Las Vegas is poised to play host to the Battle on the Strip, a new monthly eSports event from Ultimate Media Ventures. The company is partnering with SLS Las Vegas Hotel & Casino for the tournament, which will feature online brackets each month for a different IP from top competitive video game titles. The resort then plays host to the series semi-finals and finals, which will be held live and broadcast from The Foundry with fans able to attend on-site during the finals and secure premium gaming products from leading industry brands. Over the next three weeks, UMV will announce game and broadcast partners, brand sponsors and additional prize pool details. “Esports is rapidly growing in popularity and expanding past traditional sporting events, in large part, due to its interactive live tournaments,“ said Matt Minichino, Vice President of Nightlife & Entertainment at SLS Las Vegas. “Competitive gaming represents the future of entertainment, and we are excited to partner with Ultimate Media Ventures to be the first to bring this incredibly unique experience to the Strip.”