Nov. 21 sees the Rocky film franchise take another step forward with the premiere of CREED II. The follow-up to the surprise hit from just a few years ago once again sees Michael B. Jordan, Sly Stallone, Tessa Thompson take center stage, with the return of Dolph Lundgren, Brigette Nielsen, Andre Ward in the series, […]
Monster Energy signed on for a renewal to continue its global partnership with Bellator. The three-year agreement sees Monster Energy. “The partnership with Monster Energy has been an important component of our business since day one,” said Bellator President Scott Coker. “They have played a factor in our success and we are thrilled to announce […]
FOX Sports and Major League Baseball have reached a new multi-year, multiplatform rights agreement that expands the network’s television, digital and Spanish-language rights for the next decade in a deal reported to be worth $5.1 billion. Highlights will see FOX Sports and FOX Deportes maintain the television rights to MLB’s jewel events, including serving as […]
Amazon served up a breakdown of streaming habits for Thursday Night Football so far this season, with the 7 NFL games on Prime Video and Twitch combined reaching 14.7 million total viewers in over 200 countries and territories and all 50 states, up 22% over this time last year. The average-minute audience watching NFL games […]
BODYARMOR is in as the Official Sports Drink of NCAA championships, including March Madness, beginning in 2019. The new deal will see the brand’s logo seen on coolers, cups, water bottles and on sidelines and bench areas at NCAA championships. “The NCAA has 90 exhilarating championships, including March Madness, one of the most exciting events […]
NIKE opens its newest Nike House of Innovation today as Nike NYC: a 68,000 sq. ft., six-level, cross-category premium Nike store and “representing the best of Nike global product, experiences and sport innovation.” The venue will engage consumers with best-in-class digital and physical services combined with premium products, experiences and features to create a new […]
FOX Sports laid out is plans with Premier Boxing Champions in a big way, rolling out a fight lineup that will include eight televised world title bouts during the first three months of the new deal. The upcoming schedule includes five world-class boxing fight nights live on FOX and FOX Deportes, four more on FS1 […]
NBC Sports Group is taking on Monster Energy NASCAR Cup Series Championship this Sunday with programming running across NBC, NBCSN, NBCSports.com and the NBC Sports app. As a complement to NBC’s primary broadcast of the NASCAR Cup Series Championship race from Homestead-Miami Speedway, NBCSN’s NASCAR Hot Pass telecast will also offer simultaneous live coverage dedicated […]
As the college football regular season winds down and the college basketball season gears up, the Pac-12 Conference continues to notch up its lineup of partnerships, unveiling a slate of expanded alliances (with Audi and Dr Pepper) as well as a new sponsor (Jack in the Box) for the Pac-12 Football Championship Game. Other partners […]
FOX Sports’ coverage of Ohio State’s win over Michigan State led the day in college football Nielsen numbers, snagging a 3.8 score in metered markets to rank as the highest-rated college football game of the day. That contest was also FOX’s second highest-rated game of the season in the sport, up 36% over last year’s […]
