CynCity

Filling the Gaps in Media Measurement

George Musi, EVP of Marketing Sciences for Publicis OneTeam – Citi, and  a featured speaker at the Cynopsis Measurement & Data Conference , offers a preview of the insights on filling the gaps in media measurement that will be explored at the June 11 event.   Cynopsis: What are the top two issues facing media execs […]

Slasher’s Creator Explains Why Horror Is Here to Stay

Slasher: Solstice, created by Aaron Martin, is set to premiere on Netflix on Thursday, May 23. As Martin readies for season three of the critically acclaimed psychological thriller anthology series,  he tells Cynopsis why horror is having a moment – and maybe more. Cynopsis: How is season 3 different than the first two? Aaron Martin: Season 3, […]

How Traditional Brands Can Catch Up to DTC Brands with Video

Video presents brands with a unique opportunity to engage consumers in an interactive dialogue — learning how their customers think and feel about them. But while DTC brands have seized on this, traditional advertisers are still struggling to understand the value and how to capture attention.  Cindy Brown, CRO, ViralGains advises traditional advertisers on how to unlock the potential […]

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Keys to OTT Success

As OTT service evolves, keeping consumers happy means ensuring the best viewer experience possible. Daniel Hurwitz, Chief Revenue Officer, Penthera, shares his insights on the features that add value and inspire loyalty. Cynopsis: We read a lot about churn rates in the OTT video space. In fact a recent study from Parks & Associates […]

Thinking Outside the Cable Box: Selling Content to New Platforms

By Wes Dening, the senior vice president of development and programming at Eureka Productions  No one can predict what the future holds for TV, but one thing’s for certain: The days of “tuning in” are pretty much in decline. More people are streaming television shows than ever before, with nearly 60 percent of Americans using some form […]

Your New Year’s Resolution Probably Already Failed. How Can Content Producers Make the Most of the Rest of the Year?  

  By Chris Bray, the founder and CEO of  BiG Media, an innovation firm that uses artificial intelligence and machine learning to increase efficiencies, reduce costs, and unlock new revenue streams for content creation and distribution companies.   If you’re like many, you entered 2019 with noble resolutions for yourself and the best intentions to […]

CuriosityStream Expands Its Universe

Documentary on-demand streaming service CuriosityStream, from Discovery Channel founder John Hendricks, is expanding its kids’ programming library with four series from Litton Entertainment. Clint Stinchcomb, CEO of CuriosityStream, explains the deeper dive into children’s content, and shares what’s next. Cynopsis: What prompted CuriosityStream’s push into kids’ content? Clint Stinchcomb: Teens and children are a large […]

Mobile Video: How to Create a User Experience that Drives Revenue

In a consumer world, where devices are constantly in transit with limited connectivity, watching high quality video with no interruptions is mission critical. In the Cynopsis webinar,  “Mobile Video: How to Create a User Experience that Drives Revenue,” Penthera’s Dan Hurwitz, Chief Revenue Officer and Josh Pressnell, Chief Technology Officer, offered insights into the importance […]

AccuWeather Charges Into Content Creation

John Dokes, recently promoted to Chief Content Officer and President of AccuWeather Network, is leading the company’s aggressive move into content creation. Dokes talked to Cynopsis about evolving audience behavior, digital tools – and all that jazz. Cynopsis: What are the biggest challenges facing the industry right now?John Dokes: The biggest challenge for the industry […]

Nat Geo Launches Genre-Busting Hostile Planet

Nat Geo nature doc-series Hostile Planet premieres tonight, April 1 at 9p. Geoff Daniels, EVP of Global Unscripted Entertainment at the network, shares how the series is refreshing the genre – and why its host was a Bear necessity. Cynopsis: How is Hostile Planet pushing the boundaries of the genre? Geoff Daniels: By combining the […]

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