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CNN seeks a Manager of Program & Content Strategy. Working closely with the Director of Program & Content Strategy, this role develops and executes programming rollout plans for both CNN & HLN. The position helps to shape CNN content strategy, seamlessly blending its unique combination of live news, big-scale special events, original non-fiction series, and documentary films. The role helps to position HLN as a growing leader in the non-fiction true crime space by optimizing its burgeoning inventory of original series and documentary events. Responsible for managing the daily aspects of on-air programming and schedule communications, the role also engages in larger projects to enhance content strategy across all platforms while working in a 24×7 breaking news environment across the most-watched cable news channel.

The Daily

• Works with the Director and VP of Program & Content Strategy to create schedules and rollout plans for CNN and HLN programs. Collaborates with Research teams to analyze performance and uses the data to pitch schedule plans that best optimize content. Responsible for tracking inventory and confirming rights availability with Business Affairs & Legal groups. Also works with Program Development on Original Series planning and with Production teams to ensure delivery.
• Maintains schedules and ensures accurate communication of programming plans around the organization – this includes liaising with Master Control, News Operations, Sales, and others. Speaks to overall strategy in planning meetings and helps create executive presentations showcasing long-range and short-range goals. Also, coordinates across sister networks, CNN International and CNN Español, to communicate simulcast details and facilitate content sharing.
• Assists the Director in creating strategic tools that better enhance scheduling processes, ratings analysis, and metadata optimization. Contributes to the continued evolution of the SmartView internal schedule viewing platform and serves as eventual point person for the transition to a new linear scheduling system.
• Operates as a leader with junior team members on special projects, including initiatives surrounding tentpole news events. Helps to manage the tracking of competitive programs, anniversaries, and current events in order to optimize scheduling pegs for stunts and other special programming. Also analyzes industry trends to aid in group awareness of non-linear and emerging platforms.

Strategist, A&E Video Monetization Job Description:

• Manage the strategic digital scheduling strategy and rollout of assets on YouTube for maximum visibility of content.
• Analyze platform data daily to inform content decisions
• Manage the Coordinator, Short Form Monetization on community management and META data development
• Partner with Preditors to strategically greenlight content (scene lifts/mash-ups/compilations) to maximize revenue and support linear priorities
• Lead communication with outside management agencies and vendors for brand related priorities
• Work with production and programming partners to determine opportunities to adjust and maximize supplier short-form
• Internal point of contact for all business needs related to brand content on distribution platforms (programming, linear, digital, legal, etc)
• Coordinate marketing opportunities for content (snipes to platforms, ensuring alignment with linear priorities)
• Partner with Analytics to propose A/B testing of content types and publishing cadence

WHAT YOU’LL LEARN:

On our team, you’ll act as a mini-GM of your business.  You will be given a revenue goal, access to data, hours and hours of content and editing resources.  You’ll develop a content and promotional strategy for A&E’s digital video and prove that digital videos can make money.