09/26/16: DGital Media breaks down its partnership blitz; TNF spikes; Fuse plugs into eSports


Good morning. It’s Monday September 26, and this is your first early morning Sports briefing. 

As podcasting continues to flourish, not only in popularity as on-demand content but also with the sheer breadth of choices now available, DGital Media has served up a steady stream of headlines with its recent high-profile partnerships. Recent agreements in the sports space alone span from Sports Illustrated and Learfield to talent such as Tony Kornheiser who join the lineup of programming partners that includes Yahoo Sports, IMG, Fox Sports Digital, The Vertical and UFC.

Cynopsis Sports asked Chris Corcoran, Chief Content Officer of DGitial Media, about the platform’s growth, partnerships and how advertisers are working with their partners.

On the growth of podcasting: I would almost position this question towards the explosion of on demand "content", and not singling out audio in this rapid hunger for content how and when people want it. Audio, excitingly, happens to be a key part of this on demand growth and one of the hottest trending mediums… period. While DGital Media has partnered with some of the most influential minds and brands in sports, like Adrian Wojnarowski, Peter King, Tony Kornheiser, the UFC, Fox Sports Digital, JJ Redick, Yahoo Sports, SI and others, all of which we are extremely honored and proud to be with, we have also worked closely with other influential brands and talent outside of sports like Recode, Kara Swisher, Peter Kafka, Fortune and others. With sports, we feel that we have a platform that continues to grow at a rapid pace with a premium level of programming, giving fans and advertisers something very exclusive and compelling.

On the marketplace: Our company is positioned well in the marketplace, meaning that the ingredients that make up our leadership team are rooted deep in the audio industry. Most of our leadership team spent more than a decade in similar top positions at Dial Global/WestwoodOne and we use this very much to our advantage; this new world of audio in which we are well positioned allows us to understand the trends of audio listeners. What sports radio offers is very different from what a lot of our sports podcasts offer to fans, and this is a very healthy position. Fans have so many outlets to find game reactions, opinions, callers asking for managers to be fired, etc.

On leveraging college sports:  College sports is definitely a key growth category as we just announced our wonderful partnership with Learfield Sports, a partnership that we view as another key part of where we’re going as a company. When you’re talking about programs like Alabama, UNC, Oklahoma and others, there is a real opportunity to tap into some of the most rabid and loyal fan bases in the world, and deliver insightful and intimate conversations around these programs that you can’t find anywhere else.

On sponsors: Advertisers have a lot of choices and opportunity to connect fans to their brands these days. And podcasting is still relatively new to a lot of advertisers, and we are just scratching the surface. With that said, we have had some incredible partnerships with many brands that are deep in the podcast space, because podcasts offer the intimate connection between the brands and the talent that listeners seem to be extremely comfortable with and react positively to. What these brands are starting to see, is something that we’ve recognized and been so passionate for a while… that fans are seeking this content out and those listeners are hearing one of their favorite talent/personalities speaking about a sponsorship in an extremely intimate and passionate way, without the clutter. These sponsorships are very organic and natural to the flow of the episodes without causing tune out.


While the NFL drew headlines for opening the season with downward viewership, week two of Thursday Night Football proved to be a step up in numbers as the Patriots blowout drew an average minute audience of 17.9 million viewers across all platforms, including CBS Television Network, NFL Network, Twitter, NFL Digital and CBS Interactive. The TV telecast on CBS and NFL Network saw boosts of last year’s comparable game with 17.5 million tuning in on TV, up 4% with a national household rating/share of 10.6/19 in Nielsen numbers.
In college football, ESPN reports that its LSU/Auburn game on Saturday earned a 2.4 overnight on the network with an average minute audience of 114,000 viewers, with a total of 547,000 unique viewers on ESPN’s stream to rank as the network’s highest overnight and most-streamed college football game of the week. The contest drew an overnight increase of 26% in average minute audience and unique viewers over the corresponding game window from last season. Meanwhile, Arkansas/Texas A&M pulled a 2.3 overnight on ESPN, to rise 35% year-over-year to corresponding game window in 2015.

Jimmy Rollins joined Turner Sports as a studio analyst for MLB on TBS over the weekend, where he will continue throughout the 2016 MLB Postseason, teaming with Pedro Martinez and Gary Sheffield as studio analysts beside host Casey Stern for pre- and post-game shows on the network

beIN SPORTS announced the world-premiere of feature documentary, The Impossible Champion, showcasing the story of Argentina’s 1986 World Cup Victory. The doc premieres Oct. 2 and features interviews with Diego Maradona, referee Ali Bennaceur and more.

SB Nation Radio added to its lineup with two new shows and the addition of Keenan McCardell to serve as NFL Analyst for the 2016 season. Meanwhile, Ryan Leaf had turned up and will host a two-hour weekly show focused on life on and off the football field, running Saturdays from 8-10p while The Kayce Smith Show, a 2 hour weekly college football series, runs on Monday nights from 8-10p.

