CBS Sports Digital prepares for evolution

CBS Sports Digital prepares for evolution

Amid a landmark year for CBS Sports Digital in 2017, where the outlet’s platforms ranked second in comScore’s sports category for the fifth consecutive month in December and saw 9% year-over-year growth in 2017, the group kicked off 2018 with the announcement that it had promoted Jeff Gerttula to Executive Vice President and General Manager […]

Pringles stacks up Super Bowl plans

Pringles stacks up Super Bowl plans

Pringles is making its maiden voyage for the Super Bowl, announcing that the brand will launch its first-ever Super Bowl advertisement. Bill Hader will star in the 30-second spot, which will showcase ‘flavor stacking’, where consumers blend different flavors to create new ones. “The Pringles Super Bowl advertisement is an opportunity to show people a […]

NBA All-Star’s Walk of Fame

NBA All-Star's Walk of Fame (Facebook)

The 67th NBA All-Star Game will once again pit LeBron James versus Stephen Curry, who have been named team captains after finishing as the All-Star starter from each conference who received the most fan votes in his conference. Team LeBron vs. Team Stephen will take place on Sunday, Feb. 18 at 8p on TNT and […]

Facebook sets sights on new arena

Facebook's sets sights on new arena (Facebook)

ESL announced that the world’s top Counter-Strike: Global Offensive competition, CS:GO Pro League will now run exclusively to Facebook in 2018. In partnership with WESA, the deal kicks off with the upcoming Season Seven starting Feb. 13 and run for four seasons of Pro League, through December 2019. ESL will also broadcast one of its […]

NASCAR/ISC refill Coke machine

NASCAR/ISC refill Coke machine (Facebook)

Coca-Cola is tapping International Speedway Corporation and NASCAR through an extension to each of its long-standing partnerships through 2023. Described as a “first-of-its kind integrated agreement,” the deal with ISC will continue Coca-Cola’s position s at 21 race tracks in 2018 while the brand continues its role as the ‘Official Soft Drink of NASCAR’. “This […]

Katie heads home

Katie heads home

Katie Couric is heading home to NBC, where she will co-host the Opening Ceremony for the XXIII Olympic Winter Games in PyeongChang. Couric will join host Mike Tirico in the booth for the Opening Ceremony, which will air on Feb. 9 at 8p. Also joining NBC’s Opening Ceremony coverage will be Joshua Cooper Ramo, Co-CEO […]

NBC fuels Dale’s launch

NBC fuels Dale's launch (Facebook)

Dale Earnhardt Jr. is making an early start for NBC Sports, with the company announcing that he will now make his NBC debut as a contributor for the network’s coverage of Super Bowl LII on Feb. 4, followed by the XXIII Olympic Winter Games, beginning Feb. 8. In PyeongChang, he will “explore the culture, people, […]

ESPN’s 2018 Top Rank card

ESPN's 2018 Top Rank card (Facebook)

Top Rank on ESPN has its early 2018 card in place, announcing fight dates for the first seven months of the year. Bouts include Ray Beltran on Feb. 16, WBO featherweight world champion Óscar Valdez on March 10, and Irish Olympian Michael Conlan on St. Patrick’s Day. Top Rank on ESPN kicks off its 2018 […]

Golf Channel’s walk off

Golf Channel’s walk off (Facebook)

Union workers handling video and audio production for Golf Channel events walked out Sunday following stalled contract negotiations and caused disrupted and limited coverage of three events including the final round at the Sony Open. Golf Channel had been negotiating an agreement for nine months with International Alliance of Theatrical Stage Employees, per the AP. […]

Divisional round lifts NFL numbers

Divisional round lifts NFL numbers (Facebook)

A wild Vikings win over the Saints handed FOX Sports with an estimated audience of 35.645 million viewers along with a 19.3/35, according to estimates released by Fox Sports on Monday, via USA Today. That marks a new high for the season, but was off-pace by 27% from last year’s numbers, when a Packers/Cowboys matchup […]

CynCity

Cynsiders

Instagram