CynCity

“I have to tell that story”: The Road to Nat Geo’s Iraq Mini-series

By Cathy Applefeld Olson On April 4, 2004, a U.S. 1st Cavalry Division platoon was ambushed in Sadr City, Iraq—an incident that resulted in the deaths of eight soldiers and injury of 50. ABC News reporter Martha Raddatz’s best-selling account of what came to be known as “Black Sunday” is the foundation of eight-part miniseries […]

2017 Fall TV Series Premieres

  Ready or not, here they come! Broadcast and cable nets have a bumper crop of new and returning prime time series. 2017 FALL TV SERIES PREMIERES   Sunday, September 3 8p: Smithsonian Channel: Mighty Cruise Ships 8p: RFD-TV: Hee Haw 9p: Animal Planet: North Woods Law 9p: HGTV: Island Life 9p: AXS TV: The […]

ABC Fall Premiere Dates

ABC starts the 2017-18 season with a slate of five new series as well as returning shows, including the milestone season 25 of  “Dancing with the Stars.” Monday, September 18 8:00-10:00 p.m.   “Dancing with the Stars” (Season 25 premiere)Monday, September 25 10:00-11:00 p.m.   “The Good Doctor” (Series premiere) Wednesday, September 27 8:00-8:30 p.m.      “The […]

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Complete List of 2017 Emmy Nominees

From comedies to  commercials to costumes, here is the the complete list of nominees for the 69th Emmy Awards. The awards show will air live on CBS Sunday, September 17; the Creative Arts Emmys will air September 16 on FXX.  Outstanding Character Voice-Over Performance American Dad! • Fight And Flight • TBS • 20th Century […]

Social Good: How Nat Geo Turns Ideas Into Impact

Effective social good initiatives foster brand love from a generation that values companies that give back. But how do you hit the right note? Brendan Ripp, Executive Vice President of Sales and Partnerships at National Geographic, offers insights on the kinds of bold, clear goals and partnerships that rally organizations and engage consumers.   Cynsiders: Why […]

From Trust to Tech: Hot Topics in Cannes

  What were key takeaways at the 64th Annual Festival of Creativity in Cannes? Tim Mahlman, President of Ad Platforms at Oath, offers his perspective on the event’s hot topics.   Brand Safety “In the digital environment, which is naturally a more open ad ecosystem, brand safety has always been top-of-mind for advertisers and agencies. […]

Nat Geo Goes Wild with Unprecedented Event Earth Live

 Tim Pastore, president, original programming & production, National Geographic, talks about the unprecedented challenges of groundbreaking event Earth Live, a program using new technology to show viewers live wildlife lit only by the moon. National Geographic is offering the two-hour live broadcast of what it calls “the Olympics of the natural world” on Sunday, July 9, […]

Adaptive Studios Takes a New Approach to Development: Scavenging

  Adaptive Studios might be best known for reviving the HBO Project Greenlight series with Ben Affleck and Matt Damon, but in fact much of Adaptive’s strategy calls for mining for gold in abandoned Hollywood intellectual property. Perrin Chiles, CEO and founder, explains why the scavenger approach works.   Cynopsis: What is your business model? Perrin Chiles: The idea for Adaptive […]

Going Over the Top to Reach Hispanic Viewers

HITN, the Spanish-language educational network, is going OTT. Guillermo Sierra, Head of Television and Digital Services, talks strategy, including partnerships that expand the brand. Cynopsis: How will HITN’s OTT service stand out from the pack? Guillermo Sierra: HITN has a very clear mission that will extend to all its digital services including its OTT, that is to improve the quality of life […]

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