The Cynsiders column is a platform for industry leaders to reach out to their colleagues followers and the public at large. In their own words, they address breaking news, issues of the day, and the larger changes going on in the ever-evolving world of television, video and digital. Unique to cynopsis, Cynsiders lives on the cynopsis.com homepage and is promoted across the daily newsletters. We welcome readers’ comments, queries, and column ideas at kittybowe@cynopsis.com
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09/28/25: Cynopsis Jobs
Sunday September 28, 2025 CYNOPSIS SCREENSHIFT Last Chance to Save. Streaming, AI, and retail media are transforming the industry—get the insights you need at Cynopsis ScreenShift. Register now — fall sale pricing ends TONIGHT. RESERVE MY SPOT FEATURED JOB NATIONAL SALES MANAGER>> HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline […]
Cynopsis 09/26/25: Debut Date Set for New “Spartacus” Series
Friday September 26, 2025 IN THE NEWS Amid rising tariff concerns and macroeconomic headwinds, ad buyers expect to spend less in the second half of the year than originally projected, reports IAB’s 2025 Outlook Study September Update: A Snapshot of the Latest Ad Spend Trends, Opportunities, and Strategies for Growth. Spend in the first […]
How AI Helped Tatari Double Revenue Without Adding (or Losing) Staff
When Philip Inghelbrecht talks about the power of AI in advertising, he has the numbers to back it up. “Two years ago, we were 280 people. Today, we’re still 280. Yet in revenue, we were half this size,” said the Tatari CEO. “So we doubled our business with the same group of people.” Inghelbrecht credits […]
Cynopsis 09/25/25: Prime Video Goes to “New Heights”
A CYNOPSIS MESSAGE FROM PREMION Thursday September 25, 2025 IN THE NEWS “Jimmy Kimmel Live!” on Tuesday night averaged 6.3 million viewers on traditional television, over three times its recent average of 1.77 million, according to Nielsen. That’s despite Nexstar and Sinclair’s ABC stations – representing over 20% of affiliates – continuing […]
09/24/25: Cynopsis Jobs
Wednesday September 24, 2025 CYNOPSIS SCREENSHIFT Level Up Your Career in Media Cynopsis + C2HR are teaming up at ScreenShift, Oct. 14 in NYC, to connect you directly with top recruiters. Get insider hiring trends, smart job-search strategies, and personal branding tips that open doors. Don’t wait—prices increase 9/26. SAVE MY SPOT […]
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Cynsiders
The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...
