EA’s Battlefield 1 scored big this week with nearly 1.3 million likes on YouTube amid 24+ million views since being posted on May 6 to rank as the most liked trailer ever, spanning all mediums. the latest chapter of the franchise takes place during World War One and will be released on PS4, Xbox One and PC on October 21st.
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The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...
