The World eSports Association got its face, appointing former HBO Sports President Ken Hershman to serve as the organization’s new Executive Chairman and Commissioner. Hershman takes over for Pietro Fringuelli, who served as Interim Commissioner since the introduction of WESA this past May. Hershman was also named Chief Executive Officer of the WESA Agency, the media arm of the organization.

“On behalf of all the WESA member teams, we’re excited about Ken’s appointment,” said Wouter Sleijffers, CEO of Fnatic. “Ken brings a wealth of experience we see as critical step in our ambition to organize and define standards for this rapidly expanding industry. We look forward to working with Ken, his team and the newly appointed Player Council to building a world-class organization.”

“Esports isn’t just the future it’s the present,” said Hershman. “I’m excited about the challenge and confident my experience can help benefit everyone involved in WESA, including players, teams and leagues, as we work to build bridges and balance collective benefits.”