YouTube star Preston Arsement is picking up a piece of Dallas-based Envy Gaming, where he will now serve as an investor with plans to produce content featuring the Envy brand across his video and social media channels. Arsement launched a YouTube presence in 2010 and has built a social media following of more than 11 million fans.

“Preston embodies the core values and brand pillars of our organization. The authentic connection to fans and the path he took in becoming a premier gaming celebrity is just incredible. Preston is arguably the biggest gaming personality in Texas but has stayed humble and committed to his craft. We are thrilled to have him onboard as a partner in our organization and know Preston will help Team Envy grow significantly,” said Mike Rufail, owner and CEO at Envy Gaming.

“Having one of the most respected esports organizations in the world located in my backyard in Dallas is really special. I’m very selective of where I attach my brand but with Envy I have known and respected what they stand for since I first started playing Call of Duty,” said Arsement. “My goal has always been to inspire my viewers, fans, and my family and friends with quality content that shows a passion for what I do – and I’m excited to take that to the next level with a world-class organization like Envy that shares my love for gaming.”