CynCity

A Fraud-Free Guarantee for Brands IS Possible. Here’s How

By Abbey Thomas, CMO, Tremor Video DSP Marketers should not accept fraud as an inescapable cost of digital advertising. Yes, it is a real problem. Yes, eradicating it completely is difficult and won’t happen overnight. But marketers should not be the ones liable for the dollars wasted on fraudulent views and clicks. Only 18 percent […]

Truly Original’s Glenda Hersh Tells How to Keep it Real in Reality Show Casting

Casting TV shows is a challenging process – no less so when you’re asking people to just be themselves. Glenda Hersh, co-president and co-CEO of Truly Original, the unscripted production company behind Ink Master (season 11 is airing Tuesdays at 10p on Paramount Network), as well as History’s Swamp People, truTV’s Hack My Life, and […]

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Syndication: The New Secret Sauce?

Is there a new secret sauce for syndication? New York-headquartered independent production company Keller/Noll, headed by the creative team of Cleve Keller and Dave Noll, has ideated, created and produced more than 350-episodes of original series airing globally in 2018. Last week, Face the Truth, a Keller/Noll created series (produced in conjunction with CBS Television Distribution, Dr. Phil […]

What Ad Skippers Teach Marketers About Consumers

By Greg Sobiech, CEO of DELVE For most digital marketers there’s nothing worse than finding out that a consumer skipped your ad. The copy you painstakingly crafted, the creative you lovingly built, all ignored in less time than it takes to read this sentence and a potential customer lost to the fast-changing winds of streaming […]

Insight TV Gets Technical with 4K – But Keeps Content Real

The secret sauce for Insight TV is inspirational, authentic, adrenaline-packed unscripted programming, filmed in 4K UHD HDR for millions of homes across the globe, on a 24/7 linear channel. Insight just moved to the U.S. in 2017 – CEO Rian Bester talks about what took so long, and what lies ahead. Cynopsis: What made the US market attractive for Insight TV? Rian Bester: The United States […]

How Disruptors Are Reshaping the Entertainment Marketing Industry

How is digital changing the entertainment marketing industry – and what are the next big disruptors? Steve Kazanjian, president and CEO of PromaxBDA, the global association whose mission is to foster community, aid in professional development and celebrate achievement via awards shows, offers his insights.   Cynopsis: How has digital changed the business? Kazanjian: There’s […]

A&E Reality Series Nightwatch Goes Bigger With Nightwatch Nation

A&E’s Nightwatch Nation, an expansion of the net’s Nightwatch, premieres Thursday, August 16 at 10p. Rasha Drachkovitch, Co-Founder & CEO of 44 Blue Productions and Executive Producer on Nightwatch Nation, talks about how – and why – this iteration is different. Cynopsis: How does Nightwatch Nation differ from the original Nightwatch?  Rasha Drachkovitch: Nightwatch Nation differs […]

Why Nat Geo’s Yellowstone Live Will Be Full of Surprises

National Geographic’s four-night live event, Yellowstone Live, launched Sunday, August 5, and will sweep through over 22 million acres of wilderness to give viewers unparalleled access across the Greater Yellowstone ecosystem. Executive Producer Al Berman explains why he has no doubt the live production will keep viewers engaged.   Cynopsis: How do you prepare ahead of […]

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