YouTube’s extravagant NewFront event, dubbed ‘Brandcast’, was held at Manhattan’s Javits Center. To lead off the presentation, CEO Susan Wojcicki acknowledged the company’s recent brand safety crisis, which has seen a slew of advertisers suspend YouTube advertising upon learning that their ads were appearing on extremist videos. “We apologize for letting some of you down,” she said. “We can and we will do better.” Left unsaid was what, exactly, Google and YouTube plan on doing to address the crisis. No precise plans or timelines were laid out. The presenters – which included not only Wojcicki, but stars like James Corden and Kevin Hart – chose instead to focus on YouTube’s upcoming content efforts. Most notably, the company is planning to launch a number of new original shows, not on the YouTube Red SVOD service, but on the traditional ad-supported side. The video giant announced six new shows in total – all unscripted – including content from Hart (hence his presentation duties), musician Demo Lovato, and Ellen DeGeneres. Singer Katy Perry also made an appearance, announcing that she’ll participate in Best.Cover.Ever, a new singing competition show from Endemol Shine North America and Ryan Seacrest. Perry will also star in a YouTube-exclusive Katy Perry Live Special, where she’ll host a live album listen-along for fans. “Why now, after all these years, do we feel the time is right for ad-supported originals?” asked YouTube Chief Business Officer Robert Kyncl when he spoke. “Frankly, because they’re becoming more and more rare.” He’s not wrong – they’re increasingly rare. And YouTube is about to find out whether or not there’s still demand for them.
Whoopi Goldberg and cast mates will take The Stand on CBS All Access Dec. 17
The Stand, CBS All Access’ television adaptation of the storied 1978 Stephen King novel, will debut December 17. Starring Whoopi Goldberg, Alexander Skarsgard, James Marsden, Odessa Young, Jovan Adepo and Amber Heard, the limited series unfolds around King’s apocalyptic struggle between good and evil after a plague destroys most of the country. Ben Cavell serves […]
McKinnon lands unprecedented Exotic deal
Get ready cats and kittens. Joe Exotic (working title), UCP’s limited series starring and exec-produced by Kate McKinnon, scored a straight-to-series order by both the NBCU television and streaming divisions. In an unprecedented move, project will roll out across broadcast net NBC, streamer Peacock, and a basic cable net USA. Series is based on the […]
Cat’s meow: Quaid will star in his own animal rescue story
Dennis Quaid is the cat’s meow. He’s partnering with ITV America’s Leftfield Pictures for unscripted TV project Saving Dennis Quaid, which he’ll star in and exec produce. Project documents the animal lover’s recent headline-making pet rescue where he and partner Jimmy Jellinek set out on a mission to adopt a 6-year-old black cat from Lynchburg, […]
Turner Sports Shaq’s up
Big news at Turner Sports, as the company lands a multiyear extension of its partnership with Shaquille O’Neal. Shaq’s expanded role gains the Basketball Hall of Famer more airtime, including on TNT’s Inside the NBA and NBA on TNT, as well as contributions to NBA.com. He also will develop projects throughout the WarnerMedia portfolio including […]
The Tonys go digital
The 74th Annual Tony Awards ceremony will go on, presented digitally sometime in the fall. Date and platform are TBA. The event had originally been scheduled for June 7, but was replaced by plans for a streaming special on the same date due to COVID-19. That special was postponed amid unrest over the George Floyd […]
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