In this episode of AdExchanger’s Inside the Stack podcast. Meredith Brace, CMO of TripleLift, sits down with our Head of Communities Lynne d Johnson to discuss strategic planning for the holiday season, informed by TripleLift’s Retail Media Guide. Learn about tips for early holiday prep, the importance of creative execution, and effective measurement approaches. Discover how brands can use key periods like Amazon Prime Day to test strategies that will maximize holiday campaign success.
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How AI Helped Tatari Double Revenue Without Adding (or Losing) Staff
When Philip Inghelbrecht talks about the power of AI in advertising, he has the numbers to back it up. “Two years ago, we were 280 people. Today, we’re still 280. Yet in revenue, we were half this size,” said the Tatari CEO. “So we doubled our business with the same group of people.” Inghelbrecht credits […]
What’s Next In Retail Media, with TripleLift CRO Ed Dinichert
TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger head of communities Lynne D Johnson. Listen in to hear how AI, creative and video fit into the retail media equation in our inaugural episode of this new podcast, sponsored by TripleLift.
Cynopsis 09/25/25: Prime Video Goes to “New Heights”
A CYNOPSIS MESSAGE FROM PREMION Thursday September 25, 2025 IN THE NEWS “Jimmy Kimmel Live!” on Tuesday night averaged 6.3 million viewers on traditional television, over three times its recent average of 1.77 million, according to Nielsen. That’s despite Nexstar and Sinclair’s ABC stations – representing over 20% of affiliates – continuing […]
09/24/25: Cynopsis Jobs
Wednesday September 24, 2025 CYNOPSIS SCREENSHIFT Level Up Your Career in Media Cynopsis + C2HR are teaming up at ScreenShift, Oct. 14 in NYC, to connect you directly with top recruiters. Get insider hiring trends, smart job-search strategies, and personal branding tips that open doors. Don’t wait—prices increase 9/26. SAVE MY SPOT […]
Cynopsis 09/24/25: “The Pitt” Gets Big Emmys Boost
A CYNOPSIS MESSAGE FROM OMEDA Wednesday September 24, 2025 IN THE NEWS Fox is heading back to the beach: the network has handed a 12-episode, straight-to-series order to a reimagined “Baywatch,” produced by Fremantle and Fox Entertainment. Set to premiere in the 2026–27 season, the new take revives the iconic lifeguard drama […]
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The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...
