Second-screen TV app Zeebox rebranded to Beamly, focusing further on the social side of the app with the female demographic in mind. “Zeebox becoming Beamly speaks to the major revolution it has undergone since launching in the U.S. 18 months ago,” Beamly’s SVP of Marketing Jen Kavanagh told Cynopsis. “From a TV guide to a full blown social app for TV; [Our users] were looking for a singular place where they can track their favorite shows, celebrities and other fans passionate about a show. They also skewed two-thirds female, and predominantly between the ages of 16 and 24.” Beamly is bringing 100 TV and pop culture influencers to host TV rooms in the app, including YouTube’s Tyler Oakley, Sawyer Hartman and Kalel Cullen. Current partners NBCU (Oxygen and Bravo) and Viacom as well as new network partners can syndicate Beamly’s TV rooms and social suite directly on their sites. Beamly is available for free on Apple and Android devices.
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