By Jim McKairnes Lecturer, Temple University School of Media and Communications at Temple University In Philadelphia We all know the chronology of the Brian Williams saga now: A story Williams has been telling for 12 years, in which he was caught under enemy fire while covering the invasion of Iraq, turns out to […]
CynCity
Reach for the stars: 4 tools advertisers need to be part of the multi-screen future
By Jayant Kadambi, co-founder and CEO, YuMe Back when TV was just barely showing in color and no one was talking about “multi-platform strategies,” a successful TV marketing campaign could be summed up by its slogan – who doesn’t remember De Beers’ “A Diamond is Forever” slogan? But today, successful marketing campaigns are […]
Making investment real: How Jim Ackerman brings reality to CNBC
CNBC has made its bones on delivering financial news and advice, but with Jim Ackerman on board as SVP, primetime alternative since 2012 it’s made a mark in reality shows, too. No surprise; Ackerman comes from a history of hit reality series at VH1, and while at CNBC he’s developed several hits, including The Profit […]
Advertisement
Touchdown! Get ready for a digital milestone on Super Bowl Sunday
By Anna Bager, senior vice president, Mobile and Video, IAB NBC’s announcement last week of Superstream Sunday, in which it will make available 11 hours of free streaming on laptop/desktop including the Super Bowl, pre and postgame shows, the half time extravaganza kicked off by Katy Perry as well as the midseason premiere of The Blacklist, shows just how radically the […]
Happy News
Director Steven C. Barber and TV News Anchor Tamara Henry were wed on VH1 as the first reality TV wedding of 2015. The creators of Vanilla Fire were married Tuesday January 6, 2015 at the Annenberg Community Beach House in Santa Monica. The newlyweds will honeymoon in Rio, Brazil in 2016. Congrats!
Why everyone should become CEOs of Me, Inc.
By Roland S. Martin, Host of TV One’s NewsOne Now On the day I signed on as a CNN contributor in 2007, I planned my exit. I told my then-agent, Marc Watts, “Let’s go find another deal that meets or exceeds the CNN deal.” When we got that one, I said, “Let’s go […]
Extra, extra! Broadcast news is failing … and here’s why
By Linda Ong, TruthCo CEO Once the definitive source of breaking news and the day’s most important headlines, there was a time when news broadcasters held absolute sway as the most trusted voices in the country. But thanks to the multiplatform explosion, today’s consumers get their news from untraditional sources like Twitter, The Daily […]
CES 2015 Preview: The Most Important Trends to Watch
As CES approaches in January, brands, agencies, and sellers are preparing to converge at the massive show to examine the newest innovations in consumer technology hardware, content, tech delivery systems and more. StoryTech, a company that provides solution recommendations to brands, agencies and content companies including Fox Broadcasting, and Samsung,, develops a yearly watch list for […]
With Christmas coming, Hallmark hits its high season
By Janet Di Lauro As December inches ever closer, it’s time for Hallmark to unleash their version of the Kraken – a slew of heartwarming, Christmas movies for all members of the family. Michelle Vicary, executive vice president of programming for Crown Media Family Networks, spoke to Cynopsis about why the end-of-year holiday season has […]
During season of joy, Lifetime finds getting ‘Grumpy Cat’ helps
By Janet Di Lauro Holiday season movies are often full of a lot of sweetness and light, but thanks to Lifetime that’s changing a bit this year, thanks to their original film Grumpy Cat’s Worst Christmas Ever. Arturo Interian is the vice-president of original movies for Lifetime, and in that role he oversees […]
CynCity
Cynsiders
Streaming Insights, Smarter CTV
Roku released its annual Roku Rewind, a breakdown of the biggest streaming trends of the...The 5th Quarter: Why Smart Brands Don’t Go Dark After the Holidays
The stretch between Christmas and late January presents a prime opportunity for CPG brands to...Advanced Metadata Signals: The Hidden Engine Behind Shoppable TV
By Gary Mittman, CEO of KERV.ai Shoppable TV often appears effortless. A tap. A scan....
