Univision, FOX & NBC get weekend upticks

With American competitor Tejay Van Garderen only a dozen seconds out of first place on the Tour de France, NBCSN is reporting that its first week coverage of the famed race (through stage 7) reeled in the best viewership for its live morning telecasts since 2010 (Lance Armstrong’s last year). Coverage is averaging 311,000 viewers for a 16% rise over the same block a year ago. In the Adult 18-49 demo, NBCSN’s live morning viewership is up 31% from last year (98,000 vs. 75,000). Through the first nine stages, fans streamed more than 21 million minutes of live Tour de France action on NBC Sports Live Extra – up 32% over last year.

Univision Deportes’ coverage of the USA/Haiti Gold Cup matchup on Friday night averaged 1.3 million Total Viewers 2+ and 713,000 Adults 18-49 for its channels. Through 6 days and 12 matches of the 2015 CONCACAF Gold Cup tournament, Univision Deportes is averaging 1.5 million Total Viewers 2+ and 883,000 Adults 18-49 per match, out-delivering coverage from 2013 41% among Total Viewers 2+ and by 48% among Adults 18-49.

Around the dial, Team USA’s win over Haiti in CONCACAF Gold Cup group stage action on Friday handed FOX Sports 1 with 1,035,000 viewers, recording the most-watched non FIFA Women’s World Cup soccer match in FOX Sports 1 history.

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