CBS Sports and CBS Sports Network carry the 2016 Power Triumph Games spotlighting 10 world-class military veteran athletes who compete to win a $50,000 cash prize with broadcasts beginning on Oct. 31 and culminating with a one hour special on Nov. 19. Each athlete has bested a serious injury with competition staged at the United States Military Academy at West Point.


Do you have what it takes to be on the Leaderboard?

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Open to any organization that utilized its social media platforms to promote its product to sports fans throughout 2016. From global brands to local stations, million-dollar campaigns to viral-on-a-budget, social media has proven to be the great equalizer.

Showcase your talent and ENTER TODAY.


The US Olympic Committee locked in an agreement with organizers of the effort to bring the 2024 Games to LA, according to the AP. The Joint Marketing Program Agreement would shift a majority of the USOC’s marketing revenue over to the host city for a period surrounding the Olympics. The report noted that the inability to reach an agreement on the marketing deals until the 11th hour played into the failures of both the 2016 Chicago bid and the 2012 New York bid, which was noted. "We didn’t want it to become an issue," USOC CEO Scott Blackmun said. "We made the decision, and realized that sooner is better than later."


SKYY Digital Media Group announced the launch of SPORTTU‘s 3.0 platform designed to offer "revolutionary media technology that enables telecommunications and media companies, professional leagues, teams, and brands to create the most comprehensive personalized sports content experiences for their customers" by pulling from over 25,000 global content sources and covering 300+ sports, 17,000+ leagues, 382,000+ teams, and 3.1 million athletes.


Fuse is making a major play into eSports, announcing a deal to become the exclusive music sponsor for ESL One New York 2016 from Oct. 1-2 at Barclays Center in Brooklyn with duo Krewella on deck to close out the event with a performance. The agreement marks the network’s entrance into eSports and the network will subsequently offer coverage of the tournament across all platforms including Fuse, Fuse.tv, the Fuse TV app and @Fuse on all social channels. Fuse will also produce and premiere an eSports themed special from the event. "This partnership is an incredible opportunity for Fuse to enter the eSports arena and connect with players and fans, and to bring our audience a glimpse into a sport that is growing exponentially in popularity," said Fuse Media President & CEO Michael Schwimmer. "Gaming culture resonates deeply with our core multicultural, millennial audience, and ESL One New York 2016 is the perfect entry point for us as we enter this space."
Bud Light is activating at TwitchCon, announcing that its eSports initiative the Bud Light All-Stars will be joined by the likes of Shaquille O’Neal, Snoop Dogg, Adrianne Curry, Greg Jennings, and Ron Funches at this year’s event for the first-ever Bud Light All-Stars Bash on Saturday. Meanwhile, Shaq will be streaming alongside a Bud Light All-Star Tuesday on Bud Light’s Twitch Channel.


Falcons/Saints on ESPN at 8:30p.


This is an event you cannot miss if you want to be part of the social media business explosion…

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Contact VP of Sales & Marketing Mike Farina for more information.

ON THIS DAY in 1961: Roger Maris hit his 60th home run of the season.

In The Know: Kevin Garnett retired over the weekend. Which team did he beat as part of the Celtics to win his NBA championship? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: In what movie did Terry Bradshaw play Matthew McConaughey’s father? Answer: Failure to Launch. Kudos: Len Appel-Branded Entertainment Network/NY; Heath Price-Khan-WME/IMG/NY; Stephanie Smalling-Newhouse/Syracuse University/NY; Shawanda Walker-NBCUniversal/NY; Jonny Codalata-JMI/Zionsville; Chris Schwieterman-Gray Television Group/Tallahassee; Brianne Maciejowski-Miles/Sarasota; Mike Metroka – ESPN West Palm/West Palm Beach; Lucie Prann-The Richards Group/Dallas; Brad Brown-Nevco/St. Louis; Dory Petsrillo-CoxReps/Dallas; Scott Norman-Cox Media/Tulsa; Scott Sarra-NBC Sports Group/Denver; Rick Pike-InterMedia Advertising/Woodland Hills; Peter Steckelman-Tennis Channel/Santa Monica; Dani Beaulieu-About Media/LA; Paul Gygli-NBCUniversal Television Distribution/Universal City

Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: SR ADMIN ASST/FUSE MEDIA/NY: Manage Head of Ad Sales phone, calendar and travel. Gen. office/ admin responsibilities. Good comm, interpersonal & organzt’l skills Ability to multi task. Apply here: http://www.fuse.tv/ (9/28)

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FALL, WINTER, SPRING INTERNSHIPS CREDITS ONLY: Outside TV/Westport, CT: Mktg/Advertising of Broadcast & OTT Network. Social Media /Community Mgr for all OTV Social Media Properties, & brand new outsidetv.com. Digital/Video Production, Editing and Distribution of Programming. additional misc. Interested applicants should email [email protected] (9/30)

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