The US Ski Team is broadening its horizons, announcing a deal with NASTAR to assume operational control of the program. The announcement was made at the National Ski Areas Association annual convention by USSA President and CEO Tiger Shaw along with Active Interest Media (AIM) President and CEO Andy Clurman. AIM owns NASTAR, SKI and Skiing magazines and Warren Miller Entertainment. NASTAR is a recreational ski racing program in place at 115 resorts nationwide with over 165,000 racer days each year. The partnership is designed to help USSA’s efforts to activate more young skiers into the sport across America. Active Interest Media will continue to lead the promotional and marketing efforts for NASTAR and become an official sponsor of the U.S. Ski and Snowboard Teams and will activate its brands across the portfolio of opportunities at the USSA.
Related Stories
Whoopi Goldberg and cast mates will take The Stand on CBS All Access Dec. 17
The Stand, CBS All Access’ television adaptation of the storied 1978 Stephen King novel, will debut December 17. Starring Whoopi Goldberg, Alexander Skarsgard, James Marsden, Odessa Young, Jovan Adepo and Amber Heard, the limited series unfolds around King’s apocalyptic struggle between good and evil after a plague destroys most of the country. Ben Cavell serves […]
McKinnon lands unprecedented Exotic deal
Get ready cats and kittens. Joe Exotic (working title), UCP’s limited series starring and exec-produced by Kate McKinnon, scored a straight-to-series order by both the NBCU television and streaming divisions. In an unprecedented move, project will roll out across broadcast net NBC, streamer Peacock, and a basic cable net USA. Series is based on the […]
Cat’s meow: Quaid will star in his own animal rescue story
Dennis Quaid is the cat’s meow. He’s partnering with ITV America’s Leftfield Pictures for unscripted TV project Saving Dennis Quaid, which he’ll star in and exec produce. Project documents the animal lover’s recent headline-making pet rescue where he and partner Jimmy Jellinek set out on a mission to adopt a 6-year-old black cat from Lynchburg, […]
Turner Sports Shaq’s up
Big news at Turner Sports, as the company lands a multiyear extension of its partnership with Shaquille O’Neal. Shaq’s expanded role gains the Basketball Hall of Famer more airtime, including on TNT’s Inside the NBA and NBA on TNT, as well as contributions to NBA.com. He also will develop projects throughout the WarnerMedia portfolio including […]
The Tonys go digital
The 74th Annual Tony Awards ceremony will go on, presented digitally sometime in the fall. Date and platform are TBA. The event had originally been scheduled for June 7, but was replaced by plans for a streaming special on the same date due to COVID-19. That special was postponed amid unrest over the George Floyd […]
CynCity
Cynsiders
CTV + DOOH = More Voter Engagement
As political campaigns navigate a rapidly changing media landscape this election season, the integration of...Making Viewers Feel Good
JUMA Entertainment is known for feel-good programming like The Singing Bee, Pool Kings, and upcoming...The Untold ROI of Investing in Women’s Sports
2024 is the year for advertisers to capitalize on the growing momentum of women’s sports,...
