CynCity

To OTT, or not to OTT? That’s not really the question.

With viewers migrating to devices in ever greater numbers, and advertisers in hot pursuit, it’s a matter of when, not if, programmers go over-the-top. The problem, of course, is monetization. David Fannon, EVP of Screen Media Ventures, oversaw the launch of Popcornflix.com, an ad-supported VOD service in 2011 and offers one strategy for OTT success. […]

Nat Geo Launches Breakthrough – and for Hollywood’s Elite, It’s Personal

National Geographic Channel has partnered with GE for Breakthrough, an anthology series premiering November 1 that focuses on leading scientists and their cutting-edge innovations, in episodes helmed by the likes of Ron Howard, Angela Bassett, Peter Berg and Brett Ratner. Nat Geo CEO Courteney Monroe talks about the unique collaboration, and what it’s like to […]

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Understanding the history, and the future of ‘audience’

By Randy Cooke, VP Programmatic TV, SpotX “Audience” is a term that has undergone radical transformation in recent years. It’s evolved from a general understanding of TV ratings and inferred demographics from sample-based measurement into a concept encompassing deep, data-driven insights, informed by a proliferation of first- and third-party datasets. The term has […]

The future of TV programming will be live – and kicking

By Randee Dawn Make it live, and they will come. It’s a fitting motto for one of the prevailing attitudes of how to draw eyeballs to small-screen content, whether on broadcast and TV channels or in the burgeoning online field of over-the-top programming. David Jammy, whose company Done + Dusted has been behind […]

Can You Keep a Secret? Avoiding Data Theft in the Age of Cyberespionage

By James Pooley, author of  Secrets: Managing Information Assets in the Age of Cyberespionage The Great Sony Hack of 2014 exposed a scary truth: information is now the currency of the 21st Century, and cyberthieves are just acting like bank robbers, going where the data is. But hold that thought while considering another news story […]

Getting to the bottom of all this talk about late night

  By Linda Ong, CEO and Founder, TruthCo. If you’re like me, you should plan on getting less sleep this fall. Not since the Jay Leno-David Letterman wars in the early 1990s has the late night talk genre been such a spectator sport. New entrants like Stephen Colbert (The Late Show, CBS), Trevor […]

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