By Erica Martinez, planning director at Saatchi & Saatchi Wellness A month ago, the phrase “ice bucket challenge” didn’t have much meaning. But fast forward to today, and there are world leaders, celebrities and regular folks getting dunked over the head on with an ice-cold bucket of water on video … all in […]
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Respect the Hustle, Mind the Medium: A New Era of Bands, Fans, and Artists
By Keith Clinkscales, CEO of REVOLT Media & TV “Our freedom of speech is freedom or death. You gotta fight the powers that be” – Public Enemy “A mind full of fire and a fistful of steel” – Rage Against the Machine This was the heartbeat of music culture not so long ago […]
Open Wide The Gates
by Dan Wade, Activation Lead for LockerDome Facebook’s rules for liking pages have shifted once again, and this time a staple of Facebook marketing is on the chopping block. As of November 5, like-gating — the name for forcing users to like a page in order to enter a contest or receive access to […]
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When Tricky Dick Met His Match
On August 8, 1974, Richard M. Nixon resigned his presidency in the wake of a 26 month-long investigation into the June 1972 Watergate burglary. Forty years later, it is difficult to imagine a major political scandal taking more than 2 years to unfold. News didn’t go viral….there was no “viral.” The story developed slowly by […]
Sports…And How They Feed the Needy, Greedy Second Screen Beast.
By Matt Smith, Chief Evangelist, Anvato As the above headline suggests, near-real time video clips and TV Everywhere experiences have become the 800-pound great white shark that Captain Quint hunted in the classic movie, Jaws. Constantly moving, constantly feeding and constantly growing. I don’t think it should come as any surprise […]
Television and The Modern Family Mash-Up
By Kate Canada Obregon, Partner, Oishii Creative. We gravitate towards stories about families because they capture the quirky, imperfect, and often hilarious dynamics of our own lives. As a content creator, television is uniquely positioned to mirror our changing families and to help audiences navigate what it all means. The Guardian Media Network recently […]
NBCUniversal and Comcast….They Can Hack It.
By Sanjay Macwan, Senior Vice President & Chief Technology Officer, NBCUniversal Media Labs. When I was in college I once slogged for more than 24 hours with hardly any sleep to code a final software-programming project. The work was intense, but in the end, productive and gratifying and it remains one of my most enduring […]
The World Cup Goes Digital
by Chris Wagner, Executive Vice President, NeuLion. The 2014 World Cup is going to be a memorable one in terms of glamour matches, big money and global audiences. But for me, it’s the technology that is really going to be a game changer not only for viewers who will be watching on a range […]
Integrating First and Second Screen Experiences….it begins with Consumer Behaviour
By Michael Lantz, CEO, Accedo While the usage of mobile devices has exploded over the past ten years, television remains incredibly popular and powers the largest content industry in the world with an estimated worth of $200B annually. The holy grail of next generation connected devices is to linkthe first screen (TV) with […]
Family Viewing…..A Tradition That Continues
By William J. Abbott President and Chief Executive Officer, Crown Media Family Networks. There was a time when gathering in front of the television set was a family tradition. It was a unifying experience, with all members of a household enjoying common entertainment together. Choices were generally limited, but most everything on the dial […]
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Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. During...Women’s Sports: From Cultural Play to Marketing Powerhouse
Women’s sports are no longer just a cultural signal for brands — they’re becoming a...March Madness Is Making DOOH a More Responsive Channel
By Luba Giglia, COO, AdOmni With the First Four tipping off Tuesday, March Madness is...
