Welcome to Cynopsis Jobs

Role Purpose

The Lifestyle Networks portfolio is looking for a Senior Analyst who will leverage various data sources to develop data-driven strategies for optimizing viewership and monetization across Bravo, E! and Oxygen. 
 
The person in this role will report directly to the Senior Manager, Research & Strategic Insights and will partner with Finance, Consumer Marketing, Promo Scheduling, and Development to directly impact content strategy and audience targeting.  In the increasingly fragmented media landscape of today and the future, the ideal candidate will play an essential role in helping our networks connect quality content with the target audience on a variety of platforms.
 
Ideal applicants will be strategic thinkers and insights-producers, will possess relevant experience, a passion for media research, and enthusiasm for media/entertainment across all screens.
 
Responsibilities

• Leverage deep understanding of Nielsen data to develop innovative & comprehensive analyses around viewing behavior and new content opportunities for Bravo, E! and Oxygen
• Utilize various data sources to better understand marketing effectiveness and improve Bravo, E! and Oxygen’s audience reach and frequency
• Assist in the creation of presentations designed to educate senior members of the Lifestyle networks on consumers’ changing entertainment and technology profiles
• Report on recent competitive successes & SVOD trends in the unscripted landscape

Responsibilities

NBCU is seeking a Senior Director of Insights & Positioning to drive research innovation, measurement opportunities and forward-thinking sales solutions for the Olympics.  S/he will possess the business and analytical acumen necessary to interpret and anticipate client needs, understand business implications and position insights effectively, with a focus on meeting sales revenue goals. The individual will possess solid personnel management and communication skills, a strong analytical background and be technically proficient with linear & digital media research tools.
 
Duties and Responsibilities

• Partner with the VP of Insights & Positioning, Sports to define challenges and develop solutions that help drive revenue for media in / sponsorship of the Olympics
• Leverage analytics, research and data to create compelling narratives and impactful sales presentations
• Utilize syndicated and custom research tools to effectively position the value proposition of linear & digital assets to agencies & advertisers
• Develop content, consumer and category insights to support B2B marketing opportunities
• Design, build and execute custom, unified measurement plans that link NBCU ad performance and/or Olympic sponsorship to brand KPIs
• Demonstrate the ROI of media buys across linear & digital properties through full-funnel analysis of campaign performance; present results to external/executive audiences
• Drive collaboration across NBCU to transform legacy media measurement and deliver business outcomes for clients
• Respond to requests for data and metrics from across the organization and proactively disseminate insights that help facilitate sales
• Manage, mentor and coach a high-performing team, with a focus on both day-to-day project oversight and long-term career growth
• Partner across NBCU Insights & Measurement team to deliver on organizational needs; become a trusted advisor and partner for Olympics sales leadership
• Cultivate relationships with leading and emerging research partners; explore and evaluate new metrics

A+E Networks, a global entertainment media company with six original brands (A&E®, HISTORY®, Lifetime®, LMN®, FYITM and VICELANDSM), is looking for a temporary Social Media Insights & Analytics Consultant for a 4 month maternity fill. This role is to support the Director of Consumer & Social Media Insights. Role will provide insight to inform:

Digital monetization team, to guide strategy, provide feedback on performance, and identify key opportunities to build A+E’s presence across social platforms and maximize revenue. A+E Networks’ social media presence (126+ million fans and followers) and audience profile, as well as social industry trends.

The role provides a unique opportunity to work across brands and across social media platforms, including YouTube, Facebook, Instagram, Twitter, sand others. Candidates should have knowledge of the social data ecosystem, including native reporting platforms, 3rd party tools and aggregators, and social listening platforms.

Responsibilities:

• Produce data-driven insights to inform A+E Networks’ social monetization strategies and programming / marketing strategies to maximize social content reach and its performance
• Integrate data and insights into digital content development process to help guide the video monetization team’s strategy, creative, and best practices
• Support regular social media reports to better understand social platforms and corresponding audience reactions and behaviors as well as track video content performance across social channels, and provide recommendations to maximize revenue and ensure positive ROI
• Support the completion of ad-hoc requests related to social media and video monetization

Sesame Workshop is looking for an Analyst/Senior Analyst, Media & Market Research who is an experienced market research professional to support company-wide market research needs. The Research Analyst will play a pivotal role in managing the day-to-day market research activities related to Sesame Street, Sesame Workshop and various business endeavors. This right candidate would be responsible for supporting the market research team across a variety of projects inclusive by not limited to rating analysis, syndicated research analysis, analyzing primary research data, creating sales sheets for business teams, etc.   

Please note:  This position is based in Sesame Workshop’s NYC office and requires a fulltime M-F 9:30 AM-5:30 PM commitment.  

Who you Report to:  This position reports to the Senior Director Market Research but will be working closely and in support of the Vice President Market Research and Senior Manager Market Research.

Responsibilities Include: 

• Day to day support for the research team
• Responsible for creating and distributing monthly rating reports
• Answer ad-hoc requests from business units across the company which may include creating sales sheets or pitch decks for various needs
• Be responsible for sending out “landscape updates” to the internal teams including quarterly competitive show update
• Be responsible for creating and distributing reports on various syndicated data including E-score, Brand Trends, Digital TV reports, etc.
• Support the market research team on various primary research projects

Sesame Workshop is looking for a Senior Research Analyst who is an experienced market research professional to support company-wide market research needs. The Research Analyst will play a pivotal role in managing the day-to-day market research activities related to Sesame Street, Sesame Workshop and various business endeavors. This right candidate would be responsible for supporting the market research team across a variety of projects inclusive by not limited to rating analysis, syndicated research analysis, analyzing primary research data, creating sales sheets for business teams, etc.   

Please note:  This position is based in Sesame Workshop’s NYC office and requires a fulltime M-F 9:30 AM-5:30 PM commitment.  

Who you Report to:  This position reports to the Senior Director Market Research but will be working closely and in support of the Vice President Market Research and Senior Manager Market Research.

Responsibilities Include: 

• Day to day support for the research team
• Responsible for creating and distributing monthly rating reports
• Answer ad-hoc requests from business units across the company which may include creating sales sheets or pitch decks for various needs
• Be responsible for sending out “landscape updates” to the internal teams including quarterly competitive show update
• Be responsible for creating and distributing reports on various syndicated data including E-score, Brand Trends, Digital TV reports, etc.
• Support the market research team on various primary research projects

THE ROLE: AP Researcher/Booker

Responsible for supporting the producing team in building individual events and exhibits for HistoryTalks and HistoryCon.

MORE ABOUT WHAT YOU’LL DO:

Tracking activities, schedules and budgeting benchmarks.

Support partnerships and build workflows to insure smooth, efficient operations.

Please note project assignment associates are engaged to provide service to A+E Networks on a temporary basis in connection with a specific project. Project assignment associates are hired and employed through a third party vendor with a duration/tenure of no longer than eighteen (18) months.

The Analyst will be a key member of USA and SYFY’s Multiplatform Research team, responsible for regular reporting of TV and multiplatform audience metrics to internal stakeholders including Programming/Scheduling, Marketing, Press, and Finance. This individual will be adept at both data analysis and storytelling, able to transform large data sets into actionable insights.
 
 
Responsibilities (could include, but are not limited to):

• Collect, analyze, and interpret audience data (Nielsen) for recurring reports and ad hoc requests
• Handle regular weekly, monthly and quarterly channel performance reports
• Create in-depth reports on USA and SYFY content and competitive programs, synthesizing information from multiple data sets
• Identify multiplatform viewership trends that are relevant to the network and its target audience
• Help position research data in a creative and concise manner