What were the key takeaways and “aha” moments the October 14 ScreenShift event? We asked panel moderators to share their thoughts on an conference that brought together thought leaders from agencies, brands, platforms and tech. Media Buyers and Planners: Ask Us Anything The questions from the audience were so diverse, jumping from topic to topic. […]
What’s the buzz at Advertising Week New York? “As is typical at industry conferences, we’re hearing a lot about innovation and new frontiers in streaming TV at Advertising Week, from things like contextual targeting to new ad formats. All of that’s exciting for the future of the industry, but my biggest takeaway is the need […]
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear TV is set to disrupt one of the most significant categories in media. Pharma has long been a $5B engine for television, underwriting primetime programming and stabilizing network ad revenue. The potential ban in 2026 could reshape not only how […]
Companies are getting inventive in the converged TV space, finding new ways to bridge linear and streaming. Those deals will be a hot topic at ScreenShift, taking place October 14 in NYC. Eric de Cholnoky, EVP, Distribution & Business Development at AMC Networks, who will be on hand for that discussion, offers a preview of […]
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder and CEO at revenue operations platform TVIQ. Ryan outlines the problem – and offers a solution. In CTV, it’s becoming standard practice for OEMs and streamers to take a significant share of publisher inventory. What impact does that have on […]
By Amy Tucker, Co–Founder, Springboards AI, especially Large Language Models (LLMs), is no longer a fringe concept; it’s deeply embedded across industries, revolutionizing even the most creative sectors. While AI offers immense efficiency, we must critically examine its impact on the essence of creative output and guard against a descent into uniformity. Machine learning only […]
Before most legacy outlets had started thinking seriously about YouTube, Rachel Stockman, President of Law&Crime, was employing a truly YouTube-first strategy, shaping its content from the ground up – with distribution as the priority, not the afterthought. Stockman shares her thoughts on leveraging the platform. What does a YouTube-first strategy look like in practice […]
By Julie Clark, SVP, Diversified Markets, Media & Entertainment Streaming habits, social behavior and content choices shift by the day. Brands that cannot adapt in real time will miss the moment. As an audience, Gen Z is a moving target. They spend hours online but drop platforms the moment they lose utility. Their loyalty is […]
By Will Bachrach, Chief Revenue Officer at Next Millennium Media Many publishers today find themselves in a tough position of having relinquished control of their inventory to automated auctions, and placing too high of a bet on programmatic. And they’re losing a lot of money in the process. But now, a crucial shift […]
By E.B. Moss Shoppable will be a hot topic at ScreenShift, coming up on October 14. We asked Julie Haleluk, Global Head of Growth, Amazon Shopping Videos, for a preview of the insights likely to emerge from her panel, Watch. Want. Buy: The Promise of Shoppable TV. What do you think are the biggest […]
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