Upfronts

Cynopsis Backstage at the Upfronts – 05/13/15: NBC, FOX, Azteca

A CYNOPSIS MESSAGE FROM NBCUNIVERSAL PASSIONATE TOGETHER NBCUniversal has a potential reach of 93% of U.S. Hispanics each month. Propelled by electrifying programming and big events, NBCUniversal Hispanic Group taps into Latino passion points to capture all the diversity of this influential consumer group for you. Let’s get together. Learn more at together.nbcuni.com NBCUniversal Hispanic […]

CYNOPSISMEDIA Presents: Upfront With: Azteca America

CYNOPSISMEDIA Presents: Upfront With: Azteca America   Azteca America got an early start on the road this Upfront season, touting new programming, its participation in digital and TV programmatic platforms, and the creation of in-house digital content provider Azteca Glassworks Studio. Meanwhile, as execs were making presentations to advertisers across the country, the story got […]

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Defy Media 05/01/17

Defy Media At its NewFront presentation at the PlayStation Theater in New York’s Times Square, Millennial-oriented digital media company Defy Media announced its upcoming content slate. But first, it had some barbs for the traditional media industry. Defy President Keith Richman told the crowd that traditional media lacks the youth and diversity to know how […]

Digitas Digital 2013

NewFronts 2013: Digitas For Digitas, the main goal of its event was to educate the audience, many of which were clients, on how to approach digital media. “Today’s conversations are going to be all about context,” said Tony Weisman, CEO of Digitas North America. “Because in the right context, your brand content will thrive, and it […]

DigitasLBi Upfront: May 1, 2014

Fresh from its announcement of signing on with Google Preferred, DigitasLBi presented its NewFront yesterday at the Skylight Modern. The theme of the afternoon was “fearlessness” (see Digital Spotlight below) and how to lead a brand to greatness. Plenty of people were on hand to support the message, including Linked In’s Dan Roth, Puma’s Remi […]

Discovery 03/28/17

Discovery Channel Announces 2017-2018 Upfront Programming Slate Discovery Returns with an Ambitious Lineup of 20 Returning Series and 18 New Ones (NEW YORK) – Today, Discovery Channel unveiled the primetime programming slate for the 2017-2018 television season. Discovery has an ambitious lineup of 20 returning series and 18 new ones. New series include DARKNESS, HOUSE […]

Discovery Channel 03/28/17

Discovery Channel Announces 2017-2018 Upfront Programming Slate Discovery Returns with an Ambitious Lineup of 20 Returning Series and 18 New Ones (NEW YORK) – Today, Discovery Channel unveiled the primetime programming slate for the 2017-2018 television season. Discovery has an ambitious lineup of 20 returning series and 18 new ones. New series include DARKNESS, HOUSE […]

Discovery Communications 03/28/17

March 28 Discovery Communications Discovery Communications held an Upfront event in NYC on Tuesday, and it was good news all around. “As a company, we’re showing some tremendous growth and momentum,” said president and CEO David Zaslav. “Our channels have grown in a meaningful way, our channels are on brand, and we’re doing a great […]

Discovery Communications 03/28/17

March 28 Discovery Communications Discovery Communications held an Upfront event in NYC on Tuesday, and it was good news all around. “As a company, we’re showing some tremendous growth and momentum,” said president and CEO David Zaslav. “Our channels have grown in a meaningful way, our channels are on brand, and we’re doing a great […]

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