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Friday January 16, 2026 Cynopsis will not publish on Monday, January 19 in observance of Martin Luther King Jr. Day. IN THE NEWS IAB released its AI Transparency and Disclosure Framework, designed to help brands use AI responsibly without losing consumer trust. “The digital industry is embracing AI in all of […]
Cynopsis 01/15/26: Netflix Back on Top in SVOD Market Share
Thursday January 15, 2026 IN THE NEWS In the fourth quarter, Netflix reclaimed its position as US SVOD market leader with a 20% share, according to JustWatch’s Q4 2025 US Market Share Report, and Prime Video slipped to second. While each service lost share year-over-year, Disney (14%) and Apple TV (9%) each gained 2 […]
01/14/26: Cynopsis Jobs
Wednesday January 14, 2026 The 2026 Convergent TV Influence Awards Breaking: Meet the 2026 Leaders Defining Convergent TV The Convergent TV World Influence Awards honor the brand and agency leaders shaping the future of video advertising. Honorees from P&G, Johnson & Johnson Innovative Medicine, Bayer, Best Buy Ads, Horizon Media, dentsu, Omnicom Media Group, WPP, […]
Cynopsis 01/14/26: Anheuser-Busch Is Set to Score
Wednesday January 14, 2026 IN THE NEWS Trevor Noah will return for a sixth and, it appears, final time hosting the Grammy Awards. Noah will also serve as executive producer for the event, which is moving to ABC from CBS, its broadcast home since 1973, next year. “I am beyond thrilled to welcome Trevor […]
Cynopsis 01/13/26: A “Shore” Thing for Paramount+
Tuesday January 13, 2026 IN THE NEWS Paramount Skydance is pressing ahead with its bid to acquire Warner Bros. Discovery, filing a lawsuit to force WBD to disclose details of its $82.7 billion agreement with Netflix, which Paramount argues is inferior to its own $108.4 billion offer. “WBD’s stockholders have an immediate need for […]
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