Watch your back, Spotify. YouTube has launched YouTube Music, a new music app. Among other features, the app allows users to search for artists and play individual songs and albums. It has a pool of about 30 million licensed audio tracks, similar to competitors. The service includes other numerous other features, like music videos, concert footage, and even karaoke tracks. There’s a free, ad-supported version of the app, as well as an ad-free version for YouTube Red subscribers. The subscription version includes additional features, including the ability to relegate videos to the background or even eliminate them altogether, listening only to the audio, to conserve battery life and data. YouTube Red subscribers can also opt for offline playback, and have the service create an automatic playlist – updated daily – that falls within whatever data restrictions the user specifies.
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Moving $$ from Linear to Digital: What Now?
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