FX Networks is seeking a Director of Media Planning who will manage the media exposure metrics and monetary value of all on-air, digital, and cross channel promotional inventory supporting FX Networks. This position will be responsible for monitoring and allocating media levels against FX Networks’ programming properties. Responsibilities: Track and analyze awareness levels against media [...]
FX Networks is seeking a Director of Media Planning who will manage the media exposure metrics and monetary value of all on-air, digital, and cross channel promotional inventory supporting FX Networks. This position will be responsible for monitoring and allocating media levels against FX Networks’ programming properties.
Track and analyze awareness levels against media exposure levels on all FX Networks platforms including: linear networks, FX/FXM/FXX; non-linear platforms, VOD/EST, FXNOW, FXNetworks.com, FX on Hulu.
Cross-referencing promotional logs, research data, and inventory valuation.
Review and analyze promotional schedules with VP of Media Planning and Scheduling and VP of Advertising & Media.
Supervise and execute the placement of media schedules and logs for FX Networks VOD, FX Productions EST, FXNOW, FXNetworks.com and FX on Hulu.
Developand present on-air and digital promotional media strategies against FX Networks and cross channel properties detailing metrics, valuations, and projected results.
Manage the integration of internal promotional planning and media schedules for FX Networks on-air/VOD/EST/FXNOW/FXNetworks.com with off-air paid media planning and buys.
College degree in marketing, communications, research, business or liberal arts strongly preferred.
Minimum 7 years’ experience in the planning and placement of broadcast, cable and digital media required.
Must have firm understanding of the broadcasting, media planning, operations and scheduling lexicon.
Agency experience preferred.
Must be able to manage and perform under tight deadlines with superior attention to detail.
Strong communication skills are required. Must be able to quickly and concisely provide direction and supervision. Communication with various departments required on a daily basis is necessary.
Mathematical and reasoning skills are essential. Must have expertise in analyzing program and research data, calculating program & commercial avails, and accurately positioning promotional elements to maximize effectiveness.
Requires outstanding understanding of the network computer systems used to access research, programming and scheduling information. Familiarity with computer systems, Microsoft Excel, and Microsoft Word, Microsoft Outlook requested.
Must have strong attention to detail along with the ability to collaborate and interface with both technical and creative colleagues.
Must have a current and deep understanding of the media landscape with particular emphasis on the competitive programming marketplace.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.