Wild Cards get a lift

The opening act of the NFL postseason saw NBC’s Lions/Seahawks Wild Card matchup reel in an average a Total Audience Delivery of 27.1 million viewers across NBC & NBC Sports Digital. NBC provided 26.9 million viewers for the game, marking the most-watched Saturday night program on any network since Jan. 16 of last year. The battle also ranked as NBC Sports Digital’s best-ever Wild Card Game with 1 million uniques and 34 million live streaming minutes

ESPN’s Wild Card matchup of Raiders/Texans notched a total live audience of 25,632,000 average viewers according to Nielsen fast nationals. That is up from last year’s Wild Card game on ESPN and ABC, with the game delivering 25,341,000 viewers and a 14.6 US household rating on ESPN and ABC, with a 14.6 US household rating.

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