BrightRoll held its annual Video Summit in New York City yesterday, and presented a new study with Nielsen about the connection between mobile video and TV. The study found:
– A marketer’s increase in cost per target rating point (TRP) doubled once they hit the 60-70 percent for a TV campaign.
– TV and mobile video can bump up a marketer’s targeted reach by 12.7 percent (CPG targeting females 25-54).
– Brands’ cost per TRP is estimated to drop by 13.7 percent when they spend 15 percent of budgets on mobile.
“There are still some things missing, and the ability to plan against mobile is a ways off. I also think we have yet to figure out creative on mobile,” Nielsen’s Managing Director of Digital Andrew Feigenson said.
A carriage dispute left Dish’s 14 million subscribers without Turner channels late Monday. “Despite our best efforts, we were unable to reach an agreement with Dish Network, and they have unilaterally decided to pull CNN, Cartoon Network, Adult Swim, truTV, TCM, HLN, CNN en Espanol and Boomerang off the air uponthe expiration of our current [...]
POP landed its first original scripted project: Schitt’s Creek. The comedy, created by and starring Eugene Levy (American Pie) and his son Daniel, centers on a formerly filthy rich video store magnate, his soap star wife (Home Alone’s Catherine O’Hara) and their kids. “This show answers the question – what would the Kardashians do if [...]
Nielsen and Adobe Systems are partnering to build a cross-platform system to measure viewership of digital videos across all Internet-connected platforms. Nielsen Digital Content Ratings will integrate Nielsen’s digital audience measurement products with Adobe Analytics and the Adobe Primetime platform for “currency grade content metrics,” said the companies. Among those participating in the digital ratings [...]
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Peyton Manning’s record-breaker pushed NBC Sports to a season high, according to Nielsen. The Broncos victory ranked as NBC’s most-watched Sunday Night Football game of the season, with an average of 23.8 million viewers. Through eight NFL telecasts, NBC is averaging 22.1 million viewers. Top markets include Denver with a 47.1/68, followed by Sacramento, San [...]