A SeeHer Series By Marie Ford, Vice President, Retail Customer Experience, CVS Heath CVS Health is dedicated to gender equality, and we are intentional in our actions to instill a culture that believes in the value of differences. These actions have put us front and center among Fortune 100 companies in the effort to create […]
A SeeHer Series Tiffany “Delilah” Miranda talks about the mission behind Girls Make Beats and the importance of empowering the next generation of music producers, DJs, and audio engineers. If you can see her (and hear her), you can be her. Click here for SeeHer and Girls Make Beats About SeeHer SeeHer is a global coalition […]
The media and entertainment ecosystem is heading to Las Vegas April 24-27 for the NAB Show – after two years, it’s back, and better than before with elevated experiences, cool tech, and tons of insights and learnings across a reimagined show floor. One of the new additions in the innovation experiential zones will be
Tenia L. Watson, Executive Producer, “The Real,” offers insights into what effective leadership is – and isn’t – when it comes to diversity and inclusion. When it comes to inclusive leadership, this is a term many are confused about, especially in today’s workforce. With the rise of awareness for diversity in our boardrooms, the terms […]
By Chris Ferhmann, VP, Digital Products at TEGNA Data transparency, consumer choice, brand safety, and fraud-free environments are all looming large in the advertising industry these days. And while there are elements of the digital advertising mediascape undergoing large, sweeping changes (i.e., deprecation of 3rd party cookies), one thing still holds true: brands still expect […]
A SeeHer Series By Julie Keshmiry, Chief of Staff, Brand, Creative & Media, Intel Corporation Santa Rosa, 55 miles north of San Francisco, is the largest city in the golden state’s Wine Country and the county seat of Sonoma County. Less well-known but far more significantly, Santa Rosa also is the birthplace of what became […]
A SeeHer Series Sofia Hernandez is TikTok’s Global Head of Business Marketing and the executive sponsor of TikTok’s Support Black Businesses initiative. Twenty percent of Black Americans launch their own business every year, but only 4% of Black-owned businesses are likely to survive the startup phase. This opportunity gap is largely the result of […]
A SeeHer Series Suezette Yasmin Robotham is a veteran Diversity, Equity, and Inclusion (DEI) practitioner and sought-after speaker, connector, and coach. In this week’s SeeHer blog, Suezette offers perspective on code-switching, authenticity in the workplace, and the critical importance of representation. The SeeHer movement is creating a platform which supports all women in our quest […]
Docuseries “Phat Tuesdays: The Era of Hip Hop Comedy” tells the story of how one man, actor/comedian/writer Guy Torry, moved mountains to create an all-Black comedy night at The Comedy Store. Torry serves as executive producer on the series, along with Reginald Hudlin (“Django Unchained”), who also directs the three-parter. Here, Torry and Hudlin talk […]
A SeeHer Series Search Engagement leader and SeeHer member EDO is working with SeeHer in Sports to explore the value of women’s sports, develop a comprehensive comparison to men’s sports, and analyze how well high-scoring GEMR ads perform in women’s and men’s sports programming. For Super Bowl LVI, EDO analyzed how well the celebrities in […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5