Last fall, Reality One teamed up with WEVR and Jon Favreau to launch the preview of Gnomes and Goblins, a virtual reality experience created by Favreau and co-produced/co-published by Reality One. R1 also recently announced an exclusive first-look deal with Sony Pictures to create virtual reality content based on their IP. Cynopsis Digital editor David Teich […]
CynCity
Tips for Job Hunters
The Cynopsis Jobs listings are a great resource for job-hunters (or just job-curious) in the media industry. But once you find an opening that looks promising, what next? Ian Siegel, CEO of ZipRecruiter, has few words to the wise…. Cynopsis: What’s the biggest CV mistake you see?Ian Siegel: Typos. Typos are the worst mistake you can make in a […]
Time is a Valuable Asset in Digital Media – And Agencies Are Throwing It Away
Scott Neslund, EVP of Client Services at Centro, contends agencies are wasting time (and money) by ignoring the need to automate all the basic tasks in media buying. Are outdated tools and tech creating job dissatisfaction in the advertising industry? In late 2015, when my company conducted a survey to take the pulse of […]
Media: The New Abnormal
Former CBS executive Jim McKairnes teaches and writes about Media. He lives in Los Angeles and Nashville. And he’s getting a little cranky. And so it comes to this: Governance by tweet. Governance, diplomacy, communication, connection. Life itself in 140 characters or less. The New Abnormal. For a new year. At last, after what […]
A Little Country Goes a Long Way at RFD-TV
Rural America’s impact on the election has raised the profile of RFD-TV which, having served rural constituents for the past 16 years, had a better handle than many on just how frustrated voters were with politics as usual. RFD-TV founder and president, Patrick Gottsch, tells Cynopsis why getting a perspective on rural life in America […]
Mariah Makes Merry for YouTube Red
YouTube Red‘s holiday special The Keys of Christmas is an example of how digital TV is pushing linear to up its game, says Justin Hochberg, CEO of Just Entertainment Studios, who created and produced the show in partnership with Endemol Shine North America – and says it’s a production that would make Santa proud. Cynopsis: […]
The Email I Never Delete
Damian Bazadona, President and Founder, Situation, interviews Cynopsis Publisher Roberta Caploe Whenever I walk into a meeting with TV folks, there’s one thing I always hear: “Did you read Cynopsis today?” Cynopsis Media’s famous email newsletters deliver aggregated content to 150,000+ TV and media executives daily. And, in a world where technology is constantly evolving, […]
Smithsonian Channel: A New Approach to History
The first episode of new Smithsonian Channel series The Lost Tapes marks the 75th anniversary of the attack on Pearl Harbor. The Lost Tapes: Pearl Harbor producer Tom Jennings, who promises “a documentary unlike any other” done about the bombing of America’s naval base, talks about taking a unique approach to historical events. Lost Tapes: […]
Jeremy Parsons on How – and Why – People Now Works
Jeremy Parsons is co-host of People.com’s daily show, People Now, covering everything from royalty to rappers to real life stories. Parsons was also the (very entertaining) host of Cynopsis’s recent Model D Awards, and he shared a few thoughts about working the celebrity beat. Cynopsis: How important is it for a (traditionally print) publication […]
Food for Thought: Chefs Get Personal in UNICHEF Special
For some cooks, the kitchen isn’t the only place to make a contribution. On Tuesday, November 17, TLC and Discovery Family Channel explore the lives of three celebrity chefs and their missions to give back to the community in Unichef: Uniting Through Food. The show is based on the best-selling book by Hilary Gumbel (all […]
CynCity
Cynsiders
Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. During...Women’s Sports: From Cultural Play to Marketing Powerhouse
Women’s sports are no longer just a cultural signal for brands — they’re becoming a...March Madness Is Making DOOH a More Responsive Channel
By Luba Giglia, COO, AdOmni With the First Four tipping off Tuesday, March Madness is...