YouTube connects with NBA Finals

The NBA and YouTube are dishing up a multi-pronged partnership that will include making live TV streaming service YouTube TV the first-ever presenting partner of the NBA Finals, in addition to The Finals for the WNBA and the NBA G League. Throughout the partnership, “The Finals presented by YouTube TV” logo will be featured prominently during all Finals games, including on the court and in-arena. Additionally, YouTube TV will be featured in ABC commercial spots and in-game call outs, along with having a major presence across the NBA’s digital and social media assets.

“Our presenting partnership of The Finals marks another first in our longstanding and innovative history with YouTube,” said Dan Rossomondo, NBA Senior Vice President, Global Media and Business Development. “The NBA Finals on ABC, as well as the WNBA Finals and NBA G League Finals, are pinnacle events, and with YouTube TV we are excited to provide fans with new ways to experience the excitement of these championship series.”

“Partnering with the NBA is a slam dunk for YouTube TV members, with more basketball content and the first-ever presenting partner of the NBA Finals,” said Angela Courtin, Global Head of YouTube TV & Originals Marketing. “YouTube TV was built for fans, and we are excited to bring to life our cable-free live TV service during one of the most watched sports events of the year.”

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