USA Swimming is diving into a new agreement with NBC Sports Group, handing them exclusive television and digital streaming rights through 2024. The deal will see NBC Sports Group present extensive annual coverage of the six-stop arena Pro Swim Series, Phillips 66 USA Swimming National Championships and Winter National Championships, as well as the Pan Pacific Swimming Championships across NBC, NBCSN, and Olympic Channel.
“Swimming has provided countless signature moments at the Olympics, most recently in Rio with the astonishing and historic performances of Katie Ledecky, Simone Manuel, and, of course, Michael Phelps,” said Jim Bell, President, NBC Olympics Production and Programming. “With this deal, we’re excited to now be able to share even more of the sport that so many Americans love during the Games, and get to know some of the future stars in the pool.”
“Partnering with NBC through 2024 ensures that we can continue to grow TV and digital coverage of the sport,” said Mike Unger, USA Swimming Interim Chief Executive Officer. “NBC is a partner that has a shared interest in growing Olympic and swimming coverage and this extension helps us bring more swimming coverage to fans on TVs, computers, mobile devices and beyond.”