By David Teich Do you support a flat tax? What’s the most important economic issue facing the country? Who won the Republican debate? Those are the kinds of online polls you may have seen on CNN’s Facebook page during the cable network’s GOP presidential primary debate last night. And afterward, you may have seen […]
CynCity
Where is television headed? One media evangelist sees “Three C’s”
Media industry expert and “Streaming Media All-Star” Matt Smith, Chief Evangelist for platform solution company Anvato, offers his take on the new frontier of television. The plane has taken flight. The ship has left the pier. The train has left the station. Pick your analogy, but be sure to understand the notion. Television as we […]
Seeso’s Evan Shapiro aims to bring the best of linear to OTT. And vice versa.
By David Teich Seeso aims to disrupt the disruption with an OTT experience that gives choice back to the consumer. Evan Shapiro, EVP of NBCUniversal Digital Enterprises, oversees the ad-free streaming comedy channel, which made its Beta preview this month. Cynopsis: The NBC library has mountains of content spanning multiple genres. Why did you decide […]
Advertisement
Fisher Stevens explains why Discovery is the perfect home for Racing Extinction, a call to save the planet.
TV event Racing Extinction, from activist filmmaker Louis Psihoyos and producer Fisher Stevens (The Cove), launches on Discovery Channel Wednesday, December 2 at 9p with a message: humans are killing off species across the planet, and it’s time to make it stop. Stevens, a passionate advocate for environmental causes, talks to Cynopsis about a documentary […]
Solving the Problem of Programmatic
Will big agencies be the ruination of programmatic? Derek Mattsson, President of Placemedia, thinks it doesn’t have to be that way. Programmatic TV advertising has yet to hit its stride, and already the industry is at risk. The promise of programmatic is unquestionable; it’s a simpler, faster way to buy and sell TV inventory. The […]
Even with live events, you’ve gotta have a story
Guy Carrington, Executive Producer at US/UK’s Done + Dusted (http://doneanddusted.com), one of the world’s top live entertainment companies, explains that even with live events, narrative is key. Are programmers more open to live events than they used to be? Is it an easier sell? I wouldn’t say it’s an easier sell, you still need a […]
Bank on it: Telemundo is helping U.S. Hispanics play financial catch-up
U.S. Hispanics may mean $1.3 trillion in purchasing power, but language and cultural barriers have made this growing group far more likely to be unbanked or underbanked versus non-Hispanics. NBCUniversal Telemundo Enterprises aims to remedy that with “Tu Dinero Es Tu Future” (Your Money Is Your Future), an initiative designed to promote financial literacy. Rocky […]
To OTT, or not to OTT? That’s not really the question.
With viewers migrating to devices in ever greater numbers, and advertisers in hot pursuit, it’s a matter of when, not if, programmers go over-the-top. The problem, of course, is monetization. David Fannon, EVP of Screen Media Ventures, oversaw the launch of Popcornflix.com, an ad-supported VOD service in 2011 and offers one strategy for OTT success. […]
The Africa Channel Goes to Great Lengths (Literally) to Get a New Morning Show Off the Ground
On September 28, The Africa Channel launched daily morning show Expresso, the first series ever to air live on the African continent and then on tape in the U.S. the next day. If you think that sounds like a major logistical challenge – you’re right. Narendra Reddy, SVP, Programming & Production for The Africa Channel, […]
Nat Geo Launches Breakthrough – and for Hollywood’s Elite, It’s Personal
National Geographic Channel has partnered with GE for Breakthrough, an anthology series premiering November 1 that focuses on leading scientists and their cutting-edge innovations, in episodes helmed by the likes of Ron Howard, Angela Bassett, Peter Berg and Brett Ratner. Nat Geo CEO Courteney Monroe talks about the unique collaboration, and what it’s like to […]
CynCity
Cynsiders
Beyond Retrospective Damage Control: Cutting Off Harmful Content at the Source
By Fiona Salmon, Managing Director at Mantis Content moderation has become one of the most...From Cart to Couch: How Retail Data Is Powering the Next Era of Premium Video
The lines between retail media and premium video are disappearing fast – and the convergence...TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Convergent...
