CynCity

“Careers pause. Talent doesn’t.” That’s a line from the web site for Young & Rubicam Group’s new 12-week career reboot program, PowerOn, that nicely sums up an initiative designed to help parents and caregivers re-enter the workforce. “It’s time for our industry to embrace this untapped pool of talent,” says Madeline Park, Chief of […]

By Paul Donato According to Zenith, projections for OOH media spending in 2018 could reach $10 billion. Paul Donato, Chief Research Officer at The ARF (Advertising Research Foundation), lists the following five trends in OOH advertising, topics that will be discussed in depth at The ARF’s “Maximizing OOH Impact” event on Oct. 30 […]

Gary Davis, the chief consumer security evangelist at McAfee, is giving an opening keynote at NAB Show New York Wednesday morning. Davis tells Cynopsis why cybercriminals are targeting media companies – and what our readers can do to protect themselves. Cynopsis: Why are cybercriminals targeting media companies? Gary Davis: Because they represent a lucrative target. Cybercriminals […]

Debbe Dunning, former “Tool Time” girl on Home Improvement, has a new project: hosting and executive producing adventure travel series Debbe Dunning’s Dude Ranch Roundup. Each week, Dunning takes viewers on adventures from white water rafting in Colorado to exploring the petroglyphs in Montana, starting November 1 at 9p on RFD-TV. Cynopsis: You’ve come […]

Where, and how, TV viewers are watching is ever-evolving. Jon Giegengack, Principal and Founder of Hub Entertainment Research, the insights agency focused on the impact of technology on the way people discover, choose and consume media and entertainment content, offers some by-the-numbers intel. Viewers are not abandoning pay TV: Among people who watch at least 5 […]

By Cathy Applefeld Olson Morgan Freeman has mastered many roles. And while he’s still delving into fictional characters, of late he’s been portraying a particularly inquisitive one—himself. Freeman narrated last year’s Nat Geo series The Story of God, in which he talks with theologians, archaeologists and others about various belief systems around the globe. […]

With stock rising for investment-themed programming, Adventure Capitalists goes a step further, showing entrepreneurs taking their recreation innovations to a panel of investors who actually test products in the field. Season 2 is set to premiere on CNBC October 10 at 10p, and EVP, programming and development at 3 Ball Entertainment/ series exec producer […]

Roma Downey and Mark Burnett have launched a new website, the first digital venture from MGM under Burnett since he became president of the Television and Digital Group. The site is an extension of Downey’s social presence, building on her production company with Burnett, LightWorkers Media. Downey spoke to Cynopsis’ Miranda Shulman about LightWorkers.com, devoted to bringing […]

Advertisers face issues ranging from ad fraud to transparency to brand safety, impacting their ability to ascertain whether campaigns are actually driving sales. That’s why attribution is the single most emerging critical topic in the industry, and the focus of the Attribution Accelerator Conference on October 12 in NYC.  Alice Sylvester, Partner, Sequent Partners, […]

Carl’s Jr. and Hardee’s are shaking up the value box space with $5 All Star Meals, and a national ad campaign that puts fast food competitors on notice that they mean business (check out a spot here). New CMO Jeff Jenkins talks strategy. Cynopsis: What is the thinking behind the pull-no-punches campaign? Jeff Jenkins: […]