It’s a jungle out there: Cupcake Digital’s first Rio storybook app debuts today

It’s a jungle out there. Cupcake Digital has a global deal with Twentieth Century Fox Consumer Products to bring Blu and Jewel, the stars of the upcoming Rio 2 film and its 2011 predecessor Rio to mobile devices with new interactive storybooks and activity apps. The Rio storybook app debuts today, with the Rio 2 app slated for April 3, before the film hits theaters. Additional Rio apps are scheduled for release surrounding the DVD release and beyond. “The growth of the digital book and app market has given Fox Consumer Products the opportunity to engage Rio fans in a highly interactive way,” said Roz Nowicki, EVP, global sales, and retail at Twentieth Century Fox Consumer Products. “Partnering with innovative storybook app developer Cupcake Digital delivers the technology to propel one of our core brands into the digital book and apps space.”

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