WNBA All-Star gets Activated

As the WNBA’s best gather in Las Vegas this weekend for All-Star festivities, league sponsors are gearing up with various activations around the activities.
AT&T, the title sponsor of All-Star Friday Night, which will air on ESPN at 7p and the game, scheduled for 3:30p on ABC, is tying various social and digital initiatives, as well as panel discussions and on-court clinics under Through Her Eyes banner. AT&T will also have a mobile retail unit selling mobile products and AT&T services. Kaiser Permanente, an associate partner of WNBA All-Star, is the presenting partner of the WNBA FIT Clinic with All-Stars on July 26.
New Era products will be available at retail at the in-arena shop and Fan Fest pop-up shop, while Nike will have a central hub for AT&T WNBA All-Star where it will host discussions – themed Sports Change Everything — throughout the weekend for traveling youth girls teams that feature Nike athletes and other guest panelists.
Mtn Dew, the presenting partner of the 2019 WNBA Three-Point Contest, has secured broadcast integrations on ESPN and highlights across WNBA social and digital channels, as well as hospitality and signage benefits in-arena.

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