UPtv is launching an emoji-driven brand campaign to complement its slate of uplifting programming. Why the smiley faces? “Consumers use emojis to share their emotional responses to television on social media every day,” said Scot Safon, UPtv’s CMO. “We’re embracing the idea and having fun using emojis, backed by the promise of shows and movies that will uplift you every day.” As for that programming, it will include “a variety of uplifting stories that will stay with you,” said Amy Winter, general manager and EVP, UPtv. “From fan-favorite series, life’s biggest moments reality series, blockbuster hits and powerful original movies, we will deliver on the promise to share positive and optimistic content that might make you laugh or cry, and will always make you feel good about the time spent with us.”
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