“Today we’re celebrating advertising and the extraordinary content that makes this industry the best it has ever been,” said NBCUniversal’s Linda Yaccarino, Chairman of Advertising and Client Partnerships, from the stage of Radio City Music Hall. In between appearances by the likes of Ted Danson, Tina Fey and Amy Pohler, Oscar winner Rami Malek, Olympic gold medal winners and a trio Kardashians, came news that NBCU’s streaming service, set to launch next year, will be free and ad-supported. “While other companies are pushing advertisers out, we’re bringing them in,” said Yaccarino of the service, which will have “new originals and a gigantic library of old favorites.” Of note: Despite the money being pumped into originals, The Office is the number one show on Netflix.NBCU’s Telemundo announced a 2019-20 lineup of multiplatform programming featuring more than 900 hours of original content to an audience that yields $1.7 trillion of buying power. La Reina del Sur star Kate del Castillo, together with La Voz coach Luis Fonsi – who gave a special performance of hit Latin songs – were showcased at the NBCU event. Monday night, Telemundo feted advertisers at the Hammerstein Ballroom with a concert by Pitbull.
Bravo announced the inaugural BravoCon, an interactive experience for fans featuring live performances, insider panels, unique activations and VIP access to Bravo’s biggest shows and Bravolebrities that hits NY Friday, November 15-Sunday, November 17. As part of the event, Watch What Happens Live with Andy Cohen will host an evening extravaganza filmed in front of […]
OWN unleashed a trailer and key art for the season 4 return of drama series Queen Sugar, on Wednesday, June 12 at 9p. New season follows the Bordelon family as they discover Nova is publishing her memoir that divulges long-held family secrets.
NASCAR announced a $2 billion merger with International Speedway Corp., picking up ownership of 12 tracks that host NASCAR races, including Daytona International Speedway, Talladega Superspeedway, Darlington Raceway and Homestead-Miami Speedway. ”We are pleased with the progress that the negotiation and execution of the merger agreement between NASCAR and ISC represents,” NASCAR said in a […]
NextVR and the National Hockey League in association with Disney Streaming Services will offer fans free on-demand virtual reality game highlights of the 2019 Stanley Cup Final featuring the Boston Bruins vs. St. Louis Blues. Following each game of the Stanley Cup Final, fans will be able to access highlights in the Stanley Cup Final […]
With the NCAA out of the esports picture for the foreseeable future, Riot Games announced the formation of the Riot Scholastic Association of America – designed to serve as the governing body for Riot’s college and high school esports activity and level up Riot’s continued support for scholastic esports, including scaling competitive operations, creating a […]