CynCity

Jacklyn Zeman is best known to TV audiences as Bobbie Spencer on General Hospital, a show she joined in 1977. But she’ll soon be doing double duty on daytime – albeit without so much drama – on new TLC home design and lifestyle program, Make This Place Your Home, launching Saturday, September 29 at 9a. […]

Is there a new secret sauce for syndication? New York-headquartered independent production company Keller/Noll, headed by the creative team of Cleve Keller and Dave Noll, has ideated, created and produced more than 350-episodes of original series airing globally in 2018. Last week, Face the Truth, a Keller/Noll created series (produced in conjunction with CBS Television Distribution, Dr. Phil […]

By Greg Sobiech, CEO of DELVE For most digital marketers there’s nothing worse than finding out that a consumer skipped your ad. The copy you painstakingly crafted, the creative you lovingly built, all ignored in less time than it takes to read this sentence and a potential customer lost to the fast-changing winds of streaming […]

The secret sauce for Insight TV is inspirational, authentic, adrenaline-packed unscripted programming, filmed in 4K UHD HDR for millions of homes across the globe, on a 24/7 linear channel. Insight just moved to the U.S. in 2017 – CEO Rian Bester talks about what took so long, and what lies ahead. Cynopsis: What made the US market attractive for Insight TV? Rian Bester: The United States […]

How is digital changing the entertainment marketing industry – and what are the next big disruptors? Steve Kazanjian, president and CEO of PromaxBDA, the global association whose mission is to foster community, aid in professional development and celebrate achievement via awards shows, offers his insights.   Cynopsis: How has digital changed the business? Kazanjian: There’s […]

A&E’s Nightwatch Nation, an expansion of the net’s Nightwatch, premieres Thursday, August 16 at 10p. Rasha Drachkovitch, Co-Founder & CEO of 44 Blue Productions and Executive Producer on Nightwatch Nation, talks about how – and why – this iteration is different. Cynopsis: How does Nightwatch Nation differ from the original Nightwatch?  Rasha Drachkovitch: Nightwatch Nation differs […]

National Geographic’s four-night live event, Yellowstone Live, launched Sunday, August 5, and will sweep through over 22 million acres of wilderness to give viewers unparalleled access across the Greater Yellowstone ecosystem. Executive Producer Al Berman explains why he has no doubt the live production will keep viewers engaged.   Cynopsis: How do you prepare ahead of […]

By Jeff Lucas, VP & Head of American Sales, Oath   For advertisers in 2018, brands matter, trust matters and solutions matter. Ad campaigns are only as strong as the environment in which they’re placed. Prioritizing brand-safe premium content helps to build a trusted brand identity.   You may recall from our

The resume of music industry trailblazer Vo Williams includes Empire, Ballers, Lethal Weapon, SNL and Atlanta. Williams, who aims to write music “with purpose,” talks about music’s place in storytelling. Cynopsis: How did you get started writing music for TV shows? Vo Williams: In 2014, my good friend and frequent collaborator Sjae, linked me up […]

By Chris Hogg, Managing Director EMEA, Lotame    With this year’s Cannes Lions now in the books, what better time to reflect on some of the key themes of the festival? One of the biggest trends in the French Riviera last week was GDPR, which is now one-month young. Advertisers and marketers from all over […]