No longer is YouTube limiting advertising to advertisements. Google’s video-sharing site has unveiled Shopping ads, a new tool allowing advertisers to make videos more shoppable. Here’s how it works: During videos, product cards will surface along the side of the screen. Consumers can then click those product cards to further explore the item, or to buy it. (This is all very similar to YouTube’s TrueView for Shopping format, which was introduced in March, exclusively for YouTube’s pre-video TrueView ads.) Advertisers will be able to bid on Shopping ads, just as they can bid on Google search ads. Google says it will begin testing Shopping ads on viewers in videos later this fall. Advertisers will begin to see Shopping ads pop up in the Google advertising service Adwords within the coming months.
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