Meet Peacock, NBCUniversal’s new, wildly entertaining streaming service that combines timeless shows and movies with timely news, sports and pop-culture. We’re growing our team of smart, hungry, and upbeat doers who crave the chance to build something new at the epicenter of content, tech, and culture. We need fearless leaders and pop-culture fiends who work hard and [...]
Meet Peacock, NBCUniversal’s new, wildly entertaining streaming service that combines timeless shows and movies with timely news, sports and pop-culture.
We’re growing our team of smart, hungry, and upbeat doers who crave the chance to build something new at the epicenter of content, tech, and culture. We need fearless leaders and pop-culture fiends who work hard and fan hard. Creative problem-solvers who just so happen to be the reigning champs at Parks & Rec trivia night. So if this sounds like you, join our flock. And we promise, we won’t put your stapler in Jell-O.
We are looking for a world-class strategist who will bring every aspect of our brand to life—from go-to-market planning, to IP, to audience development. Our Manager will engage with the full spectrum of customer/category/cultural insights to develop an overarching messaging strategy, as well as IP/campaign messaging that aligns with our programming cadence and acquisition strategy. The Strategy Manager will help produce marketing performance reviews and work in lock-step with brand & insights colleagues to monitor brand health, on-going consumer studies and category trends. They should have an uncanny ability to bring insights, ideas and recommendations to life using great storytelling and excellent data visualization skills. Responsibilities could include, but are not limited to:
Work with the Head of Brand Strategy to define the architecture of our master brand, audience cohorts and IP launches
Develop a comprehensive communications strategy, determining audience, messages, and targets based on previous evaluation/learnings as well as future insight and business/market context
Proactively lead re-evaluation of plans throughout the year, making recommendations on revisions or potential challenges and identifying key opportunities to help drive the product’s success
Build and maintain the brand framework model, which outlines our vision, purpose and proposition, working closely with internal stakeholders; own the framing and re-framing of that story as inputs evolve, and how we circulate that to internal stakeholders
• At least 6 years of brand planning/marketing strategy experience (TV/DTC) from the entertainment, advertising, or consumer products industry, with demonstrated ability to develop and drive strategic marketing plans for large, complex organizations • Big picture strategic thinker with the ability to analyze/interpret data and translate research into actionable results, for a range of audiences, through effective storytelling and presentations • Demonstrated excellent presentation, collaboration and interpersonal skills • Demonstrated track record of success in managing high profile brands and marketing campaigns to include the full spectrum of deliverables from strategic positioning to driving engagement • Willingness to travel as required by the position
• Mastery of PowerPoint and Keynote • Experience with new brand creation and brand architecture • Thorough understanding of the complexities of an entertainment/DTC organization and how the disparate parts make up the whole, and their interdependencies • Proven experience influencing cross-functional teams to come up with ideas that are bigger than the sum of their parts to foster a shared sense of ownership and success. • Ability to collaborate with and influence senior executives • An ambidextrous thinker who is both analytical and highly creative • Ability to sell ideas up, down and across an organization • A collaborative spirit, able to bring together cross-functional groups to a single purpose • Fantastic project manager talents to stay organized and execute numerous projects simultaneously
The Ad Council is seeking an Assistant Media Manager (AMM), Media Strategy and Agency Relations who is passionate about using their talent for social good work. This person will be responsible for working with the Media Strategy team to provide strategic insight, outreach planning, and relationship management. The AMM will be responsible for assisting day-to-day [...]
The Ad Council is seeking an Assistant Media Manager (AMM), Media Strategy and Agency Relations who is passionate about using their talent for social good work. This person will be responsible for working with the Media Strategy team to provide strategic insight, outreach planning, and relationship management.
The AMM will be responsible for assisting day-to-day management of relationships with pro-bono media agencies across all campaigns. This person will internally collaborate with various departments to ensure media strategy is at the core of our campaign development and outreach process.
This role requires a foundation in the media or advertising industries. Experience in media strategy, planning, or buying strongly preferred. Exposure to best in class media and agency partners. Opportunities to learn and grow both as a team and individual.
ROLES AND RESPONSIBILITIES:
Key member of media strategy team, working closely with stakeholders including external pro-bono media agency partners, and internal employees from Strategy & Evaluation, Analytics, Campaign Development, Digital, Public Relations and Social Media to create and update customized media outreach plan and tactics.
Take a lead role in our Quarterly Planning Process, including meeting preparation, tech and framework, facilitating planning when underway, and reporting out to campaigns.
Run and interpret syndicated and secondary media research to create media target profiles and recommendations. Assist Media Strategy team in weighing all research components and be able to craft thoughtful and impactful campaign media strategies.
Support directors as a liaison to and manage ongoing interactions and deliverables with media agency partners.
Use target insights to strategize partnership opportunities among media and tech companies. Collaborate with Media Outreach and PR to bring content partnerships to fruition, optimize performance and analyze results.
Help champion organizational voice of media strategy and media agency relations via contribution to corporate communications (i.e. Adlibbing blog) and events (i.e. internal all-staff meetings and share outs).
Maintain knowledge of current media industry issues and trends and help identify media outreach best practices that lead to better results, in order to foster more effective outreach activities.
A Bachelors’ degree with 2-3 years of experience in the media or advertising industry
Experience working at an agency preferred
Client or relationship management skills
Deep knowledge of the media landscape
High level of organization, analytics, and communication skills
A strong project manager who thrives on being organized and detail-oriented in a fast-paced and deadline-driven environment
A team player who works well with others and builds relationships easily
Strong computer skills, particularly Excel and PowerPoint
Desired but not required:
Experience working with and analyzing data from MRI, Nielsen Media Impact, ComScore, DCM, Double Verify, Google Analytics, Salesforce, Tableau