association with Schneider’s Bakery Inc.: The Lil’ Sam & Cat Show, “#WeStealARockStar”
• SundanceTV: Rectify Short Film Festival

Video Discovery Service

Winner

• Thuuz Sports: Automated Highlights

  What more could sports fans ask for than an app that updates them on live, upcoming and recently finished games? Thuuz Highlights went one step further with technology that interprets their use of the app to gauge areas of interest and suggest content accordingly.

Honorable Mentions

• Pluto TV: Pluto TV
• SundanceTV: Shorts on SundanceTV
• Vevo: Vevo

Web Series

Winner

• A+E Networks: Married Life

  Fans of A+E’s Married at First Sight got to enjoy their favorite couples longer in this web series that featured pieces filmed by the couples themselves. Independent of the network episodes, Married Life brought in viewers new to the brand who quickly became engrossed, propelling the brand’s YouTube channel to more than 2.4 million views in one year.

Honorable Mentions

• Condé Nast Entertainment: 73 Questions
• Syfy: Best Web Series (12 Monkeys: Inside 12 Monkeys)
• The Weather Channel: The Climate 25
• Vevo: Vevo DSCVR

Web Video

Winner

• Travel Channel: REAL

  Travel Channel’s REAL web videos set out to profile the more authentic sides of popular vacation destinations—the local aspects “not seen on the postcards.” Premiering in Malibu, the 15-minute, low-budget production model proved highly successful, with 30-minute on air programs currently in development.

Honorable Mentions

• Forge Apollo: Evolution of the Bikini with Amanda Cerny
• HBO: Take My Money HBO
• Nickelodeon: Short & Funny, “Baby King”

Website

Winner

• USA Network: www.whoismrrobot.com

  Teasing viewers with short on-air commercials months before the show premiere, Who Is Mr. Robot intrigued consumers before they even knew what it was about. Developed in conjunction with the show creators, WhoIsMrRobot.com was designed to look as if it came straight from Mr. Robot himself, down to the last style detail.

Honorable Mentions

• Ora TV: www.ora.tv
• Univision Communications Inc.: Website – Univision News’ Children at the Border Special Coverage

YouTube Multichannel Network/Original Channel

Winners

• Tiny Riot!: BUZZR

  73,000 subscribers and more than 10 million views made BUZZR—YouTube’s first channel dedicated to game show content—a big winner. Classic game shows were reformatted and cast with YouTube personalities as hosts, and the interplay between them and contestants made for hilariously embarrassing episodes.

• Whistle Sports: The Untitled Web Series That Morgan Evans is Doing for MTV

  Growing at a rate of 1.5 million followers a week, Whistle Sports is quickly becoming a dynamo in sports coverage and fan engagement. Focusing on millennials, the library of short videos has flourished across many platforms, thanks to partnerships with professional athletes like Jeremy Lin & Joe Haden and brands such as NFL, MLB, and NASCAR.

Honorable Mentions

• BroadbandTV:
• DanceOn Network: DanceOn Silento’s Watch Me (Whip Nae Nae Campaign)
• Fandango: Fandango MovieClips
• WWE: WWE on YouTube

 

Questions?

Contact Sarah Martinez: [email protected]

return to top