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Cynopsis 02/10/26: Scripps Sells Court TV
Tuesday February 10, 2026 IN THE NEWS Sunday’s Super Bowl halftime show starring Bad Bunny is expected to set a viewership record, topping the 133.5 million viewers who tuned in for Kendrick Lamar last year. As for the All-American Halftime Show, the alternative event drew up to 6.1 million concurrent viewers on its YouTube […]
02/09/26: Cynopsis Media Tech Update
Monday February 9, 2026 TOP MEDIA TECH NEWS Anthropic and ChatGPT went toe-to-toe in this year’s Super Bowl with commercials meant to position their popular large-language models as the most superior and user-friendly. Anthropic launched an ad for the Big Game showcasing Claude AI – and it’s a not-so-thinly veiled jab […]
Cynopsis 02/09/26: Olympics Ratings Off to a Strong Start
Monday February 9, 2026 IN THE NEWS The opening ceremony of the Winter Olympics in Italy averaged 21.4 million viewers on NBC and Peacock, up +34% from the opener for the 2022 Games in Beijing, according to Nielsen and Adobe Analytics. “We are off to a strong start with Friday’s captivating Opening Ceremony highlighted […]
02/08/26: Cynopsis Jobs
Sunday February 8, 2026 CONVERGENT TV WORLD 2026 Think You Know Convergent TV? Prove It. Submit your answers for our Family Feud–style game, Survey Says! Who Really Knows Convergent TV? Your insights power the live showdown on stage this March. TAKE THE SURVEY FEATURED JOB BROADCAST ENGINEER >> HIGH POINT UNIVERSITY/HIGH […]
Cynopsis 02/06/26: “Dark Winds” Renewed for Season Five
Friday February 6, 2026 IN THE NEWS How do theater owners feel about the pending merger of Netflix and Warner Bros. Discovery? Two days after Netflix Co-CEO Ted Sarandos was grilled in a Senate hearing, trade organization Cinema United wrote to the Senate Judiciary Subcommittee on Antitrust, Competition Policy & Consumer Rights. “If Netflix […]
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TV Ad Buying Is ‘Massively Siloed’ – Can AI Help Change That?
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Walton...How Streaming Is Democratizing the Biggest Ad Stage in America
By Philip Inghelbrecht CEO & Co-founder, Tatari TV The Super Bowl has evolved beyond a...Is the Super Bowl Still Worth It?
The Super Bowl was once the ultimate advertising mic drop. Today, it’s less a standalone...